Posts Tagged ‘social networking’

Why Social Media Should Never Just be a Status Symbol for Businesses

Tuesday, July 16th, 2013

Image by Gary Lerude

For many businesses today, adopting social media rarely comes with a definite goal or plan of action. Often, many establish their page simply for the sake of “having one” or simply riding trends. This is especially the case when new social networks begin to trend. When the business finds that the site doesn’t suit its needs in the long run, the account eventually becomes a ghost, which might create a potential gateway for social media damage.


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Weekly Link Round Up – 06-14-13

Friday, June 14th, 2013

Facebook Debuts Hashtags, Urges Advertisers to Use Them (

After three months of industry speculation that they would be doing so, Facebook finally rolls out hashtags for its platform. The social media giant had also urged advertisers to use them, saying that it would help to amplify their campaigns.

What Brands Need to Know About Facebook Hashtags (

The addition of hashtags offers more than just amplifying a campaign that might have already been ongoing on other social networks. Hashtags also provide brands with a variety of opportunities such as better conversation tracking and gathering user-generated content.

What Do Facebook #Hashtags Mean for Social Marketers? (

For social marketers, the introduction of hashtags on Facebook opens up the possibility of reaching deeper into a possible audience and extending beyond your existing followers. In a sense, it helps users feel better about being marketed to and gives advertisers more ways to drive business.

Will Facebook Hashtags Affect Your Privacy? (

As with any other social media platform update, the question of privacy is always a hot topic. This is especially important for a platform such as Facebook as most people use it to mainly connect with just their friends and family.

The Fight for #Conversation – Will There be a Migration From Twitter? (

Prior to the Facebook update which activated hashtags, Twitter was the place to go to find conversations centered on particular topics. Now that Facebook as well has that feature, will the conversation shift? It may be likely, given how many features the social media giant has over Twitter.

Tweeting for Maximum PR Exposure

Thursday, June 6th, 2013

Image by Dan Taylor

When it comes to spreading PR and news, the micro-blogging service, Twitter, is the social media king. It has even already become an integral part of mainstream media, with well-known reporters such as Anderson Cooper repeating news tweets on television.

Twitter has 500 million users. Every day, approximately 400 million 140 character tweets are written. While the audience is huge, it can be difficult to stand out. Here are some recommendations to help maximize your Twitter PR exposure.


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Benefits of Linking Customer Service with Social Media

Thursday, May 30th, 2013

Image by Dell Inc.


Social media is changing how people interact with companies. Instead of funneling their questions or complaints to customer service representatives in stores or call centers, more and more people have now been tweeting or posting them to Facebook, Twitter, or Google+. According to a 2012 report by American Express, 46% of internet users in the United States have used social media to vent their frustrations about the company and 50% seek an actual response on these posted issues.


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Letting Your Brand Make the Most Out of Instagram’s New Tagging Feature

Tuesday, May 7th, 2013

Just the other day, Instagram added a new feature called “Photos of You“, which lets you tag people in the photos you share via their app. Similar to what Facebook’s tagging feature does, this update from Instagram now allows users and brands to further engage their followers.


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Don’t Underestimate the Power of the Blog in 2013

Thursday, March 14th, 2013

Image by whatleydude

Although marketers are constantly a-buzz with new ways to reach their audiences, there are some approaches that have been tried, tested, and still hold salt today. One of these is the blog. In fact, according to Technorati’s 2013 Digital Influence report, blogs currently hold the same rank as Facebook when it comes to influencing a purchase.

But why would you still consider investing in blogging when all the action is happening on Facebook?


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Weekly Link Round Up – 03-01-13

Friday, March 1st, 2013

Customer Acquisition: Community Versus Clique (

Maintaining a community is the backbone of social media marketing. But there’s a line between being a community and degrading into a closed clique. While some consider certain behaviors indicative of a “tight knit community,” they could actually be cliquish habits that have been shutting off opportunities for new connections.

11 Reasons Why Prospects Don’t Convert Into Customers (

It’s sometimes easy enough to find and draw in new prospects. But there will always be a barrier between remaining a prospect and becoming a customer. Sometimes, the problem is easy enough to spot. But some problems, such as being no help and being anti-social may need more work to correct.

Why aren’t brands listening to their customers? (

Not all brands “get” social media marketing. For these brands, their social channels are but a one-way conversation, which leads to losing the customers they need the most. Given several facts that show how important customer retention is, brands need to pay more attention to the conversation with them.

Are Businesses Invading Consumer Privacy By Listening to Social Media Conversations? (

In social media, brands can participate in conversations with their customers. But although there are customers who actively seek this kind of interaction, there are those who find this intrusive. How can marketers strike a balance?

5 Psychological Triggers to Increase Social Engagement (

Persuading followers is all about knowing how to use certain psychological triggers ethically. These same triggers can also greatly improve a brand’s engagement on social networks.


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