Why You Are Ignoring the Most Important Data (SocialMediaExplorer.com)

There is no doubt that business has a love affair with big data. It’s finite, scalable, and measurable. But the most important information lies in conversations. Unfortunately, the fascination with big data keeps people from taking the time to look into these conversations and analyze them with a human thought process.

New Study Shows 5 Factors Push Social Behavior and Not So-Called Influencers (SocialMediaToday.com)

With a new measurement framework dubbed Pente, thinkers in New York challenge the notion of people who are “influencers”. According to the framework, it’s not the “influencer” who changes behavior. Instead, the power lies more in the message and to whom it was sent to.

Relationship Intensity and ROI Measurement (SenseiMarketing.com)

As everyone in the marketing industry knows, there must always be a return on investment. Without one, no business can survive. But how does one measure returns from relationships built? Since a strong emotional connection drives brand loyalty, perhaps it’s best to measure relationship intensity along with the ROI.

The Psychology of ‘Trends’ on Google+ (MartinShervington.com)

When people explore on Google+, one of the most salient things to note is the instant access to what’s trending on the network. While this does sound similar to Twitter’s trending topics, Google also shows specific keywords. Now, while it’s easy enough to get a trend started, the tricky part is getting it to spread.

With Pulse, LinkedIn Is Becoming The Newspaper Of The Future (ReadWrite.com)

LinkedIn is best known as a place to build professional relationships. But with its recent acquisition of news-reader Pulse, it is slowly developing into what seems to be the newspaper of the future. By broadening what users think of it, LinkedIn steadily builds itself into not just a place for finding professional connections, but also for keenly following industry thought leaders.