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Posts Tagged ‘Social Video Marketing’

Weekly Link Round Up – 06-21-13

Friday, June 21st, 2013

The Rise Of Social Video: How Social Media Is Creating New Winners In Online Video (BusinessInsider.com)

Television isn’t the only medium used by people to distribute and watch videos these days. The Internet and social media platforms have provided content creators and marketers an economical and cost-efficient way to send their message across.

3 Ways to Prepare for Video on Instagram (SocialMediaToday.com)

News leaked early this week about Facebook soon unveiling the addition of video to their very popular recently-acquired product, Instagram. Steven Shattuck shares his input on how social media marketers can prepare their strategy should video be added to Instagram.

Marketers Have Found a Way to Use Vine (AdWeek.com)

Marketers pushing summer blockbusters have started to aggressively use Vine, Twitter’s nascent mobile app for six-second videos, to increase customer engagement and communication in their social networks.

Short-Form Social Video Posting: Vine Vs. Tout (WordStream.com)

Perhaps the biggest reason why companies like Vine and Tout are working to popularize short video posting is so they can push the success of short social interactions. Online video has been growing in popularity year after year, and they see this as an opportunity to bypass YouTube and offer a specific short and sociable video platform.

[INFOGRAPHIC] Advertisers, You Need YouTube (Visual.ly)

Video content and distribution has experienced enormous success in recent years, with YouTube emerging as the favorite medium of video seekers and sharers worldwide. This vibrant infographic is a valuable resource for marketers who wish to understand how YouTube and social video platforms will revolutionize their marketing efforts.

Weekly Link Round Up – 12-14-12

Friday, December 14th, 2012

Social Media Marketing and Video Marketing Go Hand in Hand (RayWateska.com)

Running a business means you need to recognize the importance of marketing. Don’t be discouraged when you’ve tried almost every marketing strategy you could think of without finding a great deal of success. One of the most effective ways to promote your business these days is video marketing. Read on and learn how this method can help you boost your sales.

13 Trends in Social Video (SmartBlogs.com)

Given the statistics—1 in 2 people consume video content online, and by the end of next year the audience for online videos will greatly differ from television viewers—digital video consumption is sure to reach a tipping point and the audience advertisers are targeting will be online. Simon Jones gives us 13 trends we can use to make the most out of this important development.

5 Ideas for Creative Visual Content Marketing (InteractMedia.com)

Visual marketing is now starting to spread across the Internet like a game-changing storm. Whether they’re vibrant photos on Pinterest, links to striking infographics, or marketing videos on YouTube, people are now starting to pay more attention to visual content because many of us are word-exhausted and this medium offers us a new way of looking at things.

Storytelling in Product Videos Gets You Sales (MyWebPresenters.com)

The PAS (Pain—Agitate—Solve) formula, developed by renowned sales specialist, Dan Kennedy, is an easy way to structure your videos so they will engage your audience and illicit particular responses from your target customers. It is an ideal format, due to its simplicity and ability to connect with viewers quickly.

Infographic: Content Marketing and the Power of Video (BrainShark.com)

Video has been an increasingly powerful tool for marketers, as Social Media Examiner recently reported that it’s the number one area that they planned to increase their investments this year. Video marketing can greatly help alleviate the ongoing word-exhaustion many consumers are experiencing. Statistics from a study done by Content Marketing Institute (CMI) show that online video usage amongst B2B content marketers rose by 12%.

Planning your social video strategies

Wednesday, June 6th, 2012

Here are a few tips when planning your videos for your social media marketing campaigns

Image by adpowers

Branching out to include video production to marketing campaigns can be a valuable decision brands can make to expand their social media strategies. Aside from the traditional advertising and promotions for their products and services online, brands can rely on social video marketing to help them better reach and target their targeted demographic, and to further motivate engagements.

 

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How to make your videos pop

Wednesday, May 30th, 2012

Image by antwerpenR

Among the many strategies brands can get into to market their brands online, creating video content offers a plethora of opportunities across different online platforms. When done properly, social video marketing can help brands have better chances of raising their brand development, follower engagement, and content distribution efforts. And just like any campaign, video marketing entails a great deal of careful planning, effective implementation, and proactive distribution in order to succeed.

 

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