Technology | Social Media Marketing

Posts Tagged ‘Technology’

Four important things to remember when using QR codes in your campaigns

Monday, July 30th, 2012

Image by EEPaul

QR codes are practically everywhere these days. They come emblazoned on Web sites, printed on storefronts, bus stop seats, subway posters, business cards, cupcakes toppers, and even spray painted on sidewalks. They’ve helped people and companies direct their targeted audience to Websites, deliver messages, provide contact details, and even carry out their social media marketing campaigns.

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Tags: Mobile Tech, QR Codes, social media marketing, Social Media Marketing tips, Social Media Marketing Tools, Technology
Posted in Marketing, Social Media, Strategy, Technology | No Comments »

Weekly Link Round Up – 09-16-11

Friday, September 16th, 2011

Amazon Wants a Piece of the Social Media and Social Games Pie (SocialMediaToday.com)

While the Forrester Survey revealed that 84% of companies had no plans to use online social games for their marketing strategies, Amazon has started a new Social Games Group to take on Zynga. With this new development, perhaps more companies may begin to consider integrating games into their strategy.

Best Buy’s Dive Into CityVille: What We Can Learn (SocialTimes.com)

The effect of social gaming on marketing efforts isn’t only limited to how to get people to play the game. In the case of Best Buy, teaming up with Zynga’s CityVille creates better brand awareness by allowing players to interact with the brand in the game. In turn, Zynga also finds a marketing opportunity on Best Buy’s fan gate.

Nintendos and Don’ts: Nintendo Finally Socializes (IgniteSocialMedia.com)

Among gaming consoles, Nintendo has a habit of resisting inevitable innovations. This includes resisting the pull of social media which the Xbox and Playstation have readily embraced. Although Nintendo has now given into the need to establish a social media presence, there is still much that the company needs to learn.

Social Media Scores a Touchdown with the NFL (DigitalOperative.com)

Going social isn’t only for online games. When it comes to keeping fans informed and interested even when it isn’t game day, the NFL turns to social media. Today, fans can follow specific players or teams and even commentators to keep the sports conversation going.

Farmville For Real Farming: Grow The Planet Launches Social Network To Teach You To Grow Your Own Food (TechCrunch.com)

With organic food and personal vegetable gardens on the rise, start-up company Grow the Planet takes advantage of the booming gardening market by making a Farmville for the real world. As a social network for hobby farmers, Grow the Planet aims to aggregate information and tips, and offer a venue for these farmers to trade advice or even their own produce.

Tags: community, companies, Facebook, Social Media, social media marketing, social media tools, Strategy, Technology
Posted in Social Media, Strategy | No Comments »

Weekly Link Round Up – 08-19-11

Friday, August 19th, 2011

Should your business prioritize mobile? (CaptureTheConversation.com)

According to the latest statistics from Google Insights, mobile search has grown by 400% in the past year and 85% of mobile devices will be web-enabled by 2012. With that alone in mind, prioritizing mobile marketing becomes a must for any company.

5 Simple Steps to Getting Started With Mobile Marketing (SocialMediaExaminer.com)

Going from internet marketing to optimizing your strategy for mobile might sound daunting. The good news is that getting started with mobile marketing isn’t all too hard. Once you get the hang of it, you’ll find that it’s a great way of opening up new revenue streams for your business.

Latinos Go Mobile, so Go Mobile to Reach Latinos (MPDailyFix.com)

To market to the Latino audience who are more likely than the overall population to have mobile phones with Internet access, companies need to be aware that their audience are doing more than emailing, surfing and texting. The same principles can be applied to mobile marketing in general.

Mobile Users Eager to Offer Their Location in Exchange for Better Content & Deals (TechCrunch.com)

One of mobile marketing’s perks to users is that they’re able to get better content and deals in exchange for their location. According to location-based media company JiWire, highly mobile users are looking to use their devices more for their shopping needs, especially for this holiday season.

Writing for Mobile Blog Readers (ProBlogger.net)

It’s one thing to prepare your blog for your mobile audience, but have you thought about how to write for them? With mobile users making up between 5% (global) and 8.2% (US) of overall traffic, it might be worth it to adjust your writing style to suit your on-the-go audience.

Tags: Business, content creation, iPhone, Marketing, Social Media, social media marketing, Strategy, Technology
Posted in iPhone Apps, Marketing, Social Media, Strategy | No Comments »

Rio flies high on social media atmosphere

Friday, March 25th, 2011

What’s awesome about social media as a platform for brand marketing is its roomy legroom for creative ideas and its openness to adapt to changes across the board. This is an obvious far cry from traditional marketing’s logistical limitations. When done properly, social media marketing strategies can be very effective, allowing brands to target and achieve multiple goals for the good of the campaign, the brand and their products and services.

