Technology | Social Media Marketing

Posts Tagged ‘Technology’

Weekly Link Roundup (12-31-10)

Friday, December 31st, 2010

New Year’s Eve Plans? Apps for Cocktails, Music, Midnight Kisses and Party Reveling (TheNextWeb.com)

It’s New Year’s Eve! Are you ready to say goodbye to 2010 with a bang? If you still haven’t quite got everything solidly planned out, don’t worry! There are apps that can do it for you. From making the perfect cocktails to nabbing that midnight kiss, we found a list that can help make New Year’s Eve fun and memorable.

Facebook vs. Twitter, A Breakdown of 2010 Social Demographics (LaughingSquid.com)

Infographics are one trend we won’t see dying out soon. With the Internet churning out so much information every day, it is becoming increasingly harder for users to stick to one tab or window long enough to absorb everything that’s shown in it. Images catch our attention, and we’re all the more knowledgeable because of it. Who would’ve thought demographics could look so interesting?

2011 Predictions: Sarah Perez (ReadWriteWeb.com)

ReadWriteWeb has a tradition of posting its predictions on the state of the Internet in the coming year. While some of them turn out to be big misses, a good number of them are actually spot on. Now, they’re saying social media is going to be bigger than ever in 2011. Wait, that’s not a prediction; that’s a fact.

4 Social Media Marketing Predictions for 2011 (Mashable.com)

Things seem to be looking good for social media marketing in 2011. True, it seems to be growing more complex, but it is also growing into a more exact, measurable process. We can thank all the enterprises who have chosen not to shy away from new technological approach and contributed to its improvement.

Digital influence: 2011 as a Full Step towards Brand Storytelling (CitizenL.com)

If you think harnessing the power of online conversations is a concept that started just a year or two ago, think again. Engagement has been around for as far back as 2006 (For proof, just look at the Times “Person of the Year” for that year). What has happened is a rapid evolution, fueled by a string of amazing online innovations. Next year, we may be seeing a refinement of online marketing approaches.

Tags: applications, Marketing, Social Media, social media marketing, Technology
Posted in Marketing, Social Media, Technology, Weekly Link Round Up | 2 Comments »

Weekly Link Roundup (12-03-10)

Friday, December 3rd, 2010

4 Key Findings from the Fortune 500 Social Media Report (BazaarVoice.com)

We always say Social Media is a great tool for growing small businesses. According to this report by Bazaar Voice, however, it seems it is the big companies that are more likely to incorporate blogs and Twitter into their marketing strategies. You will find more interesting tidbits about the social media behavior of the Fortune 500 companies in this blog post.

The Evolution of Marketing in a Digital Age (Penn-Olson.com)

Today’s marketers and brand managers are constantly pressured to keep up with our rapidly evolving technology as it is one of the most viable ways to reach their consumers. Embracing social media entails not just the incorporation of new technology, but also of new ways of thinking. Brands can come down from their ivory towers and actually listen to what their consumers have to say.

New Twitter Search Tool Gives Marketers Insight into User Communities (Mashable.com)

ReSearch.ly is a social search tool designed to help brand managers and marketers pinpoint exactly who on Twitter they need to take notice of. It allows users to search tweets around specified keywords, filtering their stream to show only posts they find relevant, segregated into positive and negative segments. It can be very helpful in gaining consumer insights, and can even speed up customer responses.

When It Comes to Facebook, Relevance May Be Redefined (AdAge.com)

On social media, conversational language is, like, king. If you want to get noticed by your followers, lighten up. You don’t have to keep selling yourself on Facebook and Twitter. When it comes to social networks, most people don’t want to talk about your brand; they just want to talk. Relevance is redefined when dealing with social media.

What Separates Social-Media Veterans from Rookies? (SmartBlogs.com)

When people get older, they tend to close themselves off to those around them, seeking solace in the company of those they are most familiar with. It seems it is the exact opposite for companies working with social media. A recent report from Smart Brief shows that veteran social media practitioners tend to engage more with their followers, as opposed to companies that have just started working with social media.

