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Posts Tagged ‘social networks’

Social Media Marketing Lessons We’ve Learned from Elections 2016

Tuesday, November 15th, 2016

Image by justgrimes

 

From what social media would lead us to believe, Election 2016 may be the wildest and most divisive one in the history of the U.S. It used to be that traditional mediums like TV, radio, and print were the primary means for candidates to share their platform and spread their views, but this time, between the candidates and their supporters, you’d be hard-pressed to go online without seeing someone’s political rants.
Here are some of the biggest social media lessons we’ve learned from Elections 2016:

 

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Facebook Adds More Bells and Whistles to Messenger Bots

Tuesday, September 13th, 2016

Image by developers.facebook

 

Good news for Facebook business pages; the platform’s Messenger bots can now be used as standalone storefronts! Last Monday, the company added new features including a Buy button, native payments, and link bots to Facebook ads, allowing companies to do away with services like Stripe or Paypal, thus making it easier to increase sales through the app.

 

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Monthly Link Roundup – 07-29-16

Friday, July 29th, 2016

Facebook Messenger Platform Gets Updated: Here’s What You Need To Know (MarketingLand.com)

Facebook is attracting brands and businesses across the globe, thanks to over 11,000 bots and more than 23,000 developers showing interest for Wit.ai’s bot engine. But this is only the beginning. Due to ongoing feedback from these developers, the social network has launched an update to its Messenger Platform, as well as a new blog for platform developers.

How Marketers Can Use New Tech To Deliver Meaningful Brand Experiences (EConsultancy.com)

According to the Future of Experience report by Adobe, instead of concentrating on the traditional path to purchase, brands need to consider the customer’s experience as a whole. Nikki Gilliland shares five ways on how brands can create more meaningful experiences for their customers.

Which Channels Do Customers Trust for Branded Content? (Blog.Kissmetrics.com)

With branded content, you’re essentially borrowing the customer’s time and thanking them by making them feel something – laughter, insight, or amazement. Which channels does your brand use to increase trust, brand recognition, and awareness among your target audience?

Periscope, Facebook Live, and YouTube Mobile Live Streaming, Oh My! (ReelSEO.com)

Periscope, Facebook Live, and Youtube Mobile represent the biggest names in the live streaming app category these days. This article will discuss what features video marketers need to know about these platforms.

Why Creating a Personal Online Experience for Your Visitors Is Critical [Infographic] (MarketingProfs.com)

Marketers are increasingly turning to Web personalization to engage audiences on their websites. Are you? If not, view this infographic to learn more about why you should consider Web personalization for your brand.

Social Media Marketing in the Age of Algorithms

Tuesday, May 3rd, 2016

Image by x6e38

 

Over the last few years, nothing seems to have gotten the digital marketing industry more excited or riled up as the topic of ‘algorithms’—their introduction, updates deployed across search engines, and how social networks have begun to adopt them.

 

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Monthly Link Roundup – 04-30-16

Friday, April 29th, 2016

Even in a Mobile World, Retailers Aren’t Convinced Social Media Can Sell (ADWEEK.com)

While retailers have long fretted over whether social media sites drive adequate sales, major players in the category seem to have no intention of backing away from Facebook, Twitter and Instagram. However, a new study shows that only 1.5 percent of retailers’ last-click e-commerce transactions came via social media.

Business Relationships, Not Reach in a Post-Social Media Marketing Age (HuffingtonPost.com)

It is tempting to want to expand social media reach, but mere exposure to larger numbers rarely offers a return on investment of marketing costs. In this fragmented media time, brands need to carefully plan for how social media tools strengthen broader business goals.

Is Facebook Lite Starting a New Social Media Marketing Trend? (SkyWord.com)

Does Facebook Lite foretell for the future of Facebook marketing and, broadly, social media advertising? Will other social networks follow suit with smaller versions of their applications for memory-crunched phones, and slow connectivity? Whether Facebook Lite is a harbinger of things to come or simply a step in the brand’s quest for absolute world domination, this is a trend worth watching.

What Do Social Media Algorithms Mean For You? (Forbes.com)

Social media algorithms have led to a lot of changes to social media, and not always desired ones. If you are going to take advantage of social media for business purposes, it’s vital that you understand what algorithms mean for you.

3 Powerful Social Media Marketing Lessons From Game of Thrones (SocialMediaToday.com)
With regards to Game of Thrones, the level of cultural saturation comes with its own set of rules, and there are some great lessons we can take from those rules in social media marketing and communications. It’s not quite Valar morghulis (“all men must die”), but helpful all the same.

F8 Conference 2016 Highlights: Bots, 360° Video, and VR

Tuesday, April 19th, 2016

Image by pestoverde

 

Facebook dominated the marketing and tech newsreels last week, thanks to announcements made during its annual F8 developers’ conference. Although the event is primarily aimed at developers, it’s when the company announces some of its biggest news and unveils services and features that users can expect in the coming months.

 

 

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Content Marketing Strategies for Top Social Networks

Tuesday, March 8th, 2016

Image by Frau Hölle

 

As time goes by, it’s becoming clear that the line separating content marketing from social media marketing is getting blurry. While the former certainly exists outside of social media, brands can no longer run effective campaigns without considering how these will affect their business pages on Facebook, Twitter, or Instagram.

 

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