Posts Tagged ‘Strategy’

Why Authenticity is Essential for Marketing on Social Media

Tuesday, October 8th, 2013

Image by Matt Cunnelly

An authentic voice is what can make or break any company or brand’s presence on social media. Often, social media marketers forget that their platform’s primary function is not to advertise their products and services, but enable connections and engagement between people across a variety of relationships, from family members to strangers or acquaintances who simply enjoy going to a particular restaurant.


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Successfully Riding the Wave of Crowdfunding for your Project

Tuesday, October 1st, 2013

Image by Jean-Marc Astesana

If you’re tech-savvy, you may have noticed the rise of crowdfunding in the form of projects on Kickstarter or Indiegogo. While the idea of raising funds through supporters may sound curious, it actually has generated a great deal of success, helping everything from consumer-level 3D printing to a musician’s tour get off the ground.


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Getting Your Employees Involved in Your Business’s Social Media Initiatives

Tuesday, August 20th, 2013

Image by U.S. Navy Seabee Museum

One of the best things delivered by social media is the internal creation and use of ideas through employee engagement and marketing. Businesses thinking of introducing social initiatives for their company can take note of the following aspects of employee adoption:


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Facebook Introduces another Way to Improve Brand Exposure with Embedded Posts

Thursday, August 8th, 2013

Image by Denis Dervisevic

On July 31, Facebook rolled out Embedded Posts. This new feature allows users to grab their Facebook posts and paste them on their websites or blogs. The embedded posts will also include whatever status update or caption is associated with it, including hashtags that initiate the Facebook Graph Search function when clicked.


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Boosting Social Media through an Integrated Strategy

Tuesday, August 6th, 2013

Image by Remco Wighman

While social media, or specifically communicating through known networks such as Facebook, Google+ and Twitter, is often thought as the best way to boost business, using it as a standalone strategy may not be enough.

Social networking is a great way to raise brand awareness by exposing your products and services to a potentially large audience. It helps with discoverability and fostering relationships with prospects, but online marketing mustn’t stop here if the aim is to convert followers into paying customers.


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Weekly Link Round Up – 08-02-13

Friday, August 2nd, 2013

How Brands Can Create Long-Term Influencer Relationships (

It’s one thing for an influencer to reach out to a brand. But it’s a completely different thing for the brand itself to establish a long-term relationship with a key influencer. As with any other social relationship, the key to a successful one is about knowing the other person and going the extra mile to make things feel personal.

5 Tips for Launching a Product On Your Blog Without Annoying Your Readers (

When you run a blog for marketing, it can be all too easy to annoy followers. This is especially the case if all you talk about is what you want to sell. Thankfully, there are ways to launch a product and market it without coming off as annoying marketing noise.

How To Use Content To Build Your Community (

Encouraging a community to grow around your brand takes a smart strategy. A successful one not only leverages different forms of unique content but also shows value towards influencers and followers through interactive media.

How to Setup Social Media Discussion Groups for Business (

If networking is a big part of your business, then creating a discussion group on a social media network might help you further your goals. Google+ Communities, Facebook Groups, and LinkedIn Groups each offer different features for fostering relationships with closed groups of all kinds

The Future Of How Businesses Connect With Customers (

While CRM software seems to be the biggest corporate software market, not many have actually implemented a CRM system. But with the rise of data coming from mobile, the cloud, and social media, the future just may be in leveraging this software to not only analyze the customer base, but also connect with them.

A Few Things You Might be Missing from Your SMM Strategy

Tuesday, July 30th, 2013

Image by Martijn van de Streek

Many social media marketers have spent countless hours and resources on developing truly great SMM strategies. However, many of them will find that they might’ve overlooked a couple of small, yet essential elements that could be beneficial to their campaign.

When it comes to developing and managing your SMM campaign, it always makes good sense to have a fresh set of eyes look over your work, as it may uncover a few important issues you can address later on.


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