Photo by Rajasekar Alamanda

Pepsi might have shocked the world last when they announced they would not be advertising for the 24th consecutive year on the biggest night of the year for marketing and advertising campaigns. Pepsi is foregoing the $3million 30-second spots and Super Bowl glory to put its focus on two unfamiliar areas, cause marketing and social media.

The major focus for Pepsi will be on the Pepsi Refresh Project, where Pepsi will be sending grants to fund great ideas. These ideas can be anything from adding a bike path in your neighborhood to working with the homeless and anything in between.

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