Social Networking | Social Media Marketing

Posts Tagged ‘social networking’

Weekly Link Round Up – 05-13-11

Friday, May 13th, 2011

6 Tips for Starting an Online Community (SocialMediaExaminer.com)

Building an online community is the cornerstone of social media marketing. Starting out can be a daunting task though, especially when it comes to keeping the conversation going. By knowing your audience and catering to what they want, you can create a strong community from the ground up.

Creative Content that Converts (SocialMediaToday.com)

“Uninspired web content is no different than a disgruntled receptionist who turns people off from your business or brand.” Just like managing a storefront or reception desk, you need to develop your content in a way that draws people in and answers what they need in order to make the sale.

How to Plan and Write a Blog Post to go Viral (SocialMouths.com)

While viral posts seem to come out of nowhere, you can actually study your blog’s audience and find out what kind of post can create a similar kind of reaction. By learning what elements it takes to make popular content, you’ll know well enough how to create work that will create buzz and hopefully go viral, too.

Invite Your Customers onto Twitter (ChrisBrogan.com)

An online community is hard to start up if your customers aren’t there in the first place. If you’re managing the community on Twitter, it helps to encourage your visitors and customers to join up and follow the conversation.

Manage Your Facebook Page Like Vin Diesel (idaconcpts.com)

Surprisingly, Vin Diesel offers an interesting take on managing the community that follows him on his Facebook page. While social media marketing has been associated more often with Justin Bieber or Lady Gaga, Vin Diesel proves the strength of his own brand of social media by listening to his followers and providing honest feeds.

Tags: Blogging, community, content, content creation, customer service, relationships, Social Media, social media marketing, social networking, Strategy, Twitter
Posted in Social Media, Strategy, Weekly Link Round Up | No Comments »

Weekly Link Round Up – 04-15-11

Friday, April 15th, 2011

How Benefit Cosmetics gave their customers a voice on Facebook (and won a Shorty Award) (BazaarVoice.com)

Benefit Cosmetics successfully leverages social media by going beyond brand to customer interaction. Through its Facebook page, the company collects user-generated content such as customer reviews which are directly placed on the product page of their website. By leveraging this, it has taken the sharing from brand-to-customer to friend-to-friend.

B2B Social Media Gets Intimate (ScottMonty.com)

While most of social media marketing is geared towards consumers, networking with other businesses as in a B2B model calls for a more intimate conversation. Private social networks and services such as Path, Beluga and GroupMe are examples of those geared towards companies working with this particular business model.

Do Social Customers Really Want a Relationship with Your Brand? (CollectiveIntellect.com)

There’s a difference between the passive liking of a brand and the active “Co-Creation” which allows businesses to tailor and scale their efforts. While not all customers seek to become good friends with your brand, businesses can analyze their ties to get a clear view on how their customers want to be engaged.

Blogosphere Trends + Effective Calls to Action (ProBlogger.net)

Creating effective calls to action can do well not only to translate views into sales, but also to push for more engagement within the community. Read on to see how blogosphere trends have utilized these effective calls to action.

Beyond Engagement: How to Find & Build Brand Ambassadors (Soshable.com)

Brand ambassadors aren’t just people who actively support your brand. These people help in the whole concept of engaging your audience. Whether they are people within the organization or outside of it, brand ambassadors are characterized by their passion which gets others to appreciate your brand as well.

Tags: community, customer service, customers, Marketing, networking, relationships, Social Media, social networking, Strategy
Posted in Marketing, Social Media, Strategy, Weekly Link Round Up | No Comments »

Weekly Link Round Up – 04-01-11

Friday, April 1st, 2011

What Google’s +1 Means for Facebook (Mashable.com)

Google’s +1 might very well be the answer to Facebook’s “Like” button. Through the +1 button, search becomes increasingly social. With a Google profile to keep information in and tailor search results to match each individual user, this new feature may very well bring social recommendation to a wider scope than Facebook can.

Content on Facebook: What Separates a Popular Fan Page from the Rest? (SocialMediaToday.com)

Knowing how to utilize a fan page for your brand can do much to boost your presence towards customers. Amusingly enough, a brand’s already established popularity doesn’t play a large part in how popular a fan page is. With a brief look at the various factors behind highly successful fan pages, you can get a good idea of how to boost the way you use yours.

3 More Trends in Idea Management (ReadWriteWeb.com)

Through social media, gathering ideas has turned outwards rather than kept inwards within the company. Even idea management companies that have historically been focused on internal innovation are now providing services to follow this trend.

How to Optimize Your Facebook Page for Visual Branding (SocialMediaExaminer.com)

Thanks to the new Facebook layout, brands get a whole lot more screen space to show off. Learning how to make the best of it will definitely give your brand identity the boost it deserves. It goes to show then that a good branding strategy and smart design still do go hand in hand in social media.

Why Automation Is Destroying Your Brand And Your Reputation (SocialMouths.com)

While automation tools may help maintain a campaign, it doesn’t help when it fails in the “social” aspect of marketing your brand. After all, the whole point of social media marketing is to build a relationship. Becoming a robot to your audience, in effect, can cripple your brand’s reputation.

