Strategy | Social Media Marketing

Posts Tagged ‘Strategy’

Weekly Link Round Up – 01-27-12

Friday, January 27th, 2012

3 New Apps to Manage Your Social Networks (SocialMediaExaminer.com)

As new and very different social media sites rise up, managing your brand across them can be difficult. Thankfully, new apps with diverse features to offer have also been developed to help both brands and individual users manage their social networks.

Cable Networks Embrace Social TV, Creating New Social Apps (Mashable.com)

Brick-and-mortar businesses aren’t the only ones going social. Through networks such as Facebook together with check-in services like GetGlue and Miso, cable networks have begun to connect fans with show content to keep them engaged.

How ‘Pinterest’ing: 5 Great Ways to Use Pinterest (SocialWebDaily.com)

One of the hottest social networks trending today is Pinterest, a pinboard-styled medium for short-form blogging. As a great medium for exchanging inspiration and engaging with others with similar interests, the site lends itself to a number of creative uses.

The 12 Keys To Successful Gamification (Part 1) (SocialFresh.com)

While gamification may be gaining ground as a popular social media and marketing strategy, there are many ways to go about it. With a few ideas to think about, you can get started on creating the most effective way to gamify your brand, website, or app.

Infographic: Millennials will change the way you sell (BazaarVoice.com)

By 2017, Millennials—the generation that invented Facebook—will have more spending power than any other generation. With that said, it helps to understand that this generation needs an entirely different kind of marketing strategy to get to them. This infographic illustrates a study of how these Millennials shop.

Tags: Business, Marketing, online marketing, Social Media, social media marketing, social media tools, social networks, Strategy
Posted in Marketing, Social Media, Strategy, Weekly Link Round Up | No Comments »

Weekly Link Round Up – 12-02-11

Friday, December 2nd, 2011

What’s New with Google+ (DontDrinkTheKoolAidBlog.com)

From its infancy, Google+ has continually developed to become a distinct social medium apart from Twitter and Facebook. With fresh new features such as “hangouts” and the recently launched brand pages, Google+ has become an interesting new scene for brands to market themselves on.

Why Your Business Should Be on Google+ (BrianSolis.com)

Aside from engaging the social crowd in a unique way, there’s another reason to why a business should invest in a presence on Google+. Google+ Direct Connect blurs search and social with the interesting new use of the + operator.

Google+ Ripples: The promise of shared intelligence (ComMetrics.com)

Ripples, the first set of metrics from Google about Google+, offers data visualization over time of how your posts are shared: when, by whom, and to whom. This comes as a valuable tool to marketers and businesses who want to see and study their influence (and influences) in action.

How Google+ Could Affect SEO (idaconcpts.com)

With Google HQ constantly looking for ways to improve the quality of searches, there is no doubt that its new application—Google+—plays a large part in this. Interestingly, with Google+, relevance goes hand in hand with influence.

Why Doesn’t Google+ Allow AutoSharing? (ReadWriteWeb.com)

The redesign of YouTube promoted sharing in a big way with new autoshare buttons for Facebook, Twitter, MySpace and Orkut. But the question remains: why no autosharing for Google+? The following article brings to light how Google wants to treat its social networking product.

Tags: applications, community, Google, Marketing, networking, seo, Social Media, social networks, Strategy, Tool Time
Posted in Marketing, Social Media, Strategy, Technology, Weekly Link Round Up | No Comments »

Weekly Link Round Up – 10-28-11

Friday, October 28th, 2011

Paranormal Activity 3 Breaks Box Office Records…Thanks to Twitter? (SocialTimes.com)

Last week’s highest grossing horror movie of all time, ‘Paranormal Activity 3′, earned a whopping $54 million at the box office thanks to Twitter, analysts say. The social networking and microblogging site was said to have played an important role in building major buzz for this season’s scariest movie.

Tricks and Treats in Social Media: 3 Awesome Halloween Campaigns (Likeable.com)

Three companies make the most out of the much loved holiday by expressing endless creativity and ingenuity through zombies, spooky costumes, and a fearsome tale of freakish angry birds and a golden egg.

10 Scariest Enterprise Social Networking Mistakes (InformationWeek.com)
Scary things can happen on social networking sites like Facebook, Twitter, and Google+, even if it’s not Halloween. Debra Donston-Miller shares with us some helpful tips on avoiding frightening social networking mistakes all year round.

Just In Time for Halloween, Take this Lollipop – A Frightening Look Into the Dangers of Facebook Stalkers (SocialMediaToday.com)

Children aren’t the only ones who have to be careful about enjoying too much candy on Halloween. Taking a lollipop from a new interactive website shows trusting adults a startling account of what it’s like to be stalked on Facebook.

4 Things Social Media Marketers Can Learn from Halloween (Marqui.com)

Social media marketers can learn a thing or two about trick or treating, and apply certain strategies to their campaigns. Find out the relationship between unwanted Halloween treats and ‘freebies’, spooky decorations and creating a following, as well as scary costumes and consumer preferences in this engaging post.

Tags: Business, Facebook, Google, Microblogging, networking, News, Social Media, social media marketing, Strategy, Twitter
Posted in Marketing, Social Media, Videos, Weekly Link Round Up | No Comments »

Weekly Link Round Up – 10-21-11

Friday, October 21st, 2011

Share the Space We Share Share Share (Converstations.com)

While it is true that at times social media is but an “echo chamber” with all its retweets, reblogs and re-shared posts, no one can deny that the very act of sharing is essential to its success. In fact, repetition does a great deal of good, especially for anything looking to go viral.

Facebook Timeline reveals the future of sharing (CharleneLi.com)

While the buzz surrounding Facebook Timeline has quieted down, there’s no doubt that it introduces a couple of new facets—as well as interesting insights—to the act of sharing. Charlene Li shares a couple of her insights that shed some light on to privacy, sharing and trust.

Why Facebook Won’t Lose Its Core Power Users (ReadWriteWeb.com)

Facebook has always been a medium for the everyday person. Despite catering to an audience that values simplicity, it continues to cater to its core power users both through Facebook Timeline and the fact that Facebook itself has grown into more than just a destination.

Anti-Social Media: “Take This Lollipop” Is Your Facebook Profile Through A Psychopath’s Eyes (FastCompany.com)

While some would consider “Take This Lollipop” as an eerie reminder of why users should be careful of what they share on social media, it also opens up the idea of moving and convincing entertainment powered by profile.

Please Don’t Retweet (ChrisBrogan.com)

While sharing is all well and good in social media, asking for a retweet or a mention of something that isn’t cause related can be considered bad etiquette on the social web. At the end of the day, it’s best to let your work live or die on its own merits.

Tags: Facebook, Social Media, social media tools, social networking, social networks, Strategy, trust, Twitter
Posted in Social Media, Strategy, Weekly Link Round Up | No Comments »

Posts Tagged ‘Strategy’

Weekly Link Round Up – 02-10-12

Weekly Link Round Up – 02-03-12

Weekly Link Round Up – 01-27-12

Weekly Link Round Up – 01-06-12

Weekly Link Round Up – 12-02-11

Weekly Link Round Up – 10-28-11

Weekly Link Round Up – 10-21-11