The Right Way | Social Media Marketing

Posts Tagged ‘the right way’

Another Facebook Phishing Scam On The Rise, McAffee Says

Tuesday, March 23rd, 2010

Image by Majiscup – Drink for Design

With the continuous popularity of social networking sites, the cycles of malicious activities are expected to remain persistent though evolving to keep up with the modifications the site’s layer of security go through. Another malware alert was recently raised by security firm McAffee through their Security Insights blog regarding malicious activities proliferating through Facebook via e-mails sent from what appears to be from the social network itself.

According to the blog post, the e-mail claims that Facebook has reset the user’s password and that they would have to click on an attachment to be able to retrieve their new password. The attachment in question is actually a password stealer which, upon launch, would install itself into the user’s computer. It targets Windows machines and can potentially access any login credentials utilized there, Facebook or otherwise.

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Tags: Facebook, Security, Social Media, social network, Technology, the right way, trust
Posted in Social Media, Technology | 1 Comment »

Twitter Previews @Anywhere

Monday, March 22nd, 2010

As you may know, this year’s South by Southwest Interactive Festival (SXSWi) opens this week in Austin, Texas and along with it comes its usual torrent of conferences, countless booths showcasing the latest proofs of concept technologies and of course, the legendary SXSW parties. And while Internet company CEOs and Web celebrities, students and people from the press hobbled around from one hallway to another in what is considered as the annual hub of the next hottest Web app, Twitter CEO Evan Williams sat casually as he previewed in his keynote the microblogging giant’s latest brainchild, @anywhere.

@anywhere is a new platform that allows for a deeper integration with other Web sites. This would allow users quick access to their Twitter profiles without actually leaving the current site their browsers are on. Moreover, it will let Web publishers and developers of partner sites to funnel in relevant tweets to their Web sites by simply inserting a few lines of javascript into the page’s code instead of wrestling with the complexities of personalizing the Twitter API (application program interface) to their needs.

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Tags: @anywhere, Social Media, SXSW, the right way, Twitter, Twitter Apps
Posted in Events, Marketing, Social Media, Strategy | No Comments »

Twitter Unveils Anti-Phishing URL Shortener

Friday, March 19th, 2010

Popular microblogging site Twitter has launched a new link screening service geared to combat phishing and other malicious activities against its users within its own social stream. The announcement, made by the director of Twitter’s Trust and Safety team Del Harvey on the official Twitter blog, stated that the new security feature will screen all links submitted to them.

“By routing all links submitted to Twitter through this new service, we can detect, intercept, and prevent the spread of bad links across all of Twitter.” Harvey said, adding that even if the malicious link is shared through other methods such as e-mail notifications, they would still be able to intercept it and keep the intended recipient safe.

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Tags: community, companies, Security, the right way, Twitter, twitter tools
Posted in Social Media, Strategy, Technology | No Comments »

Social Media 101: Kicking Off a Social Media Campaign

Friday, March 5th, 2010

Whether you’re utilizing social networking sites and microblogs to spread the word about your personal Web site (and maybe pass an occasional link to a meme or two) or you’re getting ready to jump into a full on social media marketing campaign, there will always be the right way of going about it.

Outside of the basic rules of human interaction that essentially tells you to “play nice,” here are a few pointers you can follow along to get you set up; so you can start building a respectable online presence and get that online marketing campaign rolling.

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Tags: Marketing, online marketing, recommendation, Social Media, social media tools, social network, social networking, Strategy, the right way
Posted in Marketing, Social Media, Strategy | No Comments »

4 things you need to know for your Twitter profile

Sunday, February 21st, 2010

4 things you need to know for your Twitter profile

Tweets will probably be the first thing to bring people to your twitter page, but when they arrive what do they see?

Branding is improtant for everything. How do people identify you or your organization? Will they recognize your logo, colors or motto? Expand

your brand awareness and your media kit- put it on Twitter.

Here are four things to look into before launching and tweeting on your Twitter profile.

1. Settings- there is one thing in here that needs to be left unchecked if you expect people to check your tweets out. You must not protect your

tweets. Unless you are tweeting for a few friends and family, this should really be left on the ‘public’ setting. If you want people to follow

you- let them see your tweets (content) by reading your feed.

2. Picture- If you are a company, non-profit or any organization that desires brand awareness, don’t post a picture of your pooch for your

Twitter picture. Instead, use your organization’s logo. If you are a professional- here are some profile picture tips:

- Don’t take the picture yourself. When people see your arm or can tell you used a mirror- it’s not cool- it just looks unprofessional.

- Picture background should be basic. If you have too much going on in the back, that small thimbnail will be distracting. Have your face be the center of attention. If you have a logo, make sure it fits. If it doesn’t then make a smaller one or take a portion of it that is recognizable.

3. Bio- You only get 160 characters, 20 more than typical Twitter style but still, this isn’t Facebook. Take a minute to evaluate what you want your current or potential audience to know about you. Think about the rule of three. Three professional aspects then add one fun fact.

4. Background- I’m not talking about your personal history. I’m talking about the prime real estate to the left of your feed. When people log onto your page. Here is where you can have sites listed, your digital elevator speech, a company logo, list of services and so much more.

You can get this on your Twitter page from a variety of services, one is Twitbacks.com- check out some options.

What are you doing to make your Twitter profile be an extention of you or your organization?

photo by mallix

Tweets will probably be the first thing to bring people to your twitter page, but when they arrive what do they see?

Branding is important for everything. How do people identify you or your organization? Will they recognize your logo, colors or motto? Expand your brand awareness and your media kit- put it on Twitter.

Here are four things to look into before launching and tweeting on your Twitter profile.

Read the rest of this entry »

Tags: Business, community, networking, online marketing, relationships, Social Media, Strategy, the right way, Twitter
Posted in Marketing, Technology | 2 Comments »

Posts Tagged ‘the right way’

Another Facebook Phishing Scam On The Rise, McAffee Says

Twitter Previews @Anywhere

Twitter Unveils Anti-Phishing URL Shortener

Social Media 101: Kicking Off a Social Media Campaign

Selling the Medium to Sell the Idea: How to Pitch an Idea in an Age of Rapid Tech Growth

Social Media Strategy Component for Success: Transparency

4 things you need to know for your Twitter profile