| Image by Gabriela Pinto |
Sometimes, the best things come in small packages. While many social media marketing campaigns today cover a diverse range of platforms and aim to cater to as many people as possible, not all of them effectively manage to meet their goals. Caught up in the need to spread the word to as many channels as possible, some brands even fade into the background as advertising noise.
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| Image by Garry Knight |
The millennial generation, which includes individuals born between 1980 and 2000, is known to be the first generation to be constantly and simultaneously engaged in multiple social media accounts, electronic devices, and mobile apps. As an up-and-coming audience that has become increasingly important for social media marketers, it’s important to reach out to the young adult demographic and create an engaging social media campaign that won’t alienate and send them running for the hills.
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| Image by theirl |
While different kinds of images appeal to different people on Pinterest, there are some things that will make one photo much more ‘pinnable’ than another, thereby allowing it to be shared more than other posts.
The most interesting posts on Pinterest are those that meet certain characteristics or criteria. So with that said, here are some things you can take note of before uploading your next image on Pinterest—the more of these qualities apply to your posts, the better their chances of being re-pinned by others.
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| Image by Roy Blumenthal |
Social media has made a significant impact on online marketing, particularly for SEO and search marketing. Google, Bing, and Yahoo! have all integrated some form of social search functionality, and as they begin to give greater weight to social signals, companies need to be able to leverage their social assets to maximize their online visibility.
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