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Posts Tagged ‘Technology’

Monthly Link Roundup – 07-29-16

Friday, July 29th, 2016

Facebook Messenger Platform Gets Updated: Here’s What You Need To Know (MarketingLand.com)

Facebook is attracting brands and businesses across the globe, thanks to over 11,000 bots and more than 23,000 developers showing interest for Wit.ai’s bot engine. But this is only the beginning. Due to ongoing feedback from these developers, the social network has launched an update to its Messenger Platform, as well as a new blog for platform developers.

How Marketers Can Use New Tech To Deliver Meaningful Brand Experiences (EConsultancy.com)

According to the Future of Experience report by Adobe, instead of concentrating on the traditional path to purchase, brands need to consider the customer’s experience as a whole. Nikki Gilliland shares five ways on how brands can create more meaningful experiences for their customers.

Which Channels Do Customers Trust for Branded Content? (Blog.Kissmetrics.com)

With branded content, you’re essentially borrowing the customer’s time and thanking them by making them feel something – laughter, insight, or amazement. Which channels does your brand use to increase trust, brand recognition, and awareness among your target audience?

Periscope, Facebook Live, and YouTube Mobile Live Streaming, Oh My! (ReelSEO.com)

Periscope, Facebook Live, and Youtube Mobile represent the biggest names in the live streaming app category these days. This article will discuss what features video marketers need to know about these platforms.

Why Creating a Personal Online Experience for Your Visitors Is Critical [Infographic] (MarketingProfs.com)

Marketers are increasingly turning to Web personalization to engage audiences on their websites. Are you? If not, view this infographic to learn more about why you should consider Web personalization for your brand.

Social Messaging and the Inevitable Rise of the Bots

Tuesday, April 5th, 2016

Image by quinn.anya

 

SXSW 2016 hailed social messaging apps as one of the industry’s next big marketing trends, but it’s likely they will evolve beyond being just another ad platform. In Asia, platforms like WeChat, Viber, and LINE have already shown how messaging apps can be effective channels for commerce, and all indicators point to the fact that the same could happen here in North America.

 

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Monthly Link Round Up – 09-26-14

Friday, September 26th, 2014

Facebook announces Facebook Media — a hub for media outlets and others (InsideFacebook.com)

Facebook has recently launched Facebook Media as a resource for public figures, organizations, and media outlets to enable them to use the social network more effectively. With this new feature, users will be able to engage their fans, drive referrals, and integrate Facebook with television coverage.

Codenamed “Moments”, Facebook Has Built An App For Super-Private Sharing (TechCrunch.com)

To make private sharing faster and simpler for users, Facebook is said to be currently polishing a new app, codenamed “Moments.” With the app, users will be able to easily share content with their closest friends and family without having to go through complicated lists and privacy settings.

Facebook discusses new location-privacy settings in Apple’s iOS 8 (Q&A) (CNet.com)

Facebook clarifies in a Q&A session that its updated app on the new iOS 8 will automatically modify privacy settings to share location only if the user has always allowed the social network to access the mobile device’s location. This supports Facebook’s Nearby Friends feature, which wouldn’t work if the strict privacy settings of the new iOS had been followed.

Scottish Independence: The Social Media Battle [Infographic] (Forbes.com)

In weeks before the referendum vote for Scotland independence, social media became the primary platform for the Yes/No campaign, generating up to 10 million interactions in Facebook alone from August 1 to September 8, with the Yes campaign in the lead of the discussion.

Facebook just changed its News Feed yet again. Here’s how it could affect you. (WashingtonPost.com)
To show users fewer old posts on their News Feed, Facebook is once again changing its algorithm in favor of newer posts and trending stories. The social network explains that posts that are a day or two old may no longer be relevant, and the upcoming changes will allow users to see updates that are more important in the moment.

Monthly Link Round Up – 05-29-14

Thursday, May 29th, 2014

Meet Swarm: Foursquare’s ambitious plan to split its app in two (TheVerge.com)

In its attempt to take on Yelp, as well as to offer its users are more refined social experience, Foursquare splits its check-in app into two. Swarm will take over the old one-package app’s social aspect, while Foursquare for business discovery.

What Foursquare’s Swarm App Means for Businesses (Clickz.com)

Compared to Yelp, Foursquare wasn’t a strong app to rely on for better business. Now that it’s designed simply for local search discovery, things may change for brands wanting optimal social media exposure.