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Tags: Animated Film, Augmented Reality, Cereal, Cinema, Games, Mobile Apps, Movie, Nestle, online marketing, Rio, social media marketing, Technology
Posted in iPhone Apps, Marketing, Social Media, Strategy, Technology | 1 Comment »

Weekly Link Round Up – 01-28-11

Friday, January 28th, 2011

Social-Traditional Combo: Tips to Maximize Lead Gen Efforts (VisibleTechnologies.com)

Social media marketing is a group effort. It’s not just the responsibility of your community manager or resident Twitter/Facebook updater. At the same time, it should go hand-in-hand with any traditional marketing efforts you are currently carrying out.

Social Media to the Rescue: Getting Your Brand back on Track when a Crisis Breaks (SmartBlogs.com)

One moment, you’re happily tweeting away, and the next moment, you’re being bombarded with flames and complaints. Do not despair, you can get through this. In this blog post, you will find eight ways to gracefully handle a social media crisis.

How Soon Does Blogging Deliver Results (TheWayOfTheWeb.net)

They may be older than social media platforms but blogs are now an integral component of social media marketing’s arsenal. Like Twitter and Facebook, however, it takes time to build up a blog into a formidable consumer influence. Many clients believe success can be measured by the number of visitors a blog gets per day. This does not always translate into a successful business.

How to Best Utilize the New Foursquare for Business (Inc.com)

If you want to take your social media marketing efforts to the next level, try adding a geo-targeted element. Foursquare can be utilized to build an even stronger presence among your target customers. Here are a few tips on using Foursquare for business.

Social Media In Your Shoes – RFID Technology (SimplyZesty.com)

Street shoe brand WeSC introduces an introduces an interesting new kind of experiential marketing. Dubbed ‘Karmatech,’ this piece of technology lets customers update their social media sites using their shoes. Unlike Nike+, which is another shoe-based social media technology, Karmatech offers more variation and personalization.

Tags: Blogging, foursquare, Marketing, online marketing, Social Media, social media marketing, social media tools, Strategy, Technology
Posted in Marketing, Social Media, Strategy, Technology, Weekly Link Round Up | 2 Comments »

Weekly Link Round Up – 01-14-11

Friday, January 14th, 2011

Five Ways to Adapt Your Social Media Marketing Plan (SocialFish.org)

If there is one thing we’ve all learned from dealing with the Internet, it’s that change is the only constant. When working with social media, you will have to be highly adaptive and receptive of the latest news and updates. This blog post offers tips on how to be exactly that.

8 Ways to Use Social Share Buttons on Your Blog (SocialMediaExaminer.com)

Putting share buttons on your blog not only increases your reader activity, they can also help bring your content to a wider audience. Retweet buttons encourage readers to share a post they like with their own followers. Facebook share and Facebook like buttons are two very different things and you may want to choose one over the other, depending on how you want your content disseminated. There are also share buttons for multiple social media sites.

6 Tips for Bringing Personality to Your Facebook Business Page (SocialMediaToday.com)

One of the biggest mistakes businesses make when they run a Facebook page is that they focus too much on themselves. Endlessly promoting your products will more likely make you lose friends than gain them. Fully utilize the social media platform by injecting some personality into your page and engaging with your followers.

6 Critically Undervalued Social Media Success Metrics (ConvinceAndConvert.com)

When it comes to measuring social media success, it’s not enough to simply count how many “likes” you’ve had on Facebook or the number of followers you gain everyday. The challenge isn’t measurability; it’s knowing which measures are meaningful.

Top 20 Social Media Monitoring Vendors for Business (SocialMedia.biz)

As business builds a stronger presence on the Web, brand monitoring becomes more closely tied with social media measurement. Here is a list of social media monitoring applications, with comparative descriptions of their strengths, clients and pricing.

Tags: Business, Marketing, Social Media, social media tools, Strategy, Technology
Posted in Marketing, Social Media, Strategy, Technology, Weekly Link Round Up | 2 Comments »

Exploring new tech for your online marketing campaigns

Friday, January 14th, 2011

Image by Ribosomis

Much like the past year, 2011 is already beginning to shape up to be a productive year for social media. If you’re much of a Web drifters like the rest of the Internet-guzzling planet, you’ll see new trends presently riding the Internet’s socially-driven ecosystem—some carried over from the tail end of 2010, while others are just starting to pick up pace. And we’ve only barely bisected January at this point.

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Tags: HTML5, Mobile Computing, online marketing, Social Gaming, social media marketing, Technology
Posted in Marketing, Social Media, Strategy, Technology | 3 Comments »