Memejacking: 5 Steps to Creating a Viral PR Campaign (SocialSolutionsCollective.com.com)

Using memes can be a highly effective way to deliver your message and jumpstart a viral campaign. Here are a few tips you should bear in mind when creating memes as part of a Social Media or PR campaign.

Avoiding Fauxthenticity in Social Media (SocialMediaToday.com)

Everyone knows how important authenticity is in Social Media, yet find it difficult to achieve. While it’s tempting (and maybe easier) to foster authenticity, this strategy can potentially backfire.

How to Improve Your Social Media Calls to Action (SocialMediaExaminer.com)

If you find that your audience is not responding to your campaign, then you may want to examine your strategy’s calls to action. The Social Media Examiner posted a few useful tips on how to craft and integrate an effective call to action that can help you get the results you want.

Why Brands Should Be Human on Social Media (Mashable.com)

Let’s face it: many Social Media professionals are simply unable to connect to their target audience on a personal, “human” level, and this can have a very negative impact on a brand. This piece from Mashable examines what it means to be human in Social Media, and how this can be achieved in our campaigns.

How To Build Instant Trust On Your Website (SocialMouths.com)

Although social networks form the backbone of a Social Media campaign, it’s important to remember that websites are still a critical factor building an online presence. The ability to quickly build a site visitor’s trust and establishing your site as an online authority can make or break your campaign.