Tags: Business, Marketing, online marketing, Social Media, social media marketing, social networks, Strategy, Technology, Twitter
Posted in Marketing, Social Media, Strategy, Weekly Link Round Up | 2 Comments »

Weekly Link Roundup (11-19-10)

Friday, November 19th, 2010

Twitterati: 5 Traits of Successful Business Accounts on Twitter (BusinessNewsDaily.com)

More and more companies are utilizing Twitter to create buzz and leverage their business. This blog post draws insight from the success of a number of brands and provides tips on how businesses just starting to build their social media presence can do the same.

How To: Attract Your Perfect Client Online (PassiveCashMentors.com)

Real estate broker Naomi Tower thought she knew everything about the industry she was working in until she discovered she can gain more potential clients through social media. Here, she provides advice on how to attract clients from Facebook.

How Social Media Can Make Online Shopping Less Lonely (Mashable.com)

Convenient though it may be, many consumers still find themselves lonely after shopping online alone. Perhaps this is because shopping used to be a highly social activity. Several social networks are aiming to bring that aspect back and make online shopping a fun experience.

Twitter to Sell 50% of All Tweets for $360k/Year Through Gnip (ReadWriteWeb.com)

It seems Twitter is becoming more and more aware of just how valuable the data it has is for various entities. recently announced a new partnership with Gnip. The social data streaming service will be selling 50% of all the messages posted to the social media site for $360,000 per year, or 5% of all messages for $60,000 per year.

Yahoo! Unveils Plans for New Social and Local Service at Web 2.0 Summit (SocialMediaPortal.com)

Web titan Yahoo! is officially joining the social media craze. Recently, it announced plans to launch new product and content offerings that center on social media and localization. While some see it as a step forward or a way to keep up with the times, other see it as an act of rebuttal against the younger web leaders.

Tags: online marketing, Social Media, social media marketing, social networks, Strategy, Technology
Posted in Marketing, Social Media, Strategy, Technology, Weekly Link Round Up | 2 Comments »

Weekly Link Roundup (11-05-10)

Friday, November 5th, 2010

Twitter Promoted Tweets Come To Google (SearchEngineLand.com)

For the first time ever, Google now allows its premier search engine to carry ads from someone else’ social network. Twitter’s new Promoted Tweets are now integrated into Google Realtime Search. It should be noted that the tweets won’t appear in regular Google search results. Still, this new development brings us closer to a more systematic way of realtime searching.

State of the App Industry 2010 (Report) (ReadWriteWeb.com)

The app industry is thriving and it looks like it will continue to expand in the coming year. This is according to the latest report from mobile advertising firm, Millenial Media. The iPhone remains the most popular platform for mobile developers; however Android, iPad and Windows Mobile have seen big increases over the last year.

How to Manage a Company Blog (DontDrinkTheKoolaidBlog.com)

When a company decides to start its own blog, it’s not enough to simply write a lot of posts. To ensure the quality of the blog content and its visibility among its target readers, several strategic steps must be taken.

Why Visuals Are So Important (JMorganMarketing.com)

Why do all our blog posts come with an image at the top? Visuals matter. They catch the visitors’ attention, make them curious, and entice them to continue reading. Following the trend of infographics, visuals make it easier for readers to understand processes.

How Ford Gets More Sales With Social Media (SocialMediaExaminer.com)

Scott Monty, the head of social media at Ford Motor Company, explains how social media helps boost its sales through an interview with the blog author. A video of the interview can be found on this blog post, full of business insights for social media.

Tags: Business, Marketing, Social Media, Strategy, Technology
Posted in Marketing, Social Media, Strategy, Technology, Weekly Link Round Up | No Comments »

Weekly Link Roundup (10-22-10)

Friday, October 22nd, 2010

Sharing Is The Cornerstone Of Social Media Success (SocialMediaExplorer.com)

Jason Falls may have phrased it rather inelegantly but he drives a strong point. The key to successful social media mobilization is in sharing the good stuff. No matter how many followers you get, if you are not able to engage with them, if none of your tweets and messages captures their interest, then your accounts would not be fully serving their purpose.

