When it comes to social media and content, one of the questions you may want to ask yourself is where you get your ideas from. While it may seem like an easy enough question to answer, the truth is that where we get our ideas from has a big impact in the direction we go with our social media campaigns. For some of us, coming up with new ideas means looking at what other companies and brands are doing and ‘changing’ it to work for us. There is nothing wrong with this approach, but one must always remember that the most effective campaigns aren’t those that modify existing ones, but rather those that create brand new ones.

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