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Posts Tagged ‘Twitter’

Monthly Link Roundup – 03-30-18

Friday, March 30th, 2018

Twitter CEO Wants to Open Up Verified Accounts to Everyone (Variety.com)

CEO Jack Dorsey discussed early this month of Twitter’s plan to make it possible for any user to get a verified account. “The intention is to open verification to everyone, and to do it in a way that is scalable where [Twitter is] not in the way,” Dorsey said. “And people can verify more facts about themselves, and we don’t have to be the judge or imply any bias on our part.”

The Biggest Engineering And Technology Trends At SXSW (imeche.org.com)

While conference attendees donned cowboy hats and sank Old-Fashioneds at a wooden bar, tech and engineering enthusiasts were propelled into the future through a series of fascinating talks and interviews with some of the biggest and brightest names in science and technology. Addressing the bandwidth problem, AI software, and safer and “more human” vehicles were just some of the biggest tech topics at SXSW this year.

Instagram Will Be Better About Showing You New Pictures First (TheVerge.com)

Instagram has announced that it’s updating its algorithm to make sure that newer posts will be more likely to appear first in your feed. Along with the updated algorithm, the app is also testing a “New Posts” button that will let users choose when they’d like to refresh the feed.

Mark Zuckerberg Thinks We’re Idiots. (MondayNote.com)

Thanks to the Cambridge Analytica revelations, we’re finding out that Facebook allowed a much broader and deeper prostitution of our private data than it had previously claimed. Facebook’s disingenuous explanations call for more questions and even less trust.

INFOGRAPHIC: Social Media as the New E-Commerce Platform (MarketingProfs.com)

Marketers’ use of social media has evolved. When social media first joined the Internet, brands tried to figure out how to use the platform for customer acquisition, using brand pages, social-only promo codes, and social listening to help with this goal. The infographic explores the next phase in the social/e-commerce matchup: purchasing on social media.

Monthly Link Roundup – 02-28-18

Wednesday, February 28th, 2018

Vero Hits No. 1 on Apple’s App Store, but Can Subscription Social Network Sustain the Hype? (Variety.com)

Seemingly overnight, Vero, which is hailed as “the new Instagram”, has burst into the internet zeitgeist after it jumped from 99 to the top spot on Apple’s App Store ranking of free apps. The ad-free social network sorts posts in chronological order and lets users share photos, add links, and recommend content to friends.

Facebook’s Plan To Unite AR, VR And News Feed With 3D Posts (Techcrunch.com)

Facebook’s 3D posts now support the industry standard gITF 2.0 file format, which enables the appearance of textures, lighting, and realistic rendering of rough and shiny objects. Users can now drag-and-drop 3D objects into the feed, as well as take 3D posts and bring them into Facebook Spaces, the social network’s VR hangout rooms.

Twitter CEO Hints at Redesign For The Site, Which Is ‘Too Text-heavy And Hard To Use’ (Independent.co.uk)

Twitter CEO, Jack Dorsey says regular account holders and advertisers have said that they’re finding the site difficult to use, and that they’re asking him to simplify the micro-blogging platform and give users a more personalized experience.

Some People Who Screenshot Instagram Stories Are Getting Flagged (TheVerge.com)

Instagram is currently testing a new feature that identifies users who take screenshots of public Instagram Stories. The latest thing to be lifted from Snapchat, the flagging feature hasn’t been turned on for all users for Instagram to first gauge response.

INFOGRAPHIC: It’s Not Just Millennials Who Are Glued To Their Phones (Adweek.com)

New studies show that millennials and Gen Z-ers aren’t the only ones glued to their phones—almost half of seniors own a smartphone, and 38 percent have a mobile phone that’s not a smartphone..

Sweet Ideas for Your New 280-Character Tweets

Tuesday, January 16th, 2018

Image by zzazazz

 

When Twitter’s new 280-character limit was rolled out to users last November, the move opened a new horizon for social media marketing for businesses, and yet received some criticism as well. Some believed that taking away the 140-character limit reduced users’ creativity and conciseness, and made Twitter just like any other social networking site.

 

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Monthly Link Roundup – 11-30-17

Thursday, November 30th, 2017

Facebook Prototypes Messenger Broadcast For Businesses (Techcrunch.com)

Facebook has internally developed “Messenger Broadcast,” a self-serve mass-messaging interface that lets businesses send marketing messages to users. This week, the company confirmed that it’s testing the feature internally, but hadn’t trialed it to the public or with businesses as of late last month.

Cyber Monday Was The Largest Online Shopping Day In U.S. History (ChicagoTribune.com)

As online spending hits record highs, fewer Americans are heading to the store. In-store visits on Thanksgiving and Black Friday dropped 1.6 percent from a year ago. Consequently, more online shopping purchases means that retailers are facing a huge challenge now in shipping orders to customers in a timely fashion.

Twitter Officially Enables 280-Character Limit For All Accounts, Including Brands (MarketingLand.com)

Twitter is officially doubling its character count. Less than two months after testing extending tweets’ maximum length to 280 characters, Twitter is enabling the new length for all users this month. Advertisers won’t yet be able to take advantage of the new length for ads created through Twitter’s self-serve platform, but they will be able to post 280-character-long organic tweets and run those as Promoted Tweets

Instagram Extends Its Branded Content Tool To Influencers With High Engagement (BusinessToday.in)

Instagram, Facebook’s photo and video sharing site, has extended its branded content tool, which allows a publisher to tag a business or brand in its post, to creators which have high engagement or influencers..

