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Posts Tagged ‘Strategy’

Achieve Better Results by Taking Your SMM Strategy Back to the Basics

Tuesday, August 2nd, 2016

Image by Alan O’Rourke

 

While many marketers and brands plan to increase their social media spending, most of them are still uncertain about how to properly manage and integrate their social media marketing strategies. Unfortunately, there’s really no one-size-fits-all strategy when it comes to SMM, and what marketers need is to adopt a basic process that addresses specific needs and leads to individual solutions.
 

 

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Emotional Responses in Marketing: Convincing Customers to Buy

Tuesday, April 12th, 2016

Image by blondinrikard

 

Marketing campaigns that encourage people to share and buy can be summed up in one word: emotional.

This should come as no surprise as it was previously discussed how neuroscience plays a big part in marketing. Furthermore, studies have shown that people rely heavily on emotions when making brand decisions rather than information. Emotional responses to ads also have greater influence on an individual’s intent to buy than the content shown on marketing material.

 

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Using Neuroscience to Structure Your Customer Acquisition Strategy

Tuesday, March 29th, 2016

Image by thelunch_box

 

Containing approximately 100 billion neurons that enable humans to process information, the brain can greatly influence how your target audience will respond to marketing and sales strategies. By leveraging the power of neuroscience and structuring your customer acquisition campaign around it, you can accelerate your customer growth, sales conversions, and business development in record time.

 

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Monthly Link Roundup – 01-29-16

Friday, January 29th, 2016

Four hot (and unexpected) social media marketing plays for 2016 (TheAmercianGenius.com)

If you’re running a small business, chances are you’ve learned a thing or two about social media marketing somewhere along your journey. For 2016, there are several platforms you’ll want to check out. While these platforms aren’t exactly “new,” they are becoming increasingly popular.

How to Research and Locate Your Audience Using Social Media (SocialMediaExaminer.com)

To optimize your social media marketing efforts, it’s important to know who your customers are and which social networks they spend their time on. Learn how to discover how you can better connect with your target audience on social media.

The 5-Minute Social Media Competitive Analysis (SearchEngineJournal.com)

Smart data needs to lead to smart decisions. And that means doing more than just hoarding competitor mentions in your dashboard. You need to sit down, dig in, and get analytical. Monitoring your competitors isn’t enough—you need to sit down and analyze the data.

Millennials Make Purchases Based On Social Media Recommendations (BetaNews.com)

A new survey by Demandware says recommendations that millennials see on social media are their primary shopping driver. The next generation of shoppers will be more adept at navigating the vast choices in front of them and adopting those technologies that give them the greatest advantage.

The Impact of Big Data on Social Media Marketing Strategies (Tech.co)

The amount of information now available to crunch and parse in the service of analyzing absolutely anything is massive—and growing every second. But as with any shift in the tide or evolutionary leap, most important fundamental concept to grasp is understanding Big Data‘s impact on social media marketing strategies.

Putting “Social” Back in Social Media Marketing

Tuesday, January 19th, 2016

Image by Thomas Hawk

 

Finally, the business world is starting to realize the importance of the word “social” in social media, and its huge potential for every organization. With the rise of mobile last year, it’s been predicted how brands will start to recognize that social media isn’t just a fleeting trend or an isolated marketing channel used primarily for direct selling. Now, social media has become part of many companies’ overall brand image–it has been an accepted platform for building relationships and increasing customer engagement.

 

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Nifty Ways to Improve Your Mobile App Marketing through Social Media

Tuesday, January 5th, 2016

Image by CAFNR

 

A lot of effort and skill, skipped meals, and all-nighters go into an app that will become a hit on the Apple App and Google Play store. After you’ve ensured that you’re all set to launch and ready to create a huge demand among millions of users, it might be easy to forget that it also takes a lot of work to get your app to stand out from thousands of other apps out there.

 

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Realizing Social Media’s Impact on Your ROI

Tuesday, December 8th, 2015

Image by kevin dooley

 

The time and money you’ve spent on social media marketing may have grown since you’ve started a few years back, and by now your business pages may already have hundreds or even thousands of followers. Indeed, growing your social media following is an excellent way to get your name out there, but does this have any real relevance to business success?

 

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