Posts Tagged ‘Strategy’

Encouraging Co-Creation in Social Media

Tuesday, April 22nd, 2014

Image by woodleywonderworks

Social media has given businesses a way to deliver the message of their brands at reduced marketing costs, but with it, new challenges and opportunities come along as it also transforms the way consumers interact with a brand.


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Maximizing the Open Graph Protocol to Improve Social Shares

Tuesday, April 1st, 2014

Image by Dylan Tweney

When posting your content on social sites like Facebook, you’ve probably wondered about how Facebook chooses the image and summary to include in your links. This is thanks to the Open Graph Protocol.

The Open Graph Protocol allows richer, more attractive social sharing of your site’s or blog’s content by giving you the power to dictate the title, image, summary, and URL that will come out whenever your posts are shared in Facebook. This is very important if you want to take full control of your online marketing campaigns.


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Creating Actionable Insights and Goals through Social Media Analysis

Tuesday, January 28th, 2014

Image by JD Hancock

With social media management platform HootSuite’s recent announcement of its acquisition of social analytics platform uberVU, it might be time to think about how you could prioritize social media analysis in order to obtain deeper insights on marketing campaigns across your Facebook, Twitter, or LinkedIn accounts.


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Making a Big Impact in a Little Space: The Art of the Profile

Wednesday, January 15th, 2014

Image by Raymond Bryson

Social media marketers are always on the lookout for trends and new things to pick up on. However, it’s important to get back to the basics every once in a while. One of these is the art of giving attention to the profile.


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Developing an Effective Google+ Email Marketing Campaign

Tuesday, January 14th, 2014

Image by Adib Roy

Now that Google+ has made it possible for you to send emails to people without even knowing their email addresses, it’s important that you do some strategizing before fully utilizing the social network service for your email marketing efforts. This is because you only have one try at this; if recipients instantly don’t like what you’ve sent, you can be blocked in an instant.

So, how can you decrease the chances of your Google+ emails being blocked? Here are a few tips:


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Debunk Social Media Marketing Myths with these Helpful Tips

Tuesday, November 19th, 2013

Image by epSos .de

Social media offers a number of powerful tools that can help your business gain new customers and retain loyal ones. However, it can also give you a growing heap of wasted resources if you don’t use them correctly.

With new methods of marketing come misconceptions; you may be getting frustrated trying to learn how to use social media to build your brand and generate leads, but never fear because we’ll help you debunk three of the most common social media marketing myths.


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Reaching Out Tactfully as a Brand on Social Media

Tuesday, November 12th, 2013

Image by Howard Lake

Once again, a great calamity has shaken the world. And once more, many are rushing to push aid towards those who need it most. Among them are businesses that not only can provide a greater amount of aid than individual citizens, but can also give back to those that help the cause.


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