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Posts Tagged ‘Twitter’

Monthly Link Roundup – 09-29-17

Friday, September 29th, 2017

Twitter’s Testing an Expanded 280 Character Limit with Some Users (SocialMediaToday.com)

Early this year, Twitter CEO Jack Dorsey addressed questions about the possibility of extending the length of tweets. Now, Twitter is testing a change that will double its character limit for selected accounts, but it’s still not clear when the change will roll out to all users.

Facebook Spins Off ‘Messages’ As Standalone Ad Objective To Boost Messenger Bots (MarketingLand.com)

With an aim to make businesses be better informed of ways they can promote their Messenger accounts to their target markets, Facebook is making its options for businesses to buy ads more apparent. Advertisers using the company’s Ads Manager can now set “messages” as their campaign objective.

Small Businesses Can Now Schedule Videos from a Smartphone with the YouTube Studio App (SmallBizTrends.com)

The YouTube Creator Studio for mobile will soon be getting an upgrade and a new name. YouTube Studio is a tighter, more streamlined app with more features, including a ton of useful analytics, as well as the ability to schedule posts right from your smartphone.

Pinterest’s new Sections feature begins beta testing, public launch in ‘weeks’ (Techcrunch.com)

Speaking at TechCrunch Disrupt San Francisco, Pinterest CEO and co-founder Ben Silbermann announced the launch of a new feature inspired by the site’s power users. The new addition, dubbed Sections, will allow Pinterest users to divide their board into various sub-groups related to a board’s main topic.

INFOGRAPHIC: Customer Service Goes Social (MarketingProfs.com)

Customers can be very demanding—an infographic by Conversocial reveals that over half of all online shoppers expect real-time customer-care responses. But businesses must adapt, and that means finding ways to better manage customer requests and complaints on social media.

Monthly Link Roundup – 07-28-17

Friday, July 28th, 2017

For Brands, Twitter Is a Marathon, Not a Sprint (AdWeek.com)

Arguably, Twitter offers some of the best opportunities for brands, as users come to the platform to learn about what’s happening in the world, in real-time. It long ago stopped being a 140-character-only microblogging platform, and its new, more engaging features offer big possibilities for brands looking to stand out.

Connect Social Media, Chat, Loyalty & CRM for Valuable Customer Insights (CustomerThink.com)

“Know your audience.” It’s a simple and obvious mantra for any successful business. What’s not so simple and obvious is exactly how to go about getting to know customers, especially when more and more of them spend their time in social media and messaging apps where they are essentially anonymous.

Facebook ‘Groups For Pages’ Unlocks Fan Clubs (TechCrunch.com)

This month, Facebook globally launched Groups for Pages, allowing the 70 million Pages on Facebook to create their own distinct communities and feeds. With this new feature, a musician could run an on-site fan club, a brand could organize its ambassadors, and a newspaper could discuss articles with just its top readers.

Snapchat Hopes To Stop Copycats By Acquiring The Strong.Codes Team (DigitalTrends.com)

Snap, which is Snapchat’s parent company, recently acquired the team that created Strong.Codes, a firm known for obscuring software code, thereby making Snapchat’s features more difficult to rip off.

INFOGRAPHIC: A Guide to Social Media Platforms for Brick-and-Mortar Stores (SmallBizTrends.com)
Brick and mortar retailers often struggle to leverage social media platforms for their business. SMS Store Traffic, a retail services provider, reveals there are some important things to consider when retailers develop their social media strategy.

Monthly Link Roundup – 05-30-17

Tuesday, May 30th, 2017

Quora’s Ads Platform Is Out Of Beta And Available Globally (MarketingLand.com)

Quora, the platform that lets users get answers to questions on just about anything they can dream of, has now opened its native advertising platform to publishers globally. The site currently has a monthly user base of 200 million unique visitors, up from 100 million as of early 2016.

Facebook, Messenger And Instagram May Soon Support Cross-App Notifications (TheTechPortal.com)

Facebook’s family of apps—Facebook, Messenger, and Instagram—are moving in together and testing new cross-app notifications. The feature is slated to not only help users to switch more easily between the apps, but also improve the way people discover and connect with other users and brands.

Need-To-Know Metrics, Right On Your Pins (Business.Pinterest.com)

As part of Pinterest’s ongoing effort to improve its ad options and business value, the company has added Pin-specific statistics, which makes it easier for Pinterest for Business users to access and analyze their sponsored Pins data.

