Posts Tagged ‘Strategy’

Making a Big Impact in a Little Space: The Art of the Profile

Wednesday, January 15th, 2014

Image by Raymond Bryson

Social media marketers are always on the lookout for trends and new things to pick up on. However, it’s important to get back to the basics every once in a while. One of these is the art of giving attention to the profile.


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Developing an Effective Google+ Email Marketing Campaign

Tuesday, January 14th, 2014

Image by Adib Roy

Now that Google+ has made it possible for you to send emails to people without even knowing their email addresses, it’s important that you do some strategizing before fully utilizing the social network service for your email marketing efforts. This is because you only have one try at this; if recipients instantly don’t like what you’ve sent, you can be blocked in an instant.

So, how can you decrease the chances of your Google+ emails being blocked? Here are a few tips:


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Debunk Social Media Marketing Myths with these Helpful Tips

Tuesday, November 19th, 2013

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Social media offers a number of powerful tools that can help your business gain new customers and retain loyal ones. However, it can also give you a growing heap of wasted resources if you don’t use them correctly.

With new methods of marketing come misconceptions; you may be getting frustrated trying to learn how to use social media to build your brand and generate leads, but never fear because we’ll help you debunk three of the most common social media marketing myths.


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Reaching Out Tactfully as a Brand on Social Media

Tuesday, November 12th, 2013

Image by Howard Lake

Once again, a great calamity has shaken the world. And once more, many are rushing to push aid towards those who need it most. Among them are businesses that not only can provide a greater amount of aid than individual citizens, but can also give back to those that help the cause.


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Leveraging Studies to Improve Your Social Media Marketing Approach

Tuesday, October 29th, 2013

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Data consistently plays a vital role in marketing. From determining the demographics of a brand to finding the best kind of media to appeal to a particular audience, data provides marketers what they need to execute an effective plan of action.

But when you have no marketing background and just knowledge that social media can help boost your brand, information from studies can still push your business forward. It’s all a matter of finding out how to best use the data you’ve gathered and how it applies to your business or your marketing approach.


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Key Considerations when Cross-Posting to Your Social Media Accounts

Tuesday, October 15th, 2013

Image by Gene Han

If your brand makes use of multiple social media accounts, then you know how much help social media management apps like HootSuite, Buffer, and TweetDeck can be. However, it’s important to know that while it might be tempting to craft one post and schedule it for publishing across all your accounts, it’s not the most effective way of marketing your brand, product, or service.


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Why Authenticity is Essential for Marketing on Social Media

Tuesday, October 8th, 2013

Image by Matt Cunnelly

An authentic voice is what can make or break any company or brand’s presence on social media. Often, social media marketers forget that their platform’s primary function is not to advertise their products and services, but enable connections and engagement between people across a variety of relationships, from family members to strangers or acquaintances who simply enjoy going to a particular restaurant.


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