Posts Tagged ‘Technology’

Monthly Link Round Up – 05-29-14

Thursday, May 29th, 2014

Meet Swarm: Foursquare’s ambitious plan to split its app in two (

In its attempt to take on Yelp, as well as to offer its users are more refined social experience, Foursquare splits its check-in app into two. Swarm will take over the old one-package app’s social aspect, while Foursquare for business discovery.

What Foursquare’s Swarm App Means for Businesses (

Compared to Yelp, Foursquare wasn’t a strong app to rely on for better business. Now that it’s designed simply for local search discovery, things may change for brands wanting optimal social media exposure.

Foursquare’s Swarm And The Rise Of The Invisible App (

Swarm’s creation wasn’t done simply to make Foursquare more brand-savvy. It’s Foursquare’s move in anticipating the fundamental shift in the way that users use apps.

Why Foursquare should be on everyone’s phone (

Check-ins are dead, and Foursquare knows it. That’s why checking in is now handled by Swarm, while Foursquare simply lets people know what’s going on around them.

A New Yorker’s Take On Swarm (

TechCrunch’s Jordan Crook took Foursquare’s new Swarm app for a test drive. He found that the simple focus on checking in and socializing made the app more usable compared to when it was combined with Fourquare’s location discovery features.

Weekly Link Round Up – 05-24-13

Friday, May 24th, 2013

After Hijackings, Twitter Adds Two-Step Security Feature (

Last Wednesday, Twitter introduced two-factor verification, a security and authentication feature that will make it harder for hackers to hijack user accounts, following months of high-profile hijackings on the popular social media website.

Top 10 Social Media Security Problems in 2013 (

Not only are social media platforms used for communicating, they’re also where individuals and brands create online identities and represent them through various activities online. Needless to say, it’s important that these platforms are dealt with in a way that ensures privacy and security for its users.

Keeping Your Corporate Social Media Accounts Secure (

News stories about high-profile Twitter accounts being hacked on a regular basis prompted the microblogging site to increase its security measures through two-factor verification. This article discusses the techniques that hackers use to hijack accounts, and protection measures that companies can enforce to ensure the safety and security of their accounts.

The Five-Step Guide to Better Social Media Security, Step 2: Centralize Social Media Channels (

As the second excerpt of a five-step guide, this article specifically looks at the importance of securing and centralizing social media channels while keeping employees active on social media accounts.

Home PCs are Safer Than Small Business Sites [INFOGRAPHIC] (

This handy infographic, released by a UK-based web hosting and domain name provider, compares the state of website security to that of personal computer security and found that site security “simply isn’t taken as seriously as the measures small businesses take for their home computers.”

Four important things to remember when using QR codes in your campaigns

Monday, July 30th, 2012

Image by EEPaul

QR codes are practically everywhere these days. They come emblazoned on Web sites, printed on storefronts, bus stop seats, subway posters, business cards, cupcakes toppers, and even spray painted on sidewalks. They’ve helped people and companies direct their targeted audience to Websites, deliver messages, provide contact details, and even carry out their social media marketing campaigns.


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Weekly Link Round Up – 09-16-11

Friday, September 16th, 2011

Amazon Wants a Piece of the Social Media and Social Games Pie (

While the Forrester Survey revealed that 84% of companies had no plans to use online social games for their marketing strategies, Amazon has started a new Social Games Group to take on Zynga. With this new development, perhaps more companies may begin to consider integrating games into their strategy.

Best Buy’s Dive Into CityVille: What We Can Learn (

The effect of social gaming on marketing efforts isn’t only limited to how to get people to play the game. In the case of Best Buy, teaming up with Zynga’s CityVille creates better brand awareness by allowing players to interact with the brand in the game. In turn, Zynga also finds a marketing opportunity on Best Buy’s fan gate.

Nintendos and Don’ts: Nintendo Finally Socializes (

Among gaming consoles, Nintendo has a habit of resisting inevitable innovations. This includes resisting the pull of social media which the Xbox and Playstation have readily embraced. Although Nintendo has now given into the need to establish a social media presence, there is still much that the company needs to learn.

