Posts Tagged ‘Strategy’

A Few Things You Might be Missing from Your SMM Strategy

Tuesday, July 30th, 2013

Image by Martijn van de Streek

Many social media marketers have spent countless hours and resources on developing truly great SMM strategies. However, many of them will find that they might’ve overlooked a couple of small, yet essential elements that could be beneficial to their campaign.

When it comes to developing and managing your SMM campaign, it always makes good sense to have a fresh set of eyes look over your work, as it may uncover a few important issues you can address later on.


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Tool Time: Improving Your Twitter Marketing Campaign with WeFollow or Twellow

Thursday, July 25th, 2013

Image by jairoagua

One of the most popular Twitter marketing tips out there is to follow the many movers, shakers, and key players in your industry. Following these “Very Important Tweeters” will give you access to important discussion, great material for content creation, and – if you’re lucky – a follow-back that lets people know that someone important recognizes your brand.


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Weekly Link Round Up – 07-19-13

Friday, July 19th, 2013

How to Get the Most Out of Google+ Today (

While Google+ will never be a formidable rival for Facebook, it offers a variety of great features that has made it a more comfortable place for people to hangout. Aside from that, part of this social network’s charm is its richer, more discussion-based experience.

Why Content Marketers Can’t Ignore Google Plus (

Content is a weapon in every online marketer’s arsenal. But to use the weapon well, it’s best to know about the tools to complement it. Google+ is quickly proving to be that particular tool content marketers can’t do without.

Three Steps to Becoming a Thought Leader in Your Industry (

Becoming a thought leader is a powerful thing. Not only does it put you and your brand on top of others, but it also reflects in things such as your social media interactions and your SEO ranking. But the road to becoming one can be difficult. Thankfully, there are three steps brands can keep in mind to make their way into thought leadership.

How To Help Your Content Rise Above The Noise [Infographic] (

When you deal with content marketing, you have to contend with the mess of information spread all across the internet. With that said, it can be a real challenge to make your content seen by others. But by understanding how people digest information, and how to effectively tell a story, you may be able to cut through the noise.

12 Types of Content That Spread Fast (

Another way to cut through the noise of the internet is to realize what type of content works best at attracting attention. By knowing what draws attention effectively, which kind of media best suits your brand, and how to use it right, you may find your way into social media success.

Social Media Ads: How to Make the Most of Them

Thursday, July 18th, 2013

Image by Wrote

As Twitter had recently adopted ads and other social networks as well have created plans to incorporate such services into their site, marketers now have more tools at their disposal to help their brand get seen by their target audience. Interestingly, though, these advertisements on social media sites work differently from others across the internet.

Thus, to make the most out of their investment in these new forms of advertising, marketers should become aware of the way each social network handles paid ads. Here are a few examples to get you started


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Why Social Media Should Never Just be a Status Symbol for Businesses

Tuesday, July 16th, 2013

Image by Gary Lerude

For many businesses today, adopting social media rarely comes with a definite goal or plan of action. Often, many establish their page simply for the sake of “having one” or simply riding trends. This is especially the case when new social networks begin to trend. When the business finds that the site doesn’t suit its needs in the long run, the account eventually becomes a ghost, which might create a potential gateway for social media damage.


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Weekly Link Round Up – 07-05-13

Friday, July 5th, 2013

What Can You Do in 10 Minutes to Improve Your Online Community? (

Managing a community is a long-term process. However, there will be instances when you, as a community manager or social media professional will have limited time to take care of things. Here are a few things you can do to keep engagement up even on days when you have limited time to spare.

5 Ways to Thank Community on Social Media (

An effective social media campaign involves engaging your community in conversation, not just promoting your brand or product on the social networks. Showing your gratitude to your customers and readers can help improve engagement that can help you better connect with your audience.

The Dark Side of Community Management (SlideShare Presentation) (

Community management has plenty of challenges that many social media professionals don’t immediately recognize. This interesting presentation from The Community Roundtable, assembled by TheCR and Maria Ogneva gives some perspectives on the personal challenges of community management.

Community Managers Must be Both Hero and Architect (

Community managers play an essential role in any social media campaign. The challenge is to be both builder and visionary; managing community growth while keeping it exciting for members.

The Maturation of Community Management: Moving From Art to Science (

The role and responsibilities of community managers has changed through the years. While most social media professionals and internet marketing companies recognize their importance, the profession is still widely misunderstood and struggling for resources, despite being able to deliver measurable results.

Handling Social Media Crises before They Set Fire to Your Reputation

Thursday, July 4th, 2013

Image by Loco Steve

Leveraging social media for marketing is a chance for your company to show its fun side. But while it’s important to build an engaging content marketing strategy, you also need to set up a social media crisis management plan even before an inkling of a problem ignites and sets fire to your reputation. Doing so ensures you won’t find yourself putting out a big fire with a mere glass of water. After all, prevention is the best way to handle social media problems. Your social media team should learn to monitor, determine what qualifies as a social media crisis, and create a must-follow course of action.


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