We’ve often talked about the importance of taking the time to get to know your demographic. The concept itself is not new; it’s pretty much an old marketing fundamental shuffled over to the social media arena. It’s the crucial backbone that enables marketers to correctly develop their brand’s identity, properly position their products and services, guide how they engage with their followers, and even steer all the campaigns that will be developed.

North Carolina-based social media startup Schmap‘s latest tool expressly for Twitter demographic analysis, Know Your Twitter Followers offers a simple way for getting a breakdown of your Twitter followers.

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