Social Networking | Social Media Marketing

Posts Tagged ‘social networking’

Weekly Link Round Up – 06-24-11

Friday, June 24th, 2011

Old Spice ‘Responses,’ ‘Wilderness Downtown’ and ‘Pay With a Tweet’ Earn Top Cyber Honors at Cannes (AdAge.com)

The Cyber category at the Cannes Lions International Festival of Creativity showcases the growing maturity and diversity of digital campaigns as a whole. As the three highly diverse Grand Prix winners show, there is more than one way to prove a campaign a true creative success.

Brands’ new challenge: turning conversations into transactions, says Coke (MarketingWeek.co.uk)

Also at the Cannes Lions, Coca-Cola’s marketing chiefs point out that there’s a need for quantitative ways of measuring big ideas and expanding on their potential. A combination of social media and owned media may be the solution to transforming conversations into transactions.

Good Charlotte Defends Their Community at Concert at The NorVa (ManagingCommunities.com)

Even the very actions of community managers can speak volumes about the brand they stand with. Good Charlotte defending their community during their concert at the NorVa stands as a clear example of how this works.

How Yakima Won My Heart (idaconcpts.com)

Defending a community isn’t the only way to gain trust through social media. Small things that show how you reach out to your audience can actually lead to winning them over in the long run, even if they aren’t conscious of it.

Pottermore website launched by JK Rowling as ‘give-back’ to fans (Guardian.co.uk)

JK Rowling’s new venture, “Pottermore”, is set to feature new and previously unpublished material about the world of Harry Potter. But more than that, the site aims to also be a way for fans to interact with the world of the book and even contribute to the wealth of drawings, stories and ideas. With the medium Pottermore offers, fans may find a way to keep the magic very alive.

Tags: Advertising, community, companies, customers, Marketing, Social Media, social networking, Strategy
Posted in Events, Social Media, Strategy, Weekly Link Round Up | 1 Comment »

Weekly Link Round Up – 06-17-11

Friday, June 17th, 2011

Users Spend Nearly 16% of Time Online on Social Media (BlogWorld.com)

According to a new report by comScore, online users spend 16% of their time—or about one out of every six minutes—on social media. From the focus on MySpace to the boom of Facebook, the study also reveals how the face of social media has evolved.

What companies should know about social hyper-users (BazaarVoice.com)

Going social is habit-forming. It’s no surprise then that social media can truly tap into today’s connected world. Not taking how hyper-users think and work into consideration, though, can very well lead to a less than successful campaign.

3 Ways to Benefit From Social Media Crowdsourcing (SocialMediaExaminer.com)

With social media opening up avenues for customers to interact with brands and companies, it has also opened up a new way for businesses to source ideas. With a few simple steps to engage the audience, any business can benefit from the crowdsourcing trend.

4 Keys to Turning Negative Commenters Into Brand Advocates (ConvinceAndConvert.com)

While no one likes the sound of negative feedback, it can be the golden opportunity to boost customer satisfaction and ultimately, the business as a whole. Businesses can take each lemon gracefully and turn them into things better than just lemonade with a few points to take note of.

Physical & Online Crowdsourcing Documents the Real First World War (ReadWriteWeb.com)

To illustrate the benefits of crowdsourcing to create innovations, Europeana, the European archive, has combined real-life roadshows and online uploading to assemble an enduring, highly-personalized Web archive of the First World War.

Tags: Business, community, customer service, Social Media, social networking, Strategy
Posted in Social Media, Strategy, Weekly Link Round Up | No Comments »

Weekly Link Round Up – 06-03-11

Friday, June 3rd, 2011

In Social Media, Your Return Represents Your Investment (BrianSolis.com)

Engaging customers and making waves through social media doesn’t come easy. It takes more than just conversation and strategy. As a testament to that, the majority of social media programs deemed “fast and easy” are less effective than those involving a great amount of investment.

Measuring Social Media More Effectively (VisibleTechnologies.com)

Effectively measuring social media can be a truly difficult task. To get a better picture of how social media benefits a business, one must have a clear set of priorities and shared expectations in terms of what should be accomplished through the medium.

Attention to Detail is an Important Trait for Moderators (ManagingCommunities.com)

Details matter, especially when you’re managing a community. It spells the difference between a post that violates guidelines and one that does. On top of the need for attention to detail, there is a greater need for an over-all sense of consistency.

Advertising Your Blog: Go Viral on a Blogger’s Budget (Problogger.net)

The simplest way to grow a blog’s traffic is through organic methods: search engine rankings, guest posts, social media and word of mouth. But while advertising your blog requires a budget, simple methods and an effective strategy can come at an easy cost.

Lady Gaga Really Knows How To Use Social Media To Connect With Fans (A2SM.com)

For an example of a truly effective social media star, there is Lady Gaga. Having recently gained 10 million followers on Twitter, the pop star has gone far beyond simply being a musician. Google Chrome’s latest ad featuring her shows exactly what makes her such a success in the social media sphere.