How to Use BuzzFeed-Style Quizzes for Social Media Marketing (SocialMediaToday.com)

Even traditional media outlets such as The New York Times, CNN, and The Economist are now using quizzes to drive engagement on social media. Quizzes can offer an engaging, interactive, and creative way to generate engagement in a wide range of niches.

Twitter Users Can Now Search for Emoji in Usernames, Tweets (AdWeek.com)
Twitter’s latest update included emoji capabilities to search, allowing power users to make emoji-specific searches more precise. This feature can also help users discover more tweets and improve searches for specific accounts that use emojis in their usernames.

Monthly Link Roundup – 04-28-17

Friday, April 28th, 2017

Schema.org Just Released New Restaurant Menu Markup — Here’s How to Get Started (MOZ.com)

With Schema.org’s latest release, the site now offers several new properties and types so that restaurants and businesses that serve food or drinks can create marked-up menus for their websites and help search engines better rank and understand their content.

Twitter Has Had A Dislike Button For Months And You Didn’t Notice (Mashable.com)

Twitter added a dislike button, or an ‘I don’t like this Tweet’ to help the platform’s tweet rank algorithm to better understand the types of content that users would like to see less of in their feed. The site then uses this information to optimize and tailor users’ experience with the platform in the future.

Google Analytics Is Adding A New Home Page (MarketingLand.com)

Google Analytics users can expect more changes coming to the platform’s interface. This month, Google announced plans to give users a new homepage that features curated, real-time data, traffic sources, user location, and devices used to visit their websites. The new and improved Google Analytics homepage will show up right after login.

Facebook Is Becoming A Social Operating System For Human Beings And Robots (BrianSolis.com)

Drawing an estimated 4,000 attendees from all around the world, an announcement made during Facebook’s F8 conference blurred the line between reality and virtual reality and human and robot engagement for users in their personal and professional lives.

How Facebook’s News Feed Algorithm Works (and What’s Coming Next) (SocialMediaToday.com)

Facebook held its annual F8 Developer conference this month, where they announced a heap of new products and tools, many of which hold truly mind-boggling potential. Soon, users can expect Facebook to be looking to boost discovery – which should benefit publishers and Pages by exposing more potentially interested users to their content.

Monthly Link Roundup – 11-30-16

Wednesday, November 30th, 2016

Now You Can Create Twitter Moments via Mobile Devices (SocialMediaToday.com)

Twitter has officially announced that users can now create and share their own Moments via mobile device. Although the microblogging platform faces an uphill battle in getting users to see the benefits and potential of creating their own Moments, a simple, mobile user-friendly process is an essential first step.

Facebook Testing New Multiproduct News Feed Ads (Adweek.com)

Facebook is testing a new type of multi-product News Feed ad with several advertisers. The new ad units will incorporate a featured main image or video with related products images underneath. When users click on an ad, they will be directed to a second page with more products. Another click brings users to the retailers websites, where they can buy products shown on the ads.

Snapchat Spectacles: Here’s Everything You Need to Know (SocialMediaExplorer.com)

Last November 10, Snapchat released Spectacles, which are sunglasses fitted with a video camera that allow users to film snaps from their own perspective. As the first consumer electronics product from the company, Spectacles are designed to work exclusively with the Snapchat app.

Automating Your Customer Interactions: Get Ready for Chatbots (ContentMarketingInstitute.com)

Chatbots are software that automate the task of talking with people online. They enable marketers to personalize their content delivery strategy and have meaningful conversations with customers at scale. As chatbots change the conversation between brands and customers, they present various opportunities (and risks) to marketers and consumers alike.

Instagram Tests Shoppable Photo Tags (Techcrunch.com)

Instagram wants its users to shop without having to interrupt their scrolling with a browser window, which is why it started showing shoppable tags on photos from several brands to iOS users in the US. Eventually Instagram wants to add a Save feature so users can bookmark posts as they browse and come back to them when they’re ready to shop.

The Twitter Acquisition Conundrum and What It Means for Marketing

Tuesday, October 11th, 2016

Image by yukogets

 

Over the past few weeks, rumors have been circling that Twitter is a likely buy-out target. However, the likelihood of a bidding war fizzled out last week, after Disney, Apple, and Google were ruled out as potential buyers—causing Twitter’s share price to drop by 20 percent.

 

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Why You Should Start Using Twitter’s New Embeddable DM Button

Thursday, September 1st, 2016

Image by Jorge Caballero Jiménez

 

Twitter added a Direct Message button to its embed library of tweets, grids, and timeline buttons last week. While this update might not be a major change, allowing users to send you direct messages from your website surely has its benefits. Here are some of them:
 

 

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