Blog

Posts Tagged ‘Twitter’

Why You Should Give Your Auto-play Videos the Silent Treatment

Tuesday, June 21st, 2016

Image by J E

 

Getting aurally violated by a loud, auto-playing video ad while browsing online is definitely one of the more annoying experiences you can have on the Internet. But when a video’s volume default setting is set to mute, or when the ad is part of your feed rather than invading the screen, the annoyance level drops drastically. This is what social media websites have done with their silent auto-play video ads, a format that has brands and marketers eagerly investing.

 

Read the rest of this entry »

Surpassing the Most Common Social Media Marketing Hurdles

Tuesday, June 7th, 2016

Image by candiceecidnac

 

For most digital marketers, social media marketing entails a steep learning curve. With new platforms, ever-changing roles, and evolving customer demands, maintaining an effective SMM strategy across multiple platforms is never easy.
 

 

Read the rest of this entry »

The Morality Clause: Should It Affect Your SMM Campaign?

Wednesday, May 11th, 2016

Image by kosmolaut

 

Would you walk away from a client or project when ethics, beliefs, or political opinion come into question? Discussions about ethical dilemmas are common in many scenarios, and is hardly limited to marketing campaigns, but nothing brings it into sharp relief quite like election year.

 

Read the rest of this entry »

Social Messaging and the Inevitable Rise of the Bots

Tuesday, April 5th, 2016

Image by quinn.anya

 

SXSW 2016 hailed social messaging apps as one of the industry’s next big marketing trends, but it’s likely they will evolve beyond being just another ad platform. In Asia, platforms like WeChat, Viber, and LINE have already shown how messaging apps can be effective channels for commerce, and all indicators point to the fact that the same could happen here in North America.

 

Read the rest of this entry »

Monthly Link Roundup – 03-25-16

Friday, March 25th, 2016

Like Facebook, Instagram Is About To Go—Gasp—Algorithmic (WIRED.com)

Instagram wants to make your world more customized and your “literal” likes by arranging your feed so that it shows what it thinks you want to see first. Simply put, the Facebook-owned company will be posting according to popularity instead of chronologically, like it always has.

5 Marketing Trends to Keep Your Eye On From SXSW (SocialTimes.com)

Mobile marketers need to re-evaluate how to successfully reach new audiences that have moved from initially sharing their lives on social media to a medium that is essentially narrower. At this year’s SXSW Interactive, plenty of new, notable marketing trends have emerged.

What Does Twitter’s Algorithmic Feed Mean for Social Marketing? (SearchEngineJournal.com)

This month saw a major shift in the social media landscape when Twitter switched all of its users to what is called an “algorithmic feed”. This means that, just like Facebook and Instagram, users will be more likely to view tweets that match their own preferences rather than just the most recent ones.

Algorithmic Feeds Force Us To Compete (TechCrunch.com)

The free ride is over. Brands can no longer use social media platforms as unlimited marketing channels anymore. The hard sell will fade from view in favor of actual entertainment—rather than a mix of content posts and straightforward marketing, each status update, photo, video, or post published online will need to be laced with delight or risk obscurity.

7 Tips For a Successful Snapchat Video Marketing Campaign (ReelSEO.com)

With Snapchat reaching 8 billion mobile video views per day, there’s a lot of video content that’s being shared on an app that most marketers still aren’t sure how to use or capitalize on. Increasing social media engagement and getting any user from a Snap-to-sale should be your main priorities when using Snapchat for social media marketing, but how?

Emerging Marketing Trends in SXSW Interactive 2016

Tuesday, March 15th, 2016

Image by Flipboard

 

This week, SXSW Interactive 2016 kicked off with hundreds of marketers flocking to Austin, Texas for food, music, and a glimpse at new technologies that are expected to connect with consumers. Even after over two decades, the influence and role of SXSW in marketing shows no signs of fading.

 

Read the rest of this entry »

Content Marketing Strategies for Top Social Networks

Tuesday, March 8th, 2016

Image by Frau Hölle

 

As time goes by, it’s becoming clear that the line separating content marketing from social media marketing is getting blurry. While the former certainly exists outside of social media, brands can no longer run effective campaigns without considering how these will affect their business pages on Facebook, Twitter, or Instagram.

 

Read the rest of this entry »

Follow SocialMediaMarketing.com

Contact us for Free Analysis