Tags: Business, companies, relationships, Social Media, social networking
Posted in Marketing, Social Media, Strategy, Weekly Link Round Up | 1 Comment »

Weekly Link Round Up – 05-13-11

Friday, May 13th, 2011

6 Tips for Starting an Online Community (SocialMediaExaminer.com)

Building an online community is the cornerstone of social media marketing. Starting out can be a daunting task though, especially when it comes to keeping the conversation going. By knowing your audience and catering to what they want, you can create a strong community from the ground up.

Creative Content that Converts (SocialMediaToday.com)

“Uninspired web content is no different than a disgruntled receptionist who turns people off from your business or brand.” Just like managing a storefront or reception desk, you need to develop your content in a way that draws people in and answers what they need in order to make the sale.

How to Plan and Write a Blog Post to go Viral (SocialMouths.com)

While viral posts seem to come out of nowhere, you can actually study your blog’s audience and find out what kind of post can create a similar kind of reaction. By learning what elements it takes to make popular content, you’ll know well enough how to create work that will create buzz and hopefully go viral, too.

Invite Your Customers onto Twitter (ChrisBrogan.com)

An online community is hard to start up if your customers aren’t there in the first place. If you’re managing the community on Twitter, it helps to encourage your visitors and customers to join up and follow the conversation.

Manage Your Facebook Page Like Vin Diesel (idaconcpts.com)

Surprisingly, Vin Diesel offers an interesting take on managing the community that follows him on his Facebook page. While social media marketing has been associated more often with Justin Bieber or Lady Gaga, Vin Diesel proves the strength of his own brand of social media by listening to his followers and providing honest feeds.

Tags: Blogging, community, content, content creation, customer service, relationships, Social Media, social media marketing, social networking, Strategy, Twitter
Posted in Social Media, Strategy, Weekly Link Round Up | No Comments »

Weekly Link Round Up – 04-15-11

Friday, April 15th, 2011

How Benefit Cosmetics gave their customers a voice on Facebook (and won a Shorty Award) (BazaarVoice.com)

Benefit Cosmetics successfully leverages social media by going beyond brand to customer interaction. Through its Facebook page, the company collects user-generated content such as customer reviews which are directly placed on the product page of their website. By leveraging this, it has taken the sharing from brand-to-customer to friend-to-friend.

B2B Social Media Gets Intimate (ScottMonty.com)

While most of social media marketing is geared towards consumers, networking with other businesses as in a B2B model calls for a more intimate conversation. Private social networks and services such as Path, Beluga and GroupMe are examples of those geared towards companies working with this particular business model.

Do Social Customers Really Want a Relationship with Your Brand? (CollectiveIntellect.com)

There’s a difference between the passive liking of a brand and the active “Co-Creation” which allows businesses to tailor and scale their efforts. While not all customers seek to become good friends with your brand, businesses can analyze their ties to get a clear view on how their customers want to be engaged.

Blogosphere Trends + Effective Calls to Action (ProBlogger.net)

Creating effective calls to action can do well not only to translate views into sales, but also to push for more engagement within the community. Read on to see how blogosphere trends have utilized these effective calls to action.

Beyond Engagement: How to Find & Build Brand Ambassadors (Soshable.com)

Brand ambassadors aren’t just people who actively support your brand. These people help in the whole concept of engaging your audience. Whether they are people within the organization or outside of it, brand ambassadors are characterized by their passion which gets others to appreciate your brand as well.

Tags: community, customer service, customers, Marketing, networking, relationships, Social Media, social networking, Strategy
Posted in Marketing, Social Media, Strategy, Weekly Link Round Up | No Comments »

Weekly Link Round Up – 04-01-11

Friday, April 1st, 2011

What Google’s +1 Means for Facebook (Mashable.com)

Google’s +1 might very well be the answer to Facebook’s “Like” button. Through the +1 button, search becomes increasingly social. With a Google profile to keep information in and tailor search results to match each individual user, this new feature may very well bring social recommendation to a wider scope than Facebook can.

Content on Facebook: What Separates a Popular Fan Page from the Rest? (SocialMediaToday.com)

Knowing how to utilize a fan page for your brand can do much to boost your presence towards customers. Amusingly enough, a brand’s already established popularity doesn’t play a large part in how popular a fan page is. With a brief look at the various factors behind highly successful fan pages, you can get a good idea of how to boost the way you use yours.

3 More Trends in Idea Management (ReadWriteWeb.com)

Through social media, gathering ideas has turned outwards rather than kept inwards within the company. Even idea management companies that have historically been focused on internal innovation are now providing services to follow this trend.

How to Optimize Your Facebook Page for Visual Branding (SocialMediaExaminer.com)

Thanks to the new Facebook layout, brands get a whole lot more screen space to show off. Learning how to make the best of it will definitely give your brand identity the boost it deserves. It goes to show then that a good branding strategy and smart design still do go hand in hand in social media.

Why Automation Is Destroying Your Brand And Your Reputation (SocialMouths.com)

While automation tools may help maintain a campaign, it doesn’t help when it fails in the “social” aspect of marketing your brand. After all, the whole point of social media marketing is to build a relationship. Becoming a robot to your audience, in effect, can cripple your brand’s reputation.

Tags: community, Facebook, Google, networking, relationships, Social Media, social networking, Twitter
Posted in Social Media, Strategy, Weekly Link Round Up | No Comments »