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Posts Tagged ‘Strategy’

This Holiday Season, Try Mixing Traditional & Social Media Marketing Strategies

Tuesday, November 18th, 2014

Image by Kevin Dooley

 

The holidays are just around the corner, which means you need to be in heavy marketing mode soon if you want to take advantage of all the profits and benefits this often overwhelmingly busy season has to offer.

 

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Choosing the Right Images for Your Blog Posts

Tuesday, July 15th, 2014

Image by martinak15

As we mentioned in a previous post, not all bloggers are capable of creating awesome images that can be attached to their blog posts on their own. This is why we listed down the different image repositories you could visit to find relevant, captivating images for your posts.

However, even if you know where to go, are you sure that you would know what to look for in these sites? Would you know which images would work best in making your blog posts an engaging read for your visitors?

 

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Reevaluate Your Target Markets to Improve Your Social Media Campaign

Thursday, June 12th, 2014

Image by Emilio Küffer

In the world of social media marketing, it doesn’t matter how well your content is or how much you shell out on paid advertising if you don’t know who your real audience is.

 

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Producing Stories Is Better than Publishing Content for SEO’s Sake

Tuesday, May 20th, 2014

Image by prettyinprint

Writing for the internet has dramatically changed how articles look and feel. Most people tend to get overwhelmed with the many rules that govern SEO that they forget that writing wasn’t always all about selling.

 

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Keeping Tabs on Competitors with Facebook’s Pages to Watch

Tuesday, May 13th, 2014

Image by JonoTakesPhotos

Competitor analysis plays a significant role in your brand’s social media marketing campaign. It’s a great way to gauge how your products and services are doing, and to determine the right changes you need to make to stay in the game. On the other hand, it’s also a good way to know what you have that your competitors don’t, and how to make sure they don’t find out about your secret marketing techniques.

 

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Get Your Followers to Act: Simple Tips for Effective Calls to Action

Tuesday, May 6th, 2014

Image by tanakawho

So you’ve managed to get a decent number of followers to your brand’s social networks. The question now is, what’s next? As with any brand, the goal is still to convert your following into customers who would actually buy your products or pay for your services, instead of just liking or sharing your posts.

A good amount of engagement helps with lead conversion, and one way to inspire your followers to click a link and hopefully make a purchase is to incorporate a well-made call to action or CTA into your posts.

 

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Encouraging Co-Creation in Social Media

Tuesday, April 22nd, 2014

Image by woodleywonderworks

Social media has given businesses a way to deliver the message of their brands at reduced marketing costs, but with it, new challenges and opportunities come along as it also transforms the way consumers interact with a brand.

 

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