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Posts Tagged ‘Twitter’

Realizing Social Media’s Impact on Your ROI

Tuesday, December 8th, 2015

Image by kevin dooley

 

The time and money you’ve spent on social media marketing may have grown since you’ve started a few years back, and by now your business pages may already have hundreds or even thousands of followers. Indeed, growing your social media following is an excellent way to get your name out there, but does this have any real relevance to business success?

 

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Monthly Link Roundup – 11-27-15

Friday, November 27th, 2015

First Look: See Facebook’s 360-Degree Video Ads For At&T, Samsung & Others (MarketingLand.com)

Facebook tested 360-degree video ads with selected brands such as AT&T, Samsung and Walt Disney World earlier this month. This feature will encourage more users to shoot and post 360 videos and help marketers with limited production budgets to try out the format and use it to share deeper and more immersive stories in their campaigns.

Southeast Asia Has Among The Highest Social Network Usage In The World (eMarketer.com)

According to a recent forecast, Southeast Asia, which includes countries such as Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam, has some of the highest penetration of social network usage anywhere in the world. With mobile continuing to drive internet adoption in the region, these countries will continue to be a hot spot for various digital activity growths in the next few years.

How Instagram Is Gearing Up For Its Next Big Battle In Video And Live-Streaming: ’The Future Is Teleportation’ (Business.FinancialPost.com)

Instagram has evolved into a powerful way to record global events from millions of perspectives. To help users see the real world through the app, its founders are now promoting video in order to transform Instagram from a photo album into a live-streamed multimedia platform.

Pinterest Users Pin Holiday Content 4 Months Before Christmas (AdWeek.com)

Pinterest has released new data illustrating the increase in activity the platform sees during the holiday season. According to the study, users have begun pinning holiday content as early as four months before Christmas, with 71 percent of users’ pins relating to fashion, home decor, quotes and other products.

Thanksgiving Online Sales To Top $1.7B, 26% Of Purchases Made On Mobile (TechCrunch.com)

Looks like the online holiday shopping sales bug is creeping in earlier and earlier. According to recent reports by IBM, online sales the day before Thanksgiving were up by 35 percent compared to the same day a year ago, with average value per order up by $9.10. On the other hand, mobiles only account for just under half (48 percent) of all e-commerce traffic, meaning shoppers mostly use it for browsing goods if not buying outright.

The 3 C’s of Social Media: Content, Conduct, and Contact

Tuesday, November 3rd, 2015

Image by Marinela

 
 

With social media dominating cyberspace, it comes as no surprise that a lot of people have taken to online media platforms to increase brand awareness or enhance their online presence. However, with online users becoming more discriminating about what they read and how they interact on social media, you should be aware of the key factors that affect social behavior on the Internet.

 

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Monthly Link Roundup – 10-30-15

Friday, October 30th, 2015

Holiday Email Marketing Trends, Dates, and Tips You Need to Know (Business2Community.com)

This year’s holiday season provides marketers countless opportunities for driving sales and customer engagement. Technology has revolutionized the way brands market to their customers; to stay on top of their game, it’s important to know which trends are likely to occur so that marketers can deliver relevant messages that resonate with their market.

Oh, The Horror! Content Marketing Halloween Dub Lessons (VerticalMeasures.com)

Using Google Suggest for ideation, focusing on mobile, and ensuring content variety are just three of the valuable content marketing lessons that the Vertical Measures team has shared, just in time for Halloween. Whether it’s for the holiday season or for other types of campaigns, these tips and strategies are effective all year-round.

4 Ways To Think About Halloween And Email Marketing (MediaPost.com)

Given that social communications tend to soar during the holiday season and well after that, it’s great to take advantage of this opportunity to reach out to consumers and increase sales and engagement. More people also tend to go outside and share virtually every moment digitally, so why not ride the wave and come up with something unique?

Using Paid Social for Successful Halloween Marketing Results (Adaptly.com)

Sandwiched between the beginning of the school year and the holiday season, Halloween is one of the best times for marketers to get a piece of the (pumpkin) pie! Experimenting with paid advertising via autonomous marketing platforms on social networks like Facebook, Twitter, Instagram, and Pinterest allow marketers to better connect with social-savvy consumers during this opportune time.

5 Strategies for Last-minute Halloween Marketing on Twitter (Clickz.com)

October 31 is already tomorrow, and by now almost every brand has already launched their respective Halloween campaigns. But if you’ve been busy and are now just scrambling to start a Twitter campaign for Halloween, here are five last-minute, tried-and-tested strategies and how to implement them.

Ready, Set, Go! Mobilize Your Content Marketing Strategy Now

Tuesday, October 20th, 2015

Image by castgen

 

Adopting a mobile-first approach early in the content marketing lifecycle is now the norm. While marketers used to create content specifically made for desktops in the past, the high usage of mobile devices—laptops, smartphones, tablets, and even smartwatches—has forced many to adapt to the current handheld web-browsing majority.

 

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Instant News: The Next Big Thing in Social Media Marketing

Tuesday, September 29th, 2015

Image by onigiri-kun

 

What do you think will news websites look like in the future? If current trends are any indication, they will probably look like today’s social media websites.

 

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Monthly Link Roundup – 09-25-15

Friday, September 25th, 2015

Facebook wants a ‘dislike’ button without the negativity (Fortune.com)

In a Q&A this month, Facebook CEO Mark Zuckerberg announced that a “Dislike button” was under development and might soon be added to the social network. Zuckerberg said the new feature wouldn’t serve as a way to express negativity, which could lead to online harassment, but rather sympathy for tragic or serious posts.

Twitter’s Custom Emojis Make Their Debut As An Ad Unit With #ShareACoke (TechCrunch.com)

Previously introduced for special events and famous people, Twitter’s custom emojis recently debuted as part of Coca-Cola’s #shareacoke ad campaign. Whether custom emojis will be offered as an ad product in the future will depend on data collected from this partnership.

Pinterest Targets Search Ad Budgets (WSJ.com)

Pinterest is setting itself apart from social networks as it convinces advertisers that it’s a place for discovering products, not for connecting with loved ones. In line with this positioning, the visual bookmarking service has been working to change its image as a scrapbooking tool by launching several ad products in the last few months.

Snapchat is letting users pay $.99 to replay disappearing snaps, and it just added a ‘lens’ feature to animate your selfies (BusinessInsider.com)

Snapchat’s most recent update included three new features: face filters, virtual rewards, and paid replays for a single snap. The last one is the company’s first attempt at in-app purchases, providing users with up to three replays for $.99.

Tumblr changes reblogs so you can actually read them (Mashable.com)

Tumblr’s update at the start of the month now shows reblogs in a uniform column to make navigation easier. In the old system, comments were nested under reblogs, creating a very long, confusing chain especially if there were lengthy threads.

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