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Posts Tagged ‘Twitter’

Monthly Link Roundup – 03-25-16

Friday, March 25th, 2016

Like Facebook, Instagram Is About To Go—Gasp—Algorithmic (WIRED.com)

Instagram wants to make your world more customized and your “literal” likes by arranging your feed so that it shows what it thinks you want to see first. Simply put, the Facebook-owned company will be posting according to popularity instead of chronologically, like it always has.

5 Marketing Trends to Keep Your Eye On From SXSW (SocialTimes.com)

Mobile marketers need to re-evaluate how to successfully reach new audiences that have moved from initially sharing their lives on social media to a medium that is essentially narrower. At this year’s SXSW Interactive, plenty of new, notable marketing trends have emerged.

What Does Twitter’s Algorithmic Feed Mean for Social Marketing? (SearchEngineJournal.com)

This month saw a major shift in the social media landscape when Twitter switched all of its users to what is called an “algorithmic feed”. This means that, just like Facebook and Instagram, users will be more likely to view tweets that match their own preferences rather than just the most recent ones.

Algorithmic Feeds Force Us To Compete (TechCrunch.com)

The free ride is over. Brands can no longer use social media platforms as unlimited marketing channels anymore. The hard sell will fade from view in favor of actual entertainment—rather than a mix of content posts and straightforward marketing, each status update, photo, video, or post published online will need to be laced with delight or risk obscurity.

7 Tips For a Successful Snapchat Video Marketing Campaign (ReelSEO.com)

With Snapchat reaching 8 billion mobile video views per day, there’s a lot of video content that’s being shared on an app that most marketers still aren’t sure how to use or capitalize on. Increasing social media engagement and getting any user from a Snap-to-sale should be your main priorities when using Snapchat for social media marketing, but how?

Emerging Marketing Trends in SXSW Interactive 2016

Tuesday, March 15th, 2016

Image by Flipboard

 

This week, SXSW Interactive 2016 kicked off with hundreds of marketers flocking to Austin, Texas for food, music, and a glimpse at new technologies that are expected to connect with consumers. Even after over two decades, the influence and role of SXSW in marketing shows no signs of fading.

 

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Content Marketing Strategies for Top Social Networks

Tuesday, March 8th, 2016

Image by Frau Hölle

 

As time goes by, it’s becoming clear that the line separating content marketing from social media marketing is getting blurry. While the former certainly exists outside of social media, brands can no longer run effective campaigns without considering how these will affect their business pages on Facebook, Twitter, or Instagram.

 

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Critical Steps in Surviving Social Media Mishaps

Wednesday, March 2nd, 2016

Image by Muffet

 

We’ve all seen how posts published on social media can flare up and go viral. Terrible tweets and Facebook faux pas can quickly cause trouble and make it hard for you to do damage control and reclaim control of your online brand. So if you find yourself in the middle of an occasional mishap, here are a few things you can do to get out of the mess:

 

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Monthly Link Roundup – 02-29-16

Monday, February 29th, 2016

Facebook Reactions: What Marketers Need to Know (SocialMediaExaminer.com)

Facebook recently launched Facebook reactions, which lets users go beyond liking a post by choosing from six emojis showing different emotions. This update can be useful for competitor research, Facebook business page admins can now get a better idea of how users react to specific types of content, status updates, and announcements.

5 Ways Millennials Show Love On The Internet And Why Your Brand Should Care (Forbes.com)

When it comes to expressing their feelings and emotions online, millennials are an open book. Whether it’s raving about a beauty product, talking about brands they love, or offering advice about where to buy the latest gadget, they’re on it. Smart brands will dig deep into this and take advantage of how millennials are showing the love.

The Psychology of Social Media: A Structured Approach to Social Media Marketing in 2016 (HuffingtonPost.com)

It pays to stay abreast of the latest social media updates so that you can make the most out of new functionalities, but as a general rule, you only need to create content that resonates with your followers and is appropriate to the platform you’re using.

Twitter’s New Timeline Is Here, And It’s All About The Algorithm (Mashable.com)

Twitter’s new timeline has arrived. The microblogging platform pushed out an update last February 10, making its much-talked-about timeline redesign official. Twitter’s new feature will showcase tweets sorted according relevance, marking the end of the site’s signature reverse-chronological timeline.

Top Social Media Trends in Staffing and Recruiting [Infographic] (SocialMediaToday.com)

Recruiters are now making social media work for them, helping employees and customers promote businesses with honest insight into what a company or brand is like. This infographic provides information on how recruiting and staffing agencies should be using social media.

Monthly Link Roundup – 12-25-15

Friday, December 25th, 2015

5 Things You Should Be Doing In Social Media Marketing In 2016 (Forbes.com)

What new tactics should brands be using in the coming year? Forbes lists down the top 5 social media marketing strategies that marketers should start utilizing in order to make a bigger impact and better connect with their target audience in 2016.

Stop Reading About Social Media Trends And Start Listening (Techcrunch.com)

Smartphone usage and social media usage have truly become global phenomena. The more that tech users are reflective of the population as a whole, the more important it is to remember that these people are not just clicks or segments. Sitting behind these numbers and data are real people, and they should be treated as such.

9 Tips to Save Time in Social Media Marketing (Business2Community.com)

Almost everyone who does social media marketing, may they be marketers from large companies or small business owners, would want to accomplish more in less time. Business2Community.com shares some time-saving tips for social media, which includes careful planning, use of automation software, data analysis, and other strategies.

What Some Brands are Doing to Hurt Their Reputation in Social Media? (SocialBarrel.com)

When big brands realized the potential of social media in marketing their products and services, platforms like Facebook, Twitter, Pinterest, and Instagram have become a cost-effective way to reach out to a wider audience. Unfortunately, only a few brands truly do a fantastic job in marketing their brands through their social networks.

Why video is key for your social media marketing strategy (VIDEO) (VanCityBuzz.com)

Social media networks like Facebook and Twitter have now started to heavily optimize their platforms for video. Studies have proven that people will always interact with video easier and more willingly than other forms of content. So maybe video isn’t the future – but the channels that distribute it most definitely are.

Realizing Social Media’s Impact on Your ROI

Tuesday, December 8th, 2015

Image by kevin dooley

 

The time and money you’ve spent on social media marketing may have grown since you’ve started a few years back, and by now your business pages may already have hundreds or even thousands of followers. Indeed, growing your social media following is an excellent way to get your name out there, but does this have any real relevance to business success?

 

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