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Posts Tagged ‘Twitter’

Keep Your Brand and Customers Safe from the Heartbleed Bug

Tuesday, April 15th, 2014

Image by John Fowler

Just recently, a number of websites running SSL encryption, e.g., Pinterest, NASA, and Creative Commons, were exposed to a major security threat called the Heartbleed bug. This bug affects web servers running Apache and Nginx software, and is able to expose private information entered into affected sites, apps, web emails, and instant messaging threads.

Social media sites are also affected. Recent news stated that major social media sites such as Facebook, Tumblr, Youtube, and Twitter were vulnerable to the bug.

 

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Don’t Just Change Your Handle: Rebranding Your Company’s Twitter Account

Tuesday, April 8th, 2014

Image by Jennie

 

It’s never too early to work on changing the information in your social media accounts when rebranding. As a business owner or social media manager, you’ll have to reach out to other companies, stakeholders, and employees to get things done. You’ll also have to file trademark claims and other records if your new brand name is already taken, not to mention working with graphic designers to have some new logos or artwork done.

 

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Monthly Link Round Up – 03-28-14

Friday, March 28th, 2014

Want to Find Your First Tweet? New Twitter Tool Makes It Easy (DigitalTrends.com)
As part of its eighth birthday celebration, Twitter has launched the #FirstTweet tool that would let users see their first message on the site. By going to first-tweet.com and typing in their username, users can discover their very first Tweet in an instant.

Twitter Rolls Out Easier, Faster Video Playback (NYTimes.com)

Twitter is rolling out a new feature called in-line video that will give iPhone and Android phone users previews of video clips in their feeds that they can easily play with a single click. This playback feature makes it easier to watch videos and has the potential to increase video views.

Twitter to Pull #Music App from App Store, Shut Down Services in April [u] (AppleInsider.com)

Twitter has pulled out its #music app from the iOS App Store and will shut down its corresponding service in April. The app was first introduced in April 2013 and allowed users to listen to snippets from musicians recommended by the system’s algorithm.

After Failed #Music Try, Twitter Going with New Music Strategy? (CNet.com)

Just after taking down its #music app, Twitter has been reported to be going after partnerships with Beats Music, SoundCloud, and Vevo. This new strategy is aimed at establishing Twitter as a major player in music that may give potential and existing users more reasons to use the service.

Twitter Expands Their Image Options with Multiples and Photo Tagging (MarketingPilgrim.com)

Twitter now allows users to tag up to 10 people in a photo without eating up the 140 character limit. At the same time, the service has also enabled users to share up to four photos in a single Tweet.

Thinking on Your Feet: Time Management Tips for Content Creators

Tuesday, March 11th, 2014

Image by Drew Coffman

 

Proper time management is an essential ingredient in successful content creation and social media marketing. Writer’s block, distractions, and poor scheduling are typical problems that content creators face. As a writer or content manager, learning how to stay focused on creating relevant, high quality content that’s published on schedule must be your top priority.

 

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Why Brands Need a Social Media Management Tool for Pinterest

Tuesday, February 11th, 2014

Image by Steve Snodgrass

 

In a world with countless social media management tools for Facebook, Twitter, LinkedIn, and Google+, many SMM and brand managers are sadly robbed of the opportunity to search and find relevant content and ideas for Pinterest, which has already been driving more traffic and revenue than most of the major social networks since 2012.

 

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Creating Actionable Insights and Goals through Social Media Analysis

Tuesday, January 28th, 2014

Image by JD Hancock

With social media management platform HootSuite’s recent announcement of its acquisition of social analytics platform uberVU, it might be time to think about how you could prioritize social media analysis in order to obtain deeper insights on marketing campaigns across your Facebook, Twitter, or LinkedIn accounts.

 

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Monthly Link Round Up – 11-26-13

Tuesday, November 26th, 2013

Introducing Place Pins, for the explorer in all of us (Blog.Pinterest.com)

Pinterest has recently introduced Place Pins, allowing users to include contact details and geographical information on their Pins. With it, Pinterest envisions an environment that combines the “beautiful imagery of a travel magazine with the utility of a map online…”

What is Instagram’s next big thing? Messaging, perhaps (GigaOm.com)

According to “well-placed sources” says Om Malik, Instagram is about ready to launch a private messaging feature, possibly with the functionality of group messaging. This will allow the social media giant to go head-to-head with newer visuals sharing services like Snapchat.

Twitter Enables Perfect Forward Secrecy Across Sites To Protect User Data Against Future Decryption (TechCrunch.com)
Twitter has implemented new security measures which ensure that past data will not be accessible, should anyone succeed in cracking their encryption key. Each client and server session generates its own encryption key so that breaking one “lock” will not reveal all Twitter data.

LinkedIn introduces Showcase Pages (SocialFresh.com)

LinkedIn introduces Showcase Pages, which are similar to the Company Page feature but allow businesses to create pages for specific subsidiaries or brands within their company, which remain connected to the company’s main page. Companies no longer have to create separate stand-alone pages for each individual brand.

Twitter’s New Product Offers TV Audiences, TV Ads Not Included (AdAge.com)

Twitter now allows marketers in the US and UK to target audiences tweeting about a TV show before, during, and after an episode runs. TV Conversation Targeting can be seen as a separate service from TV Ad Targeting, which is only offered for campaigns running on national TV.

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