When companies consider making the leap into social media, it often strikes fear in the hearts of those who will be leading the charge as much as those who in charge. It’s easy to cite any number of concerns and barriers to overcome, but the truth is, these common fears need not paralyze us in our efforts. Whether you’re working within your company to convince your team of the necessity of social media or trying to weigh the benefits and risks of jumping in, the following discussion of the most common barriers will help guide you towards success in social media.

How do I build and maintain a social media presence?

The most important thing to remember when joining a social network is that it is an ongoing commitment, but in turn you’ll have exponentially more opportunities to communicate with your consumer base and provide value to them. As you grow your online presence, you’ll find that that certain approaches work better than others, so you’ll need to revisit your social media plan regularly. This doesn’t mean that your campaign isn’t working; it means it is merely getting streamlined and becoming more effective. Social media works in real-time, so we must respond likewise.

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