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Posts Tagged ‘Twitter’

Monthly Link Round Up – 03-28-14

Friday, March 28th, 2014

Want to Find Your First Tweet? New Twitter Tool Makes It Easy (DigitalTrends.com)
As part of its eighth birthday celebration, Twitter has launched the #FirstTweet tool that would let users see their first message on the site. By going to first-tweet.com and typing in their username, users can discover their very first Tweet in an instant.

Twitter Rolls Out Easier, Faster Video Playback (NYTimes.com)

Twitter is rolling out a new feature called in-line video that will give iPhone and Android phone users previews of video clips in their feeds that they can easily play with a single click. This playback feature makes it easier to watch videos and has the potential to increase video views.

Twitter to Pull #Music App from App Store, Shut Down Services in April [u] (AppleInsider.com)

Twitter has pulled out its #music app from the iOS App Store and will shut down its corresponding service in April. The app was first introduced in April 2013 and allowed users to listen to snippets from musicians recommended by the system’s algorithm.

After Failed #Music Try, Twitter Going with New Music Strategy? (CNet.com)

Just after taking down its #music app, Twitter has been reported to be going after partnerships with Beats Music, SoundCloud, and Vevo. This new strategy is aimed at establishing Twitter as a major player in music that may give potential and existing users more reasons to use the service.

Twitter Expands Their Image Options with Multiples and Photo Tagging (MarketingPilgrim.com)

Twitter now allows users to tag up to 10 people in a photo without eating up the 140 character limit. At the same time, the service has also enabled users to share up to four photos in a single Tweet.

Thinking on Your Feet: Time Management Tips for Content Creators

Tuesday, March 11th, 2014

Image by Drew Coffman

 

Proper time management is an essential ingredient in successful content creation and social media marketing. Writer’s block, distractions, and poor scheduling are typical problems that content creators face. As a writer or content manager, learning how to stay focused on creating relevant, high quality content that’s published on schedule must be your top priority.

 

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Why Brands Need a Social Media Management Tool for Pinterest

Tuesday, February 11th, 2014

Image by Steve Snodgrass

 

In a world with countless social media management tools for Facebook, Twitter, LinkedIn, and Google+, many SMM and brand managers are sadly robbed of the opportunity to search and find relevant content and ideas for Pinterest, which has already been driving more traffic and revenue than most of the major social networks since 2012.

 

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Creating Actionable Insights and Goals through Social Media Analysis

Tuesday, January 28th, 2014

Image by JD Hancock

With social media management platform HootSuite’s recent announcement of its acquisition of social analytics platform uberVU, it might be time to think about how you could prioritize social media analysis in order to obtain deeper insights on marketing campaigns across your Facebook, Twitter, or LinkedIn accounts.

 

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Monthly Link Round Up – 11-26-13

Tuesday, November 26th, 2013

Introducing Place Pins, for the explorer in all of us (Blog.Pinterest.com)

Pinterest has recently introduced Place Pins, allowing users to include contact details and geographical information on their Pins. With it, Pinterest envisions an environment that combines the “beautiful imagery of a travel magazine with the utility of a map online…”

What is Instagram’s next big thing? Messaging, perhaps (GigaOm.com)

According to “well-placed sources” says Om Malik, Instagram is about ready to launch a private messaging feature, possibly with the functionality of group messaging. This will allow the social media giant to go head-to-head with newer visuals sharing services like Snapchat.

Twitter Enables Perfect Forward Secrecy Across Sites To Protect User Data Against Future Decryption (TechCrunch.com)
Twitter has implemented new security measures which ensure that past data will not be accessible, should anyone succeed in cracking their encryption key. Each client and server session generates its own encryption key so that breaking one “lock” will not reveal all Twitter data.

LinkedIn introduces Showcase Pages (SocialFresh.com)

LinkedIn introduces Showcase Pages, which are similar to the Company Page feature but allow businesses to create pages for specific subsidiaries or brands within their company, which remain connected to the company’s main page. Companies no longer have to create separate stand-alone pages for each individual brand.

Twitter’s New Product Offers TV Audiences, TV Ads Not Included (AdAge.com)

Twitter now allows marketers in the US and UK to target audiences tweeting about a TV show before, during, and after an episode runs. TV Conversation Targeting can be seen as a separate service from TV Ad Targeting, which is only offered for campaigns running on national TV.

Weekly Link Round Up – 10-24-13

Friday, October 25th, 2013

Twitter Files for IPO – What it means for users, investors, and social media (BrianSolis.com)

Last month, it was made official that Twitter IPO was to fly soon. Among the big four social media networks today, Twitter is the last to go public, which spells a lot of interesting things for the social media world as a whole.

Twitter Changes Direct Message Rules: This Week in Social Media (SocialMediaExaminer.com)

All throughout this week, Twitter (as well as other social media networks) has been on a roll with a variety of changes, including scheduled tweets native to the website, a newly designed app for the Android tablet, and on top of all that, a change to direct message rules that opens up Twitter communication further.

Twitter Experiments With a Private Feed (TechnologyReview.com)

Aside from all the rolled out updates, Twitter has also been exploring other new possibilities. One of these is revealed by this experimental account that works like an “app” to provide followers with instant, personalized recommendations on who to follow or what tweets to see.

Brands can now schedule Tweets through Twitter Ads (SocialFresh.com)

As said earlier, Twitter’s recent changes include the roll out of scheduled tweets. This, however, only applies to marketers using the Twitter Ads Dashboard. Something of interest to take note of is that this feature isn’t there to compete with what Hootsuite and Tweetdeck do. Instead, it’s specifically designed to with Twitter’s paid campaigns.

Twitter’s Top 5 Accounts Are All in Japan — Here’s Why (Mashable.com)

Twitter is big in Japan, and is only expected to get even bigger. But why so? The cause for that may go far deeper than just numbers. The way Twitter works clicks more with Japan’s culture more than other Western social media services do.

Key Considerations when Cross-Posting to Your Social Media Accounts

Tuesday, October 15th, 2013

Image by Gene Han

If your brand makes use of multiple social media accounts, then you know how much help social media management apps like HootSuite, Buffer, and TweetDeck can be. However, it’s important to know that while it might be tempting to craft one post and schedule it for publishing across all your accounts, it’s not the most effective way of marketing your brand, product, or service.

 

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