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Posts Tagged ‘Strategy’

Weekly Link Round Up – 08-02-13

Friday, August 2nd, 2013

How Brands Can Create Long-Term Influencer Relationships (IgniteSocialMedia.com)

It’s one thing for an influencer to reach out to a brand. But it’s a completely different thing for the brand itself to establish a long-term relationship with a key influencer. As with any other social relationship, the key to a successful one is about knowing the other person and going the extra mile to make things feel personal.

5 Tips for Launching a Product On Your Blog Without Annoying Your Readers (ProBlogger.net)

When you run a blog for marketing, it can be all too easy to annoy followers. This is especially the case if all you talk about is what you want to sell. Thankfully, there are ways to launch a product and market it without coming off as annoying marketing noise.

How To Use Content To Build Your Community (SocialFresh.com)

Encouraging a community to grow around your brand takes a smart strategy. A successful one not only leverages different forms of unique content but also shows value towards influencers and followers through interactive media.

How to Setup Social Media Discussion Groups for Business (SocialMediaExaminer.com)

If networking is a big part of your business, then creating a discussion group on a social media network might help you further your goals. Google+ Communities, Facebook Groups, and LinkedIn Groups each offer different features for fostering relationships with closed groups of all kinds

The Future Of How Businesses Connect With Customers (ReadWrite.com)

While CRM software seems to be the biggest corporate software market, not many have actually implemented a CRM system. But with the rise of data coming from mobile, the cloud, and social media, the future just may be in leveraging this software to not only analyze the customer base, but also connect with them.

A Few Things You Might be Missing from Your SMM Strategy

Tuesday, July 30th, 2013

Image by Martijn van de Streek

Many social media marketers have spent countless hours and resources on developing truly great SMM strategies. However, many of them will find that they might’ve overlooked a couple of small, yet essential elements that could be beneficial to their campaign.

When it comes to developing and managing your SMM campaign, it always makes good sense to have a fresh set of eyes look over your work, as it may uncover a few important issues you can address later on.

 

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Tool Time: Improving Your Twitter Marketing Campaign with WeFollow or Twellow

Thursday, July 25th, 2013

Image by jairoagua

One of the most popular Twitter marketing tips out there is to follow the many movers, shakers, and key players in your industry. Following these “Very Important Tweeters” will give you access to important discussion, great material for content creation, and – if you’re lucky – a follow-back that lets people know that someone important recognizes your brand.

 

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Weekly Link Round Up – 07-19-13

Friday, July 19th, 2013

How to Get the Most Out of Google+ Today (ReadWrite.com)

While Google+ will never be a formidable rival for Facebook, it offers a variety of great features that has made it a more comfortable place for people to hangout. Aside from that, part of this social network’s charm is its richer, more discussion-based experience.

Why Content Marketers Can’t Ignore Google Plus (IgniteSocialMedia.com)

Content is a weapon in every online marketer’s arsenal. But to use the weapon well, it’s best to know about the tools to complement it. Google+ is quickly proving to be that particular tool content marketers can’t do without.

Three Steps to Becoming a Thought Leader in Your Industry (SocialMediaExaminer.com)

Becoming a thought leader is a powerful thing. Not only does it put you and your brand on top of others, but it also reflects in things such as your social media interactions and your SEO ranking. But the road to becoming one can be difficult. Thankfully, there are three steps brands can keep in mind to make their way into thought leadership.

How To Help Your Content Rise Above The Noise [Infographic] (SocialMouths.com)

When you deal with content marketing, you have to contend with the mess of information spread all across the internet. With that said, it can be a real challenge to make your content seen by others. But by understanding how people digest information, and how to effectively tell a story, you may be able to cut through the noise.

12 Types of Content That Spread Fast (BlogWorld.com)

Another way to cut through the noise of the internet is to realize what type of content works best at attracting attention. By knowing what draws attention effectively, which kind of media best suits your brand, and how to use it right, you may find your way into social media success.

Social Media Ads: How to Make the Most of Them

Thursday, July 18th, 2013

Image by Wrote

As Twitter had recently adopted ads and other social networks as well have created plans to incorporate such services into their site, marketers now have more tools at their disposal to help their brand get seen by their target audience. Interestingly, though, these advertisements on social media sites work differently from others across the internet.

Thus, to make the most out of their investment in these new forms of advertising, marketers should become aware of the way each social network handles paid ads. Here are a few examples to get you started

 

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Why Social Media Should Never Just be a Status Symbol for Businesses

Tuesday, July 16th, 2013

Image by Gary Lerude

For many businesses today, adopting social media rarely comes with a definite goal or plan of action. Often, many establish their page simply for the sake of “having one” or simply riding trends. This is especially the case when new social networks begin to trend. When the business finds that the site doesn’t suit its needs in the long run, the account eventually becomes a ghost, which might create a potential gateway for social media damage.

 

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Weekly Link Round Up – 07-05-13

Friday, July 5th, 2013

What Can You Do in 10 Minutes to Improve Your Online Community? (ManagingCommunities.com)

Managing a community is a long-term process. However, there will be instances when you, as a community manager or social media professional will have limited time to take care of things. Here are a few things you can do to keep engagement up even on days when you have limited time to spare.

5 Ways to Thank Community on Social Media (SocialMouths.com)

An effective social media campaign involves engaging your community in conversation, not just promoting your brand or product on the social networks. Showing your gratitude to your customers and readers can help improve engagement that can help you better connect with your audience.

The Dark Side of Community Management (SlideShare Presentation) (SlideShare.net)

Community management has plenty of challenges that many social media professionals don’t immediately recognize. This interesting presentation from The Community Roundtable, assembled by TheCR and Maria Ogneva gives some perspectives on the personal challenges of community management.

Community Managers Must be Both Hero and Architect (Guardian.co.uk)

Community managers play an essential role in any social media campaign. The challenge is to be both builder and visionary; managing community growth while keeping it exciting for members.

The Maturation of Community Management: Moving From Art to Science (CMSWire.com)

The role and responsibilities of community managers has changed through the years. While most social media professionals and internet marketing companies recognize their importance, the profession is still widely misunderstood and struggling for resources, despite being able to deliver measurable results.

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