Posts Tagged ‘strategies’

Producing valuable content

Thursday, January 26th, 2012

Producing valuable content

Image by dpanyikdale

As you may know, the content on a brand’s Web site or blog is essential in achieving both their Internet marketing and search engine optimization (SEO) goals. It’s the core that delivers the brand’s messages to their followers, and helps search engines place and rank the site properly on their results pages. Here, content developers need to focus on both the search engine spiders and human site visitors.


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Anti-social Media Douche List #5: Hard selling on the social Web

Monday, December 5th, 2011

Hard Selling in your Social Media Marketing Campaign Can be Tricky, and Detrimental to Your Brand Progress

Image by sergio_leenen

It is often stressed that the relationship between brands, and their demographic is the centerpiece that keeps Internet marketing thriving. The regular conversations empower its every campaign strategy, making sure that the people your brand is reaching out to are listening to what you have to say. And when properly implemented, these conversations can ensure that your messages will significantly resonate, and will bring about results.


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On gamified social media marketing

Thursday, September 15th, 2011

Using Gaming Elements for your Social Media Campaigns

Image by Joslynan

It can certainly take a lot to get the Nintendo Generation interested in any kind of online marketing campaign. Perhaps a lot of your marketing team’s efforts and resources. But once you do manage to attract them into your fold and fully engaged in your strategies, their status as the largest group of users populating the social Web will make all your efforts will pay handsomely. Some of the best known tactics involve humor and several virally-driven multimedia components that come together to make the online marketing experience engaging for the masses.


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Social media marketing for indie musicians: Getting started

Monday, August 22nd, 2011

social media for indie musicians

Image by gui.tavares

The ’90s was an era when the world was starting to realize there was so much to listen to outside the ’80s’ post-punk/New Wave dreck MTV was puking out. It’s when bands like Green Day, 311, Rage Against the Machine, and Deftones were beginning to scrape the global mass consciousness, and have become seminal in defining the new generation of listeners. And then there are the serious rivalries between Nirvana and Pearl Jam in the grunge arena, and the battle between Blur and Oasis across the pond.


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Timing is crucial in social media marketing

Sunday, July 10th, 2011

Timing is crucial in social media

Image by iMaffo

The nature of the social Web has always put into the forefront the utter importance of engagements with the people that matter to you. And in the case of brands sailing on the social media marketing waters, striking through the constant noise online to get to your targeted demographic definitely becomes one of the imminent challenges.


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Twitter best practices to live by: Tweet Content

Wednesday, March 23rd, 2011

Twitter Best Practices for Social Media Marketing
Image by greyweed

Because of Twitter’s near ubiquity and the way influencers and brands continue to use it, more and more members of the mass populace are signing into the micrologging giant, and finding themselves waist-deep in 140-character updates. More impressive still is Twitter’s emergence into the limelight, carrying a renewed function and purpose as scores of people are now recognizing it as a bona fide news source, among other things.


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More new tech for your online campaigns

Friday, March 18th, 2011

Want your social media campaign to pop?
Integrate new tech like augmented reality and group messaging!
Image by sd

To be able to reach the top of the social media canopy while still being a part of the whole interactive Web ecosystem, a lot of social media marketers and brand owners leverage on a plethora of interactive tools and best practices. A whole lot of these are put into motion by more tech-forward creatives, and the ingenious tactics they use to engage with their targeted demographic.


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