Tags: community, Facebook, Google, networking, relationships, Social Media, social networking, Twitter
Posted in Social Media, Strategy, Weekly Link Round Up | No Comments »

Weekly Link Round Up – 03-18-11

Friday, March 18th, 2011

Interview: Guy Kawasaki on reciprocity, influencers, ecosystems and the art of enchantment (BazaarVoice.com)

Kawasaki’s tenth book deals with “enchantment,” which he defines as “the process of delighting people with a product, service, organization, or idea.” As it covers everything from the personal to the professional, the concepts could also be applied to social media where everything is about creating buzz.

The Five Steps to Creating a Perfect Guest Blogging Strategy (SocialMouths.com)

While keeping your own blog up and active is good, it also helps to expand your presence as a guest blogger. Aside from gaining visibility in other blogs, you can tap into new reader pools which may want to follow you afterwards. At the same time, you also get the chance to establish yourself as a trusted resource for your particular field.

16 Brilliant Bloggers Talk About List Posts (BlogWorld.com)

List posts are easy reads and have the potential to go viral faster than other types of posts. Some people find themselves more interested in reading them sometimes thanks to the way they’re easy to scan. While the format does have its perks for any blog, there are also a few downfalls and tips to get around them.

Get Optimized: How-To Tap into your Local Community with Google Places (Soshable.com)

One of the easiest ways to get your business noticed is by adding it to Google Places. As search engines have improved their algorithms to allow for search results around a local area, such as a specific city, it pays to get your business listed to draw in the surrounding community.

7 Social Media Lessons From Phil Collins (ConvinceAndConvert.com)

After an illustrious 40 year career in the music industry, Phil Collins retires. As perhaps one of those better known names in the music world, there is much to learn from his career that can be applied to a career in the social media sphere.

Tags: Blogging, content, relationships, Social Media, social networking, Strategy
Posted in Social Media, Strategy, Weekly Link Round Up | No Comments »

Weekly Link Round Up – 03-11-11

Friday, March 11th, 2011

How To Build Social Media Awareness Into Your Website (SocialMediaExplorer.com)

While web analysts may be able to retrofit websites with solutions to measure user behavior in social media conversations, it is always best to plan for these from the beginning. This becomes increasingly important given the position of social media marketing now.

9 Ways to Transform Your Website Into a Social Media Hub (SocialMediaExaminer.com)

Social media can easily turn a static website into something more dynamic and engaging for customers. With a few tips and tricks, you can enhance your website and get your customers more interested in your brand or business.

The 5 Worthy Intangibles of Engagement (SocialMouths.com)

Getting social can be a difficult change for companies that have all their focus on numbers and getting their ROI. While it can be difficult to actually gauge in numbers, there are intangible assets that make investing in social media totally worthwhile.

How to optimize your social strategy for pre- and post-purchase audiences (BazaarVoice.com)

When shopping online, most shoppers use a combination of search and social media to fuel their purchase decisions. To get the most out of this, think about optimizing your business not just for drawing new customers in, but also engaging those who have already bought from you.

Why Generate Revenue From Your Online Community? (ManagingCommunities.com)

It doesn’t pay to milk all the cash from your audience as that takes away the people aspect of the community, but it may not be totally good to make no profit at all. And so, while there is a need to generate revenue from the community, it also helps to do this in a respectful, appropriate way.

Tags: Business, community, online marketing, relationships, Social Media, social media marketing, social networking, Strategy
Posted in Marketing, Social Media, Strategy, Weekly Link Round Up | 2 Comments »

Weekly Link Round Up – 02-18-11

Friday, February 18th, 2011

Is your brand coming on too strong in social media? (BazaarVoice.com)

New research from ExactTarget and CoTweet examines an important event in online brand-consumer relationships: “The Social Break-Up.” As social networks are a different ballgame from traditional marketing, brands need a way to keep the flame alive with their audience.

The secret to following lots of people on Twitter (TomRaftery.com)

In keeping social media relationships afloat, there’s always the need to pay attention to the other side of the conversation. While following a large number can get you a lot of great information, it is also important to know how to manage your Twitter so you enjoy the feed you get.

Do Purchased Twitter Followers Provide Real Value? (SocialMediaToday.com)

Sadly, money can’t buy true love. Nor can it purchase real followers that add to the conversation. Elliot Volkman shares more about how numbers don’t really matter when it comes to social media.

Is Mean Blogging The Writing Style Of The Future? (Successful-Blog.com)

On the other side of fostering relationships through social media, is it a good idea to step away from “nice writing” for once? In a sea of information filled with mostly nice, helpful content, what good does a “mean” writing style do? By creating “mean” blogs in the right way, you may just attract more followers who desire something more “real”.

Think the Old Spice Guy Is So 2010? Think Again (AdAge.com)

Look at your social media, now back to the Old Spice Guy. With a new viral ad campaign over on YouTube, the Old Spice Guy hasn’t lost his charm at all. In fact, he may have gotten better, garnering more views than past videos. His popularity continues to stay strong as well, through retweets and reposts all over the social web.

Tags: community, networking, News, relationships, Social Media, social networking, Strategy, Twitter, youtube
Posted in Social Media, Strategy, Weekly Link Round Up | 1 Comment »