Posts Tagged ‘Starbucks’

Crowdsourcing a culture

Monday, September 27th, 2010

social media crowdsourcing builds up your brand and forges a bond between you and your followers

Image by aemde

Crowdsourcing has got to be one of the most relevant and proactive concepts this whole social Web soup has birthed in the past few years. It leverages on “social” as the essential operative term in “social media,” crediting for driving many online marketing campaigns to success in the past. It’s proven to not only be a viable marketing strategy, but a reliable one that ensures multiple engagements with your demographic, influences brand royalty and provides a wealth of creative output that benefits your brand’s reputation and your relationship with your followers.


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Location, Location, Location

Thursday, May 27th, 2010

Image by D. Bjorn, Catchin’ Up

As mobility and location flourish, they bring with them constant innovations to better leverage the trends and technology that make them a hit with consumers. Below are two of the biggest new stories on the location front.


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Three Corporate Social Media Campaigns that Get It Right

Thursday, February 4th, 2010

Photo by PatrickSmithPhotography

There are plenty of companies out there that get involved in social media, but they use it solely as a channel to hock more of their goods, refusing to authentically connect with their audience and solve customer problems. I’ve sent off complaints and left angry public tweets about plenty of companies that were completely ignored.

But then there are good companies that actually care. They listen to customer feedback, help solve problems, address problems when something goes wrong, and build consumer trust by taking responsibility for their mistakes.

Here are three excellent examples to follow while you’re building your online presence and figuring out how to integrate social media in your company:


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