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Posts Tagged ‘social networking’

Tweeting for Maximum PR Exposure

Thursday, June 6th, 2013

Image by Dan Taylor

When it comes to spreading PR and news, the micro-blogging service, Twitter, is the social media king. It has even already become an integral part of mainstream media, with well-known reporters such as Anderson Cooper repeating news tweets on television.

Twitter has 500 million users. Every day, approximately 400 million 140 character tweets are written. While the audience is huge, it can be difficult to stand out. Here are some recommendations to help maximize your Twitter PR exposure.

 

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Benefits of Linking Customer Service with Social Media

Thursday, May 30th, 2013

Image by Dell Inc.

 

Social media is changing how people interact with companies. Instead of funneling their questions or complaints to customer service representatives in stores or call centers, more and more people have now been tweeting or posting them to Facebook, Twitter, or Google+. According to a 2012 report by American Express, 46% of internet users in the United States have used social media to vent their frustrations about the company and 50% seek an actual response on these posted issues.

 

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Letting Your Brand Make the Most Out of Instagram’s New Tagging Feature

Tuesday, May 7th, 2013

Just the other day, Instagram added a new feature called “Photos of You“, which lets you tag people in the photos you share via their app. Similar to what Facebook’s tagging feature does, this update from Instagram now allows users and brands to further engage their followers.

 

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Don’t Underestimate the Power of the Blog in 2013

Thursday, March 14th, 2013

Image by whatleydude

Although marketers are constantly a-buzz with new ways to reach their audiences, there are some approaches that have been tried, tested, and still hold salt today. One of these is the blog. In fact, according to Technorati’s 2013 Digital Influence report, blogs currently hold the same rank as Facebook when it comes to influencing a purchase.

But why would you still consider investing in blogging when all the action is happening on Facebook?

 

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Weekly Link Round Up – 03-01-13

Friday, March 1st, 2013

Customer Acquisition: Community Versus Clique (SenseiMarketing.com)

Maintaining a community is the backbone of social media marketing. But there’s a line between being a community and degrading into a closed clique. While some consider certain behaviors indicative of a “tight knit community,” they could actually be cliquish habits that have been shutting off opportunities for new connections.

11 Reasons Why Prospects Don’t Convert Into Customers (ConvinceAndConvert.com)

It’s sometimes easy enough to find and draw in new prospects. But there will always be a barrier between remaining a prospect and becoming a customer. Sometimes, the problem is easy enough to spot. But some problems, such as being no help and being anti-social may need more work to correct.

Why aren’t brands listening to their customers? (NewMediaAndMarketing.com)

Not all brands “get” social media marketing. For these brands, their social channels are but a one-way conversation, which leads to losing the customers they need the most. Given several facts that show how important customer retention is, brands need to pay more attention to the conversation with them.

Are Businesses Invading Consumer Privacy By Listening to Social Media Conversations? (BrianSolis.com)

In social media, brands can participate in conversations with their customers. But although there are customers who actively seek this kind of interaction, there are those who find this intrusive. How can marketers strike a balance?

5 Psychological Triggers to Increase Social Engagement (SocialMediaToday.com)

Persuading followers is all about knowing how to use certain psychological triggers ethically. These same triggers can also greatly improve a brand’s engagement on social networks.

Weekly Link Round Up – 01-18-13

Friday, January 18th, 2013

The Can’t-Miss Social Media Trends For 2013 (FastCompany.com)

The New Year brings new challenges to companies and brands trying to leverage Social Media for their business. Ryan Holmes, CEO of Hootsuite, gives some of his predictions for Social Media in 2013.

Seven Hot Trends in Social Media Marketing (BusinessesGrow.com)
From memes to crowdfunding, brands and businesses are becoming more creative in their use of Social Networking and Social Media to push their brands and support their marketing efforts. Mashable lists seven emerging trends happening in Social Media Marketing today.

Social Media Trends for Consumers in 2013 (SocialMediaExaminer.com)

The past year has seen significant changes in the Social Media space, as more consumers join social networks. Check out this interesting read from Social Media Examiner to find out how consumers are now using Social Media.

New and Social Media Trends for Small Business in 2013 (HuffingtonPost.com)

Large scale enterprises and brands are not the only ones that should leverage New and Social Media as part of their overall marketing strategies. Small and medium-sized businesses that want to stay relevant in 2013 need to have an active Social Media presence in the top social networks.

Three Corporate Social Media Trends That Should Die in 2013 (SocialMediaToday.com)

There are so many things that we hate on Social Networks, and many of these “trends” have moved into the corporate Social Media space, much to the annoyance of customers and followers. Augie Ray gives three corporate Social Media trends that companies should really stop doing this year.

Strategies to Keep People Hooked on Your Social Feed

Thursday, December 20th, 2012

Image by olga.palma

How do you make sure you stand out from the rest when every business has its own Facebook page, Twitter account, or any other form of social media? After all, people are likely to unfollow a page if it serves only to clog up their news feeds. For this reason, it helps to keep a few things in mind so your audience stays engaged.

 

 

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