Marketers Say Snapchat Is Blowing Past Facebook, Google And Others When It Comes To Augmented Reality Ads (BusinessInsider.com)

If Snapchat could cement its reputation as the pace-setting pioneer for a new form of augmented reality advertising, it may have found a much-needed competitive differentiator as it struggles to prove its mettle as a newly public company.

Monthly Link Roundup – 09-29-17

Friday, September 29th, 2017

Twitter’s Testing an Expanded 280 Character Limit with Some Users (SocialMediaToday.com)

Early this year, Twitter CEO Jack Dorsey addressed questions about the possibility of extending the length of tweets. Now, Twitter is testing a change that will double its character limit for selected accounts, but it’s still not clear when the change will roll out to all users.

Facebook Spins Off ‘Messages’ As Standalone Ad Objective To Boost Messenger Bots (MarketingLand.com)

With an aim to make businesses be better informed of ways they can promote their Messenger accounts to their target markets, Facebook is making its options for businesses to buy ads more apparent. Advertisers using the company’s Ads Manager can now set “messages” as their campaign objective.

Small Businesses Can Now Schedule Videos from a Smartphone with the YouTube Studio App (SmallBizTrends.com)

The YouTube Creator Studio for mobile will soon be getting an upgrade and a new name. YouTube Studio is a tighter, more streamlined app with more features, including a ton of useful analytics, as well as the ability to schedule posts right from your smartphone.

Pinterest’s new Sections feature begins beta testing, public launch in ‘weeks’ (Techcrunch.com)

Speaking at TechCrunch Disrupt San Francisco, Pinterest CEO and co-founder Ben Silbermann announced the launch of a new feature inspired by the site’s power users. The new addition, dubbed Sections, will allow Pinterest users to divide their board into various sub-groups related to a board’s main topic.

INFOGRAPHIC: Customer Service Goes Social (MarketingProfs.com)

Customers can be very demanding—an infographic by Conversocial reveals that over half of all online shoppers expect real-time customer-care responses. But businesses must adapt, and that means finding ways to better manage customer requests and complaints on social media.

Monthly Link Roundup – 07-28-17

Friday, July 28th, 2017

For Brands, Twitter Is a Marathon, Not a Sprint (AdWeek.com)

Arguably, Twitter offers some of the best opportunities for brands, as users come to the platform to learn about what’s happening in the world, in real-time. It long ago stopped being a 140-character-only microblogging platform, and its new, more engaging features offer big possibilities for brands looking to stand out.

Connect Social Media, Chat, Loyalty & CRM for Valuable Customer Insights (CustomerThink.com)

“Know your audience.” It’s a simple and obvious mantra for any successful business. What’s not so simple and obvious is exactly how to go about getting to know customers, especially when more and more of them spend their time in social media and messaging apps where they are essentially anonymous.

Facebook ‘Groups For Pages’ Unlocks Fan Clubs (TechCrunch.com)

This month, Facebook globally launched Groups for Pages, allowing the 70 million Pages on Facebook to create their own distinct communities and feeds. With this new feature, a musician could run an on-site fan club, a brand could organize its ambassadors, and a newspaper could discuss articles with just its top readers.

Snapchat Hopes To Stop Copycats By Acquiring The Strong.Codes Team (DigitalTrends.com)

Snap, which is Snapchat’s parent company, recently acquired the team that created Strong.Codes, a firm known for obscuring software code, thereby making Snapchat’s features more difficult to rip off.

INFOGRAPHIC: A Guide to Social Media Platforms for Brick-and-Mortar Stores (SmallBizTrends.com)
Brick and mortar retailers often struggle to leverage social media platforms for their business. SMS Store Traffic, a retail services provider, reveals there are some important things to consider when retailers develop their social media strategy.

Monthly Link Roundup – 05-30-17

Tuesday, May 30th, 2017

Quora’s Ads Platform Is Out Of Beta And Available Globally (MarketingLand.com)

Quora, the platform that lets users get answers to questions on just about anything they can dream of, has now opened its native advertising platform to publishers globally. The site currently has a monthly user base of 200 million unique visitors, up from 100 million as of early 2016.

Facebook, Messenger And Instagram May Soon Support Cross-App Notifications (TheTechPortal.com)

Facebook’s family of apps—Facebook, Messenger, and Instagram—are moving in together and testing new cross-app notifications. The feature is slated to not only help users to switch more easily between the apps, but also improve the way people discover and connect with other users and brands.

Need-To-Know Metrics, Right On Your Pins (Business.Pinterest.com)

As part of Pinterest’s ongoing effort to improve its ad options and business value, the company has added Pin-specific statistics, which makes it easier for Pinterest for Business users to access and analyze their sponsored Pins data.

How to Use BuzzFeed-Style Quizzes for Social Media Marketing (SocialMediaToday.com)

Even traditional media outlets such as The New York Times, CNN, and The Economist are now using quizzes to drive engagement on social media. Quizzes can offer an engaging, interactive, and creative way to generate engagement in a wide range of niches.

Twitter Users Can Now Search for Emoji in Usernames, Tweets (AdWeek.com)
Twitter’s latest update included emoji capabilities to search, allowing power users to make emoji-specific searches more precise. This feature can also help users discover more tweets and improve searches for specific accounts that use emojis in their usernames.

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