How to Measure Blog Conversation (SocialMouths.com)

The goal of blogging – at least in a marketing sense – is to eventually turn the readers into brand advocates. By learning how to measure blog conversations, we can improve the way we create content for the readers. Francisco Rosales provides a simple step-by-step process for measuring blog conversation.

How to Turn Your WordPress Blog Into a Social Network (SocialMediaExaminer.com)

From the creators of WordPress comes BuddyPress, a tool that allows users to create their very own social network. Not all enterprises need access to millions of people. BuddyPress is a great solution for groups that want to set up their own social network to concentrate interactions around a shared cause.

Community Managers: What Is Better A Positive Endorsement Or A Detailed Complaint? (JiveFromTheHive.com)

Community managers should not be afraid of receiving complaints. In truth, negative feedback may do more help than positive feedback in improving a business.

Starbucks Launches Digital Network, Exclusive Content with Your Free WiFi (and Oh Yeah, Coffee) (ReadWriteWeb.com)

Starbucks now has its own digital network. Powered by the free Starbucks WiFi, the network is mobile web-friendly and offers exclusive content to in-store customers. This moves brings engagement to a whole new level. We would love to see where this strategy is going to lead to.

Tags: Blogging, community, Marketing, online marketing, Social Media, social media marketing, social media tools, social network, social networking, social networks, Strategy, Technology
Posted in Marketing, Social Media, Strategy, Technology, Weekly Link Round Up | No Comments »

Keep ahead of the competition

Friday, October 15th, 2010

Image by Rennett Stowe

Despite the average company’s fear of it, competition has proven to be a very healthy aspect for any business. While monopoly does sound awesome in theory, it’s the existence of rivaling brands in the same niche that helps the industry flourish. And it offers many benefits for both the competing parties and for the consumers including better selections of products and services, lowered prices, significant progresses in technologies and partnerships between brands.

Read the rest of this entry »

Tags: Competition, Engagements, reputation management, social media marketing, Strategy, Technology
Posted in Marketing, Social Media, Strategy | 2 Comments »

Weekly Link Roundup (10-01-10)

Friday, October 1st, 2010

Why Advertising and Social Media Need Each Other (SocialMediaToday.com)

Good advertising tells a story, elicits reactions and is encourages conversations among viewers. Social media reinforces these behaviors, providing a platform for consumers to interact with the brand and with each other. Far from overthrowing it, we’re seeing a powerful partnership that may change the way we do marketing. We’ve already had a glimpse of it with Old Spice.

Think Social Media Isn’t for B2B Segment? Think Again. (DrewsMarketingMinute.com)

Here again is another wake-up call for those who are still apprehensive about embracing social media. With a help of a very informative – and very entertaining – video, Drew McLellan shows that B2B can gain just as much from social media as B2C marketers.

How to Write Commercial Tweets and Posts (Gravity7.com)

Social media spreads sales messages differently from traditional marketing. Message distribution occurs not through media buys and placement but through the distribution facilitated by the consumers themselves. When writing commercial tweets and posts, the objective is to start a conversation, not to sell a product outright.

How Brands Can Make Their Own Customer Influencers (BazaarVoice.com)

Consumers tend to look for authentic recommendations from real people, not marketers, which is why companies are constantly on the lookout for influencers that could help grow their brand. Here we see that maybe we’re going about it backwards. Rather than looking for influencers and turning them into advocates of our brand, wouldn’t it be much easier to find advocates and turn them into influencers?

Andy’s Answers: How McDonald’s is Engaging Employees with a Social-Media Talent Contest (SmartBlogs.com)

With more than 1.5 million employees, McDonald’s seems to be in the ideal position to leverage its brand advocates. Its Amercan Idol-like contest for employees is not just for finding talent. It is a way of to find brand ambassadors who truly believe in its brand.

Tags: Advertising, Business, community, Marketing, online marketing, Social Media, Strategy, Technology
Posted in Marketing, Social Media, Strategy, Weekly Link Round Up | No Comments »