Facebook Messenger Platform Gets Updated: Here’s What You Need To Know (MarketingLand.com)
Facebook is attracting brands and businesses across the globe, thanks to over 11,000 bots and more than 23,000 developers showing interest for Wit.ai’s bot engine. But this is only the beginning. Due to ongoing feedback from these developers, the social network has launched an update to its Messenger Platform, as well as a new blog for platform developers.
How Marketers Can Use New Tech To Deliver Meaningful Brand Experiences (EConsultancy.com)
According to the Future of Experience report by Adobe, instead of concentrating on the traditional path to purchase, brands need to consider the customer’s experience as a whole. Nikki Gilliland shares five ways on how brands can create more meaningful experiences for their customers.
Which Channels Do Customers Trust for Branded Content? (Blog.Kissmetrics.com)
With branded content, you’re essentially borrowing the customer’s time and thanking them by making them feel something – laughter, insight, or amazement. Which channels does your brand use to increase trust, brand recognition, and awareness among your target audience?
Periscope, Facebook Live, and YouTube Mobile Live Streaming, Oh My! (ReelSEO.com)
Periscope, Facebook Live, and Youtube Mobile represent the biggest names in the live streaming app category these days. This article will discuss what features video marketers need to know about these platforms.
Why Creating a Personal Online Experience for Your Visitors Is Critical [Infographic] (MarketingProfs.com)
Marketers are increasingly turning to Web personalization to engage audiences on their websites. Are you? If not, view this infographic to learn more about why you should consider Web personalization for your brand.