Foursquare’s Swarm And The Rise Of The Invisible App (TechCrunch.com)

Swarm’s creation wasn’t done simply to make Foursquare more brand-savvy. It’s Foursquare’s move in anticipating the fundamental shift in the way that users use apps.

Why Foursquare should be on everyone’s phone (TheGuardian.com)

Check-ins are dead, and Foursquare knows it. That’s why checking in is now handled by Swarm, while Foursquare simply lets people know what’s going on around them.

A New Yorker’s Take On Swarm (TechCrunch.com)

TechCrunch’s Jordan Crook took Foursquare’s new Swarm app for a test drive. He found that the simple focus on checking in and socializing made the app more usable compared to when it was combined with Fourquare’s location discovery features.

Weekly Link Round Up – 05-24-13

Friday, May 24th, 2013

After Hijackings, Twitter Adds Two-Step Security Feature (Bits.Blogs.NYTimes.com)

Last Wednesday, Twitter introduced two-factor verification, a security and authentication feature that will make it harder for hackers to hijack user accounts, following months of high-profile hijackings on the popular social media website.

Top 10 Social Media Security Problems in 2013 (SocialMediaRevolver.com)

Not only are social media platforms used for communicating, they’re also where individuals and brands create online identities and represent them through various activities online. Needless to say, it’s important that these platforms are dealt with in a way that ensures privacy and security for its users.

Keeping Your Corporate Social Media Accounts Secure (TechRepublic.com)

News stories about high-profile Twitter accounts being hacked on a regular basis prompted the microblogging site to increase its security measures through two-factor verification. This article discusses the techniques that hackers use to hijack accounts, and protection measures that companies can enforce to ensure the safety and security of their accounts.

The Five-Step Guide to Better Social Media Security, Step 2: Centralize Social Media Channels (Business2Community.com)

As the second excerpt of a five-step guide, this article specifically looks at the importance of securing and centralizing social media channels while keeping employees active on social media accounts.

Home PCs are Safer Than Small Business Sites [INFOGRAPHIC] (WebsiteMagazine.com)

This handy infographic, released by a UK-based web hosting and domain name provider, compares the state of website security to that of personal computer security and found that site security “simply isn’t taken as seriously as the measures small businesses take for their home computers.”

Four important things to remember when using QR codes in your campaigns

Monday, July 30th, 2012

Image by EEPaul

QR codes are practically everywhere these days. They come emblazoned on Web sites, printed on storefronts, bus stop seats, subway posters, business cards, cupcakes toppers, and even spray painted on sidewalks. They’ve helped people and companies direct their targeted audience to Websites, deliver messages, provide contact details, and even carry out their social media marketing campaigns.

 

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Weekly Link Round Up – 09-16-11

Friday, September 16th, 2011

Amazon Wants a Piece of the Social Media and Social Games Pie (SocialMediaToday.com)

While the Forrester Survey revealed that 84% of companies had no plans to use online social games for their marketing strategies, Amazon has started a new Social Games Group to take on Zynga. With this new development, perhaps more companies may begin to consider integrating games into their strategy.

Best Buy’s Dive Into CityVille: What We Can Learn (SocialTimes.com)

The effect of social gaming on marketing efforts isn’t only limited to how to get people to play the game. In the case of Best Buy, teaming up with Zynga’s CityVille creates better brand awareness by allowing players to interact with the brand in the game. In turn, Zynga also finds a marketing opportunity on Best Buy’s fan gate.

Nintendos and Don’ts: Nintendo Finally Socializes (IgniteSocialMedia.com)

Among gaming consoles, Nintendo has a habit of resisting inevitable innovations. This includes resisting the pull of social media which the Xbox and Playstation have readily embraced. Although Nintendo has now given into the need to establish a social media presence, there is still much that the company needs to learn.

Social Media Scores a Touchdown with the NFL (DigitalOperative.com)

Going social isn’t only for online games. When it comes to keeping fans informed and interested even when it isn’t game day, the NFL turns to social media. Today, fans can follow specific players or teams and even commentators to keep the sports conversation going.

Farmville For Real Farming: Grow The Planet Launches Social Network To Teach You To Grow Your Own Food (TechCrunch.com)

With organic food and personal vegetable gardens on the rise, start-up company Grow the Planet takes advantage of the booming gardening market by making a Farmville for the real world. As a social network for hobby farmers, Grow the Planet aims to aggregate information and tips, and offer a venue for these farmers to trade advice or even their own produce.

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