Posts Tagged ‘Strategy’

Adapting Brand Storytelling Techniques to Create Engaging Social Media Content

Tuesday, July 2nd, 2013

Image by rosmary

Of all the trade secrets on boosting social media engagement, brand storytelling is one of the few that never lost its touch. Adding narrative to your social media content proves to be enduring and remains to be relevant and effective in engaging your followers, fans, and customers.

Here are three ways to tell your brand’s story to captivate your audience:


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Weekly Link Round Up – 06-28-13

Friday, June 28th, 2013

How To Organize A Social Media Content Strategy (

Having an effective content strategy is an essential part of any social media marketing campaign. It’s not enough to just send out a message on social networks and hope that your message will be read; marketers must make the most out of every post and update published.

26 Tips to Create a Strong Social Media Content Strategy (

Social media professionals need to constantly find ways to improve engagement and get their message across to their audience. Check out these useful tips from the Social Media Examiner on creating an effective social media content strategy.

Likeable content: How to Create Social Media Content that Gets Clicks (

Getting more clicks, “likes,” and re-tweets is an essential part of any social media strategy. Arik Hanson posts a presentation on creating “likeable” content that community managers and social media professionals need to get more clicks, and fully engage their audience.

5 Types of Social Media Content Your Audience Wants (

Social media has made it possible for brands to connect to their audience at a much deeper level. Choosing the right type of content to post or update can help companies better engage their customers, and create more productive and profitable relationships.

How To Generate Strategic Content for Social Media? (

You’ve created your social media profiles and have a steadily growing community following your brand. The next step is to create strategic content that not only answers what your audience needs, but also meets your business requirements. Taking a strategic, well-thought out approach to generating social media content can help you grow your business and brand.

Integrating Search and Social: Maximize Your Brand’s Visibility by Merging SEO and Social Media

Tuesday, June 25th, 2013

Many companies still keep their online marketing efforts in distinct silos, keeping Search Marketing, Social Media, and other campaigns separate, with little or no interaction and support between the concerned teams. However, with the fast evolving digital marketing landscape and the changes being implemented by the major search engines in their search algorithms, the line between search and social is starting to blur.


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Lessons from the Minddrive Social Fuel Tour for Cause Marketing

Tuesday, June 18th, 2013

Image by Robert Couse-Baker

Social media is a fertile ground for cause marketing because of its reach and influence. Never has this been truer than with Minddrive’s Social Fuel Tour.


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Using Different Video Formats to Create a Unique and Engaging Online Presence

Thursday, June 13th, 2013

Image by Vancouver Film School

As we have said in a previous post, videos are effective means of driving traffic to your websites and increasing brand awareness. Video content can be created in various ways, and utilizing these different methods helps build an “animated” social presence that can keep your followers interested and well informed about your company’s activities and offerings.



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Mind Your Posts to Become an Effective Guest Blogger

Tuesday, June 11th, 2013

Image by Maria Reyes-McDavis

Guest blogging is one of the best ways to build awareness about your brand as well as direct traffic to your site. It is your way of showing your target market that you are an expert in your field, and that they can take your word with regard to the effectiveness of your products or the reliability of your services.

However, guest posting doesn’t simply entail finding any blog you can contribute to and sending as many posts as the site owner allows. For your contributions to become effective bridges to your brand, a strategy must be set.


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Benefits of Linking Customer Service with Social Media

Thursday, May 30th, 2013

Image by Dell Inc.


Social media is changing how people interact with companies. Instead of funneling their questions or complaints to customer service representatives in stores or call centers, more and more people have now been tweeting or posting them to Facebook, Twitter, or Google+. According to a 2012 report by American Express, 46% of internet users in the United States have used social media to vent their frustrations about the company and 50% seek an actual response on these posted issues.


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