Posts Tagged ‘transparency’

Transparency: It’s Where the Money’s At

Friday, March 19th, 2010

photo by assbach

Social Media. Yeah, we talk about it a ton here (that’s what you get with a site called Social Media Marketing, right?) It’s the latest trend, the newest fad, and it’s extremely buzz-worthy. Next week I’ll be speaking at a large retail conference – the topic? Marketing to Millennials. We’ll be sitting around a table chatting about how big companies out there should be selling there stuff to folks my age – the twenty-somethings of the world who, by the way, have completely different buying habits than you’re used to.

And the one thing I’m going to preach – the one thing I’m going to hammer in more than anything else? Transparency.


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Social Media Strategy Component for Success: Transparency

Wednesday, February 24th, 2010

Photo by Tobi_2008

A social media marketing strategy is only as successful as its foundation. The foundation must be built upon solid goals and values and follow an overall commitment to the initiative. The goals can be determined based on the company business goals and the values must be part of the core. When it comes to social media, there are values that exist that will either make or break a social strategy.

The general commitment of a successful strategy is that a company and/or person must agree to be:

  • Honest
  • Relevant
  • Valuable
  • Committed
  • Transparent


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Do you (Twitter) Chat?

Saturday, December 19th, 2009

Young friendly female helpdesk operator

You don’t need me to tell you that Twitter and Social Media networks in general are a great way to meet new people, make friends in your area, find potential clients, and make connections.

Back in July I packed my things and left my home-town of Nashville, TN to embark on the next step in life’s journey which just so happened to be in the Windy City of Chicago, Illinois. This move had me facing several obstacles to overcome, the primary one being the struggle to find a job in a new city where I didn’t know anyone during a recession. Talk about a challenge.


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Breaking Down Common Barriers, Part 1

Tuesday, December 15th, 2009


When companies consider making the leap into social media, it often strikes fear in the hearts of those who will be leading the charge as much as those who in charge. It’s easy to cite any number of concerns and barriers to overcome, but the truth is, these common fears need not paralyze us in our efforts. Whether you’re working within your company to convince your team of the necessity of social media or trying to weigh the benefits and risks of jumping in, the following discussion of the most common barriers will help guide you towards success in social media.

How do I build and maintain a social media presence?

The most important thing to remember when joining a social network is that it is an ongoing commitment, but in turn you’ll have exponentially more opportunities to communicate with your consumer base and provide value to them. As you grow your online presence, you’ll find that that certain approaches work better than others, so you’ll need to revisit your social media plan regularly. This doesn’t mean that your campaign isn’t working; it means it is merely getting streamlined and becoming more effective. Social media works in real-time, so we must respond likewise.


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The Three Immutable Laws of the Social Web

Tuesday, December 15th, 2009

Social Network Users

Social media has transformed the entire landscape of the web—not only how people produce and consume information, but also how businesses must engage and take care of their customers. If you want to be truly successful with online marketing, there are some rules of the new media environment that you need to learn and follow. These are the new rules for business success online.

You Have to Be Genuine

You’ve gotta be real. You can’t be the pushy car salesman. You actually have to demonstrate that you care. A lot of traditional marketing is overly pushy and sales-oriented, and these days, consumers are getting more and more effective at blocking out advertising entirely. When you get an unsolicited marketing newsletter or a spam message in your email inbox, do you read it? Or do you trash it immediately? Same rule applies to your potential customers. They’re smart, and they don’t want to be pitched to. Consumers trust the recommendations of their peers, and they trust companies who go out of their way to demonstrate that they care and provide helpful, relevant advice in the right context.


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The Speed of Coming Clean Online

Friday, December 4th, 2009

Speed of online conversations

photo by Amable Odiable

I will always remember the younger years growing up and getting in trouble with my brother. We would skate around Ft. Lauderdale for hours without a care in the world, fully aware that our mom told us to stay in the neighborhood and to be home by dinnertime. Then as the chicken and baked potatoes were being placed on the table a phone call would come in from two little boys who were halfway across town and needed a ride home.


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