Posts Tagged ‘Strategy’

Unlocking the Full Potential of Data-driven Content

Tuesday, September 15th, 2015

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The waning effectiveness of traditional advertising mediums and the rise of social media have led more and more brands to hail “Content is King!” and embrace content creation as part of their marketing strategy. Marketers now see themselves not just as advertisers, but as publishers, launching websites, blogs, social media campaigns, and podcasts to reach out to customers and promote their brand.


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Identify Your Success Formula by Running A/B Tests

Tuesday, August 18th, 2015

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Social media marketing involves more science than you think; most of the knowledge you’ve obtained as a marketer comes from running experiments to understand which strategies are bringing about the results you want and converting consumers to customers.


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Tools to Effectively Lead Your Business through Change

Tuesday, August 11th, 2015

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In a world that’s changing really quickly, the only business strategy that’s guaranteed to fail is one’s inability to embrace change. Companies, regardless of size and industry, need to grow and break free from their familiar silos of membership, products, and culture to adapt to trends and new ways of thinking.


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The Importance of Utilizing SMM Strategies in Your Healthcare Business

Tuesday, July 7th, 2015

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Formulating SMM strategies is no longer an afterthought for many companies and organizations. Every major brand out there has established its presence across various social media platforms, and they are proactively creating SMM campaigns to increase brand awareness and customer engagement.


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Build a Stronger Marketing Campaign with Brand Storytelling

Tuesday, June 2nd, 2015

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As a business owner, addressing the needs of your customers may be one of your top priorities. At the same time, you’re also trying to get more people to buy what you’re selling. You also want your audience to get to know you, talk about you, and think that your product or service is a good idea.


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Using Data to Enhance Your Social Media Marketing Campaigns

Tuesday, May 19th, 2015

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Data is fast becoming more important in social media marketing. Big companies are not the only ones responding to data overload these days; small- and medium-sized business owners are now also expected to make sense of the numbers and utilize data to improve decision-making.


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Amplify Your Social Media Reach with Help from Influencers

Tuesday, February 3rd, 2015



In 2013, Nielsen, a leading global information and measurement company, explained the importance of recommendations from familiar faces, branded websites, and consumer opinions posted online. As the percentage of people trusting this information continues to increase year after year, it becomes more critical for businesses to get front and center on their website and through the voice of others—ideally through social media influencers.


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