Posts Tagged ‘Twitter’

Monthly Link Roundup – 08-28-15

Friday, August 28th, 2015

After Years Of Restraint, Facebook Tries Allowing GIFs In Ads And Page Posts (

Facebook is now starting to allow businesses to use GIFs as ads or in Page posts, with Wendy’s and Kuat among the first to try out the format. Currently, the social network is evaluating GIFs on how they impact user experience before deciding to roll them out to more Pages.

Facebook is working on a Twitter-like app that lets publishers send mobile breaking news alerts to the masses

What seems to be part of Facebook’s initiative for businesses, a stand-alone mobile news app that’s similar to Twitter is reported being developed by the social network. Through the app, partnering publications will be able to send followers mobile alerts on breaking news they can read more about via a link.

Twitter to Offer Promoted Tweets, Videos Beyond Twitter (

Twitter is making plans to deliver promoted Tweets and videos beyond the microblogging site. Through its Audience Platform, Twitter is going to offer advertisers the ability to run Twitter ads and campaigns on thousands of other apps within the MoPub network.

Google integrates Twitter into its desktop search results (

Google now displays rich Twitter cards on desktop results when someone runs a search on a Twitter user’s account or a hashtag. This new feature is part of Twitter’s announced integration with Google which already started appearing on mobile last May.

Instagram is opening the advertising floodgates (

Earlier this month, Instagram switched on an API that now lets advertisers use third-party platforms to post ads on the photo-sharing app. With this change, a wider set of advertisers will be able to run campaigns on the app—something that only a select group of big brands were able to do before.

Monthly Link Roundup – 07-31-15

Friday, July 31st, 2015

Twitter’s Project Lightning could be called ‘Moments’ (

“Project Lightning,” which Twitter announced last month, may be renamed “Moments” once launched sometime this year, though the final name remains undetermined for now. At its core, the upcoming feature will let users follow breaking news or live events on Twitter’s homepage even when not logged in.

Tumblr Adds New Data Partner as Marketers Race to Interpret Social Images (

Crimson Hexagon, a social media analytics company, has just joined Tumblr’s list of data partners including Adobe Social and Curalate, among others. Given access to the microblogging site’s real-time data, the company gathers information on the instances brands have been mentioned in text, imagery, and more.

You Can Finally Search Instagram on Your Desktop (

Instagram has finally given its desktop version search capabilities that let users look up usernames, hashtags, or locations. The added feature follows another recent update that improved the design and user-friendliness of the photo-sharing website’s desktop experience.

Facebook gears up to fight YouTube with new video publisher tools (

To catch up with YouTube, Facebook announced new updates that include customization options when uploading videos, as well as an improvement of the back-end tools for organizing video collections. These features will begin rolling out in the next few weeks.

YouTube’s New App Plays To Creators (

YouTube has launched a new version of its app that enables creators to deliver content to fans more effectively through a new subscription tab feature. New video creation tools have also been added to the app.

The Importance of Utilizing SMM Strategies in Your Healthcare Business

Tuesday, July 7th, 2015

Image by NEC Corporation of America


Formulating SMM strategies is no longer an afterthought for many companies and organizations. Every major brand out there has established its presence across various social media platforms, and they are proactively creating SMM campaigns to increase brand awareness and customer engagement.


Read the rest of this entry »

Monthly Link Roundup – 06-26-15

Friday, June 26th, 2015


Early this month, Pinterest announced that users can now buy products directly through the site with its new buyable “Pins.” The new feature is being rolled out this month as an update to the social network’s iOS app.

Twitter Gets More Shoppable With Product Pages And Collections (

Twitter is currently testing a new feature that enables users to discover products and places through dedicated pages that offer basic information as well as the ability to purchase. These pages also include curated collections that link to product pages.

Instagram to Offer Millions of Current Events Photos (

Instagram is now offering the latest events via its new “Explore” button which will showcase the most important photos and videos of current events happening in specific regions as well as all over the country. The new feature will currently be available in the US version of the app.

Facebook Adding Buy Button? Could Change Everything (

Social media giant Facebook is getting into the e-commerce game with a new buy button feature that will show up in posts by Shopify retailers, for the moment. Users now won’t have to visit the retailers’ websites to make a purchase.

Union Metrics Launches Multi-Channel Reporting & Adds Facebook Analytics (

Social media analytics platform Union Metrics has recently added multi-channel reporting and Facebook analytics to its Social Suite. Social marketers can now track brand performance on Facebook as well as on Twitter, Instagram, and Tumblr at the same time.

Instagram Beefs Up, Reveals Next Steps for Advertisers

Tuesday, June 16th, 2015

Image by kennymatic


Almost 2 years ago, Instagram took the social media marketing industry by storm when it announced its plans to delve into the world of digital advertising. Despite outbursts from some annoyed millennials complaining about the ads, the online photo-sharing company continues to grow, now having over 300 million active users globally and a projected growth of at least $2 billion in advertising revenue by 2016.


Read the rest of this entry »

Monthly Link Roundup – 05-29-15

Friday, May 29th, 2015

Facebook Instant Articles will shake up media (and benefit users) (

Facebook recently introduced its new Instant Articles feature to deliver media and news articles directly to the users’ News Feed in a more streamlined manner. While the new feature will improve user experience, publishers are still unsure how it will impact their reach on the social network.

Twitter chats get social with Nurph’s video-to-video streaming (

This month, popular Twitter chat client Nurph launched its video-to-video streaming capability that would bring real-time video and audio conversations to Twitter group chats. Now, chat owners can include up to 8 streaming videos from a few select participants while having text-based conversations with hundreds or thousands of other people.

HootSuite Launches Facebook Ads, An Ad Tech Tool For Humans (

HootSuite has rolled out a free feature called “Facebook Ads” that can assist advertisers with ad creation on Facebook by suggesting the best posts to promote. Once a post is selected for promotion, HootSuite will automatically take care of ad placing, bidding, and targeting.

The Google-Twitter Deal Goes Live, Giving Tweets Prominent Placement In Google’s Results (

As promised earlier this year, Google is now showing Twitter tweets in a prominent carousel format on its search engine results. The feature is currently available on mobile devices and for English-speaking users in the U.S. Twitter promises desktop support and other languages in the future.

Google+ goes after Pinterest with Collections feature (

Google+ has added a new feature called “Collections” that allows users to post content such as pictures and articles about specific topics, similar to rival social network Pinterest’s online bulletin board. Currently available on desktop and Android devices, the new feature will soon be made available for Apple’s iPhones and iPads.

Using Data to Enhance Your Social Media Marketing Campaigns

Tuesday, May 19th, 2015

Image by janwillemtulp


Data is fast becoming more important in social media marketing. Big companies are not the only ones responding to data overload these days; small- and medium-sized business owners are now also expected to make sense of the numbers and utilize data to improve decision-making.


Read the rest of this entry »


Contact us for Free Analysis