4 Reasons Why Your Marketing Will Die Without Integration (SocialFresh.com)
While social media marketing by itself can generate a buzz and help draw attention to the brand, different modes of advertising and marketing need convergence in order to maximize impact. By bringing them together, marketers can craft a unified brand experience for a customer.
10 Creative Ways to Use Instagram for Business (SocialMediaExaminer.com)
Instagram is an up-and-coming photo-focused social platform not to be ignored. In fact, its popularity had caused Facebook to acquire it and Hootsuite to add it to its app directory. Marketers thinking of tapping into Instagram will find that it offers a great venue to bring together social engagement and traditional media.
Businesses and consumers are on the same team — so start acting like it (BazaarVoice.com)
While some may believe that consumers and businesses are opponents, social media has changed things. Businesses that recognize that they’re on the same team as their consumers can stand to reap the most from consumer-brand loyalty, developing their products for the better and in turn, generating more profit.
Citi Exec: Social Media Is the New Golf Course (AdWeek.com)
Social media isn’t just for marketing to customers. In fact, according to Citi’s global social media director, social media can humanize business-to-business sales calls. This underutilized tactic offers a great advantage in the form of “scalable intimacy”—businesses can know who their customer is.
The Social Senator Reinstills Faith In Government (SocialMediaExplorer.com)
U.S. Senator Chris Coons (D-Delaware) is one of the few elected members of Congress that not only “has” social media, but uses it to engage his constituents. Aside from keeping in touch with an audience through Twitter, he also records videos on his train commutes to Washington, answering constituent questions.