Social Media Scores a Touchdown with the NFL (

Going social isn’t only for online games. When it comes to keeping fans informed and interested even when it isn’t game day, the NFL turns to social media. Today, fans can follow specific players or teams and even commentators to keep the sports conversation going.

Farmville For Real Farming: Grow The Planet Launches Social Network To Teach You To Grow Your Own Food (

With organic food and personal vegetable gardens on the rise, start-up company Grow the Planet takes advantage of the booming gardening market by making a Farmville for the real world. As a social network for hobby farmers, Grow the Planet aims to aggregate information and tips, and offer a venue for these farmers to trade advice or even their own produce.

Weekly Link Round Up – 08-19-11

Friday, August 19th, 2011

Should your business prioritize mobile? (

According to the latest statistics from Google Insights, mobile search has grown by 400% in the past year and 85% of mobile devices will be web-enabled by 2012. With that alone in mind, prioritizing mobile marketing becomes a must for any company.

5 Simple Steps to Getting Started With Mobile Marketing (

Going from internet marketing to optimizing your strategy for mobile might sound daunting. The good news is that getting started with mobile marketing isn’t all too hard. Once you get the hang of it, you’ll find that it’s a great way of opening up new revenue streams for your business.

Latinos Go Mobile, so Go Mobile to Reach Latinos (

To market to the Latino audience who are more likely than the overall population to have mobile phones with Internet access, companies need to be aware that their audience are doing more than emailing, surfing and texting. The same principles can be applied to mobile marketing in general.

Mobile Users Eager to Offer Their Location in Exchange for Better Content & Deals (

One of mobile marketing’s perks to users is that they’re able to get better content and deals in exchange for their location. According to location-based media company JiWire, highly mobile users are looking to use their devices more for their shopping needs, especially for this holiday season.

Writing for Mobile Blog Readers (

It’s one thing to prepare your blog for your mobile audience, but have you thought about how to write for them? With mobile users making up between 5% (global) and 8.2% (US) of overall traffic, it might be worth it to adjust your writing style to suit your on-the-go audience.

Rio flies high on social media atmosphere

Friday, March 25th, 2011

What’s awesome about social media as a platform for brand marketing is its roomy legroom for creative ideas and its openness to adapt to changes across the board. This is an obvious far cry from traditional marketing’s logistical limitations. When done properly, social media marketing strategies can be very effective, allowing brands to target and achieve multiple goals for the good of the campaign, the brand and their products and services.


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Weekly Link Round Up – 01-28-11

Friday, January 28th, 2011

Social-Traditional Combo: Tips to Maximize Lead Gen Efforts (

Social media marketing is a group effort. It’s not just the responsibility of your community manager or resident Twitter/Facebook updater. At the same time, it should go hand-in-hand with any traditional marketing efforts you are currently carrying out.

Social Media to the Rescue: Getting Your Brand back on Track when a Crisis Breaks (

One moment, you’re happily tweeting away, and the next moment, you’re being bombarded with flames and complaints. Do not despair, you can get through this. In this blog post, you will find eight ways to gracefully handle a social media crisis.

How Soon Does Blogging Deliver Results (

They may be older than social media platforms but blogs are now an integral component of social media marketing’s arsenal. Like Twitter and Facebook, however, it takes time to build up a blog into a formidable consumer influence. Many clients believe success can be measured by the number of visitors a blog gets per day. This does not always translate into a successful business.

How to Best Utilize the New Foursquare for Business (

If you want to take your social media marketing efforts to the next level, try adding a geo-targeted element. Foursquare can be utilized to build an even stronger presence among your target customers. Here are a few tips on using Foursquare for business.

Social Media In Your Shoes – RFID Technology (

Street shoe brand WeSC introduces an introduces an interesting new kind of experiential marketing. Dubbed ‘Karmatech,’ this piece of technology lets customers update their social media sites using their shoes. Unlike Nike+, which is another shoe-based social media technology, Karmatech offers more variation and personalization.


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