Twitter | Social Media Marketing

Posts Tagged ‘Twitter’

Weekly Link Round Up – 06-14-13

Friday, June 14th, 2013

Facebook Debuts Hashtags, Urges Advertisers to Use Them (Adweek.com)

After three months of industry speculation that they would be doing so, Facebook finally rolls out hashtags for its platform. The social media giant had also urged advertisers to use them, saying that it would help to amplify their campaigns.

What Brands Need to Know About Facebook Hashtags (IgniteSocialMedia.com)

The addition of hashtags offers more than just amplifying a campaign that might have already been ongoing on other social networks. Hashtags also provide brands with a variety of opportunities such as better conversation tracking and gathering user-generated content.

What Do Facebook #Hashtags Mean for Social Marketers? (Spiral16.com)

For social marketers, the introduction of hashtags on Facebook opens up the possibility of reaching deeper into a possible audience and extending beyond your existing followers. In a sense, it helps users feel better about being marketed to and gives advertisers more ways to drive business.

Will Facebook Hashtags Affect Your Privacy? (SocialMediaToday.com)

As with any other social media platform update, the question of privacy is always a hot topic. This is especially important for a platform such as Facebook as most people use it to mainly connect with just their friends and family.

The Fight for #Conversation – Will There be a Migration From Twitter? (StayNAlive.com)

Prior to the Facebook update which activated hashtags, Twitter was the place to go to find conversations centered on particular topics. Now that Facebook as well has that feature, will the conversation shift? It may be likely, given how many features the social media giant has over Twitter.

Tags: Facebook, Social Media, social media tools, social networking, social networks, Twitter
Posted in Events, Technology, Weekly Link Round Up | No Comments »

Tweeting for Maximum PR Exposure

Thursday, June 6th, 2013

Image by Dan Taylor

When it comes to spreading PR and news, the micro-blogging service, Twitter, is the social media king. It has even already become an integral part of mainstream media, with well-known reporters such as Anderson Cooper repeating news tweets on television.

Twitter has 500 million users. Every day, approximately 400 million 140 character tweets are written. While the audience is huge, it can be difficult to stand out. Here are some recommendations to help maximize your Twitter PR exposure.

Read the rest of this entry »

Tags: News, PR, Social Media, social media marketing, social networking, Twitter
Posted in Marketing, Social Media, Strategy | No Comments »

Weekly Link Round Up – 05-24-13

Friday, May 24th, 2013

After Hijackings, Twitter Adds Two-Step Security Feature (Bits.Blogs.NYTimes.com)

Last Wednesday, Twitter introduced two-factor verification, a security and authentication feature that will make it harder for hackers to hijack user accounts, following months of high-profile hijackings on the popular social media website.

Top 10 Social Media Security Problems in 2013 (SocialMediaRevolver.com)

Not only are social media platforms used for communicating, they’re also where individuals and brands create online identities and represent them through various activities online. Needless to say, it’s important that these platforms are dealt with in a way that ensures privacy and security for its users.

Keeping Your Corporate Social Media Accounts Secure (TechRepublic.com)

News stories about high-profile Twitter accounts being hacked on a regular basis prompted the microblogging site to increase its security measures through two-factor verification. This article discusses the techniques that hackers use to hijack accounts, and protection measures that companies can enforce to ensure the safety and security of their accounts.

The Five-Step Guide to Better Social Media Security, Step 2: Centralize Social Media Channels (Business2Community.com)

As the second excerpt of a five-step guide, this article specifically looks at the importance of securing and centralizing social media channels while keeping employees active on social media accounts.

Home PCs are Safer Than Small Business Sites [INFOGRAPHIC] (WebsiteMagazine.com)

This handy infographic, released by a UK-based web hosting and domain name provider, compares the state of website security to that of personal computer security and found that site security “simply isn’t taken as seriously as the measures small businesses take for their home computers.”

Tags: Online Security, Security, Social Media, social media marketing, social media tools, Technology, Twitter
Posted in Weekly Link Round Up | No Comments »

Weekly Link Round Up – 04-19-13

Friday, April 19th, 2013

7 Tips for Marketing to Sports Fans on Facebook (SocialSportsScene.com)

It’s important to be creative and entertaining to make Facebook a special place for sports fans and keep them coming back. Through exclusive content and promos, teams and sports-related businesses can retain a loyal following of fans and customers.

Athletes and Social Media: Untapped Goldmine or PR Landmine? (HuffingtonPost.com)

In less than 48 hours, Kobe’s post about his torn Achilles heel received over 400,000 likes on Facebook, with many in the media using the word “rant” to describe it. This article explores how social media can serve as a platform for authentic communication between superstar athletes and their fans.

The North Face: 5 Social Media Marketing Tips (Business2Community.com)

For sports merchandise retailers looking for social media marketing inspiration, The Wishpond Blog invites you to take an adventure with a social marketing trailblazer, The North Face. Recognized by Outdoor USA Magazine for its social media excellence, the company has been at the forefront of social marketing innovation for years.

Social Media Spearheads Rugby League World Cup Marketing (SportsBusinessInsider.com)

Organizers for this year’s Rugby League World Cup have made a couple of shrewd moves to ensure the financial security of the tournament. An effective social media campaign has given Cup organizers a cost-effective vehicle to directly interact with fans, establish grassroots programs, and bypass a local media that at times pays less attention to the rugby league.

MLB Swings the Social Media Bat [INFOGRAPHIC] (VoxMagazine.com)

For this year’s MLB Opening Day, Silverpop did a study on social media fans use to interact with their favorite baseball teams. Alison Lewis gives us the highlights and presents the study’s results together in a fun, colorful infographic.

Tags: Facebook, Social Media, social media marketing, Sports, Sports marketing, Twitter
Posted in Weekly Link Round Up | 4 Comments »

Boost Your Marketing Campaign with Creative Vine Videos

Tuesday, March 5th, 2013

Image by Esther Vargas

Since its inception earlier this year, the Twitter-owned Vine app has become a hot topic among social media marketers. Vine allows users to film looping six second videos by holding their thumb on the capture-frame. The result is something similar to a GIF. Paired with the instant share option to Twitter or Facebook, Vine is practically the video counterpart of Instagram. Brands such as General Electric, Gap, and Red Vines have jumped onto this app for their marketing strategies.

The app’s quick-snippet format is a great tool for sharing short videos, which is perfect for capturing the short attention span most people have today. In fact, 20% of viewers tend to stop watching videos after 10 seconds.

To give your marketing campaign a boost with Vine, you’ll need to come up with videos that catch your followers’ attention and send your message efficiently in six seconds.