What Drives Participation in a Social Network? (Direct Marketing Observations)
Social media engagement is all about validating each other and our experiences and the content that we have created and…shared. Understand this and creating a successful social media-centric campaign may not require so many complexities.
Why It’s Time to Hit the Reset Button on Trust (AdAge)
Ostensibly, brands that engage in authentic conversations boost their trust factor. But if the end game of marketing is selling a product, doesn’t true authenticity have limits? Pete Blackshaw lists down a few ways to keep your brand in check as it engages through social media.
Language Translation and Social Media (Collective-Thoughts.com)
If you know how to harness the power of online marketing and social media, it is easy to promote your business worldwide, even with a tight budget. It is important, though, to make sure you’re targeting the right social media, especially when it comes to international campaigns.
85 Social Media Infographics for Ad Agency New Business (FuelingNewBusiness.com)
Our generation is crazy over infographics! They make things easy to understand and make for good eye candy. For ad agencies and marketing companies, it is a great way to connect with prospective clients for new business.
Is Location Where It’s At in Social Networking (Futurity.com)
Markerters can learn a lot from Foursquare. Such geo-targeting social networking applications teach us how knowing exactly where customers are and pitching offers or offering services based on the spots these customers frequent can reap a lot of rewards. And no, we don’t just mean badges.
