Posts Tagged ‘Strategy’

Leveraging Studies to Improve Your Social Media Marketing Approach

Tuesday, October 29th, 2013

Image by 401(K) 2012

Data consistently plays a vital role in marketing. From determining the demographics of a brand to finding the best kind of media to appeal to a particular audience, data provides marketers what they need to execute an effective plan of action.

But when you have no marketing background and just knowledge that social media can help boost your brand, information from studies can still push your business forward. It’s all a matter of finding out how to best use the data you’ve gathered and how it applies to your business or your marketing approach.


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Key Considerations when Cross-Posting to Your Social Media Accounts

Tuesday, October 15th, 2013

Image by Gene Han

If your brand makes use of multiple social media accounts, then you know how much help social media management apps like HootSuite, Buffer, and TweetDeck can be. However, it’s important to know that while it might be tempting to craft one post and schedule it for publishing across all your accounts, it’s not the most effective way of marketing your brand, product, or service.


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Why Authenticity is Essential for Marketing on Social Media

Tuesday, October 8th, 2013

Image by Matt Cunnelly

An authentic voice is what can make or break any company or brand’s presence on social media. Often, social media marketers forget that their platform’s primary function is not to advertise their products and services, but enable connections and engagement between people across a variety of relationships, from family members to strangers or acquaintances who simply enjoy going to a particular restaurant.


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Successfully Riding the Wave of Crowdfunding for your Project

Tuesday, October 1st, 2013

Image by Jean-Marc Astesana

If you’re tech-savvy, you may have noticed the rise of crowdfunding in the form of projects on Kickstarter or Indiegogo. While the idea of raising funds through supporters may sound curious, it actually has generated a great deal of success, helping everything from consumer-level 3D printing to a musician’s tour get off the ground.


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Getting Your Employees Involved in Your Business’s Social Media Initiatives

Tuesday, August 20th, 2013

Image by U.S. Navy Seabee Museum

One of the best things delivered by social media is the internal creation and use of ideas through employee engagement and marketing. Businesses thinking of introducing social initiatives for their company can take note of the following aspects of employee adoption:


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Facebook Introduces another Way to Improve Brand Exposure with Embedded Posts

Thursday, August 8th, 2013

Image by Denis Dervisevic

On July 31, Facebook rolled out Embedded Posts. This new feature allows users to grab their Facebook posts and paste them on their websites or blogs. The embedded posts will also include whatever status update or caption is associated with it, including hashtags that initiate the Facebook Graph Search function when clicked.


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Boosting Social Media through an Integrated Strategy

Tuesday, August 6th, 2013

Image by Remco Wighman

While social media, or specifically communicating through known networks such as Facebook, Google+ and Twitter, is often thought as the best way to boost business, using it as a standalone strategy may not be enough.

Social networking is a great way to raise brand awareness by exposing your products and services to a potentially large audience. It helps with discoverability and fostering relationships with prospects, but online marketing mustn’t stop here if the aim is to convert followers into paying customers.


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