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Posts Tagged ‘Twitter’

Why Brands Need a Social Media Management Tool for Pinterest

Tuesday, February 11th, 2014

Image by Steve Snodgrass

 

In a world with countless social media management tools for Facebook, Twitter, LinkedIn, and Google+, many SMM and brand managers are sadly robbed of the opportunity to search and find relevant content and ideas for Pinterest, which has already been driving more traffic and revenue than most of the major social networks since 2012.

 

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Creating Actionable Insights and Goals through Social Media Analysis

Tuesday, January 28th, 2014

Image by JD Hancock

With social media management platform HootSuite’s recent announcement of its acquisition of social analytics platform uberVU, it might be time to think about how you could prioritize social media analysis in order to obtain deeper insights on marketing campaigns across your Facebook, Twitter, or LinkedIn accounts.

 

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Monthly Link Round Up – 11-26-13

Tuesday, November 26th, 2013

Introducing Place Pins, for the explorer in all of us (Blog.Pinterest.com)

Pinterest has recently introduced Place Pins, allowing users to include contact details and geographical information on their Pins. With it, Pinterest envisions an environment that combines the “beautiful imagery of a travel magazine with the utility of a map online…”

What is Instagram’s next big thing? Messaging, perhaps (GigaOm.com)

According to “well-placed sources” says Om Malik, Instagram is about ready to launch a private messaging feature, possibly with the functionality of group messaging. This will allow the social media giant to go head-to-head with newer visuals sharing services like Snapchat.

Twitter Enables Perfect Forward Secrecy Across Sites To Protect User Data Against Future Decryption (TechCrunch.com)
Twitter has implemented new security measures which ensure that past data will not be accessible, should anyone succeed in cracking their encryption key. Each client and server session generates its own encryption key so that breaking one “lock” will not reveal all Twitter data.

LinkedIn introduces Showcase Pages (SocialFresh.com)

LinkedIn introduces Showcase Pages, which are similar to the Company Page feature but allow businesses to create pages for specific subsidiaries or brands within their company, which remain connected to the company’s main page. Companies no longer have to create separate stand-alone pages for each individual brand.

Twitter’s New Product Offers TV Audiences, TV Ads Not Included (AdAge.com)

Twitter now allows marketers in the US and UK to target audiences tweeting about a TV show before, during, and after an episode runs. TV Conversation Targeting can be seen as a separate service from TV Ad Targeting, which is only offered for campaigns running on national TV.

Weekly Link Round Up – 10-24-13

Friday, October 25th, 2013

Twitter Files for IPO – What it means for users, investors, and social media (BrianSolis.com)

Last month, it was made official that Twitter IPO was to fly soon. Among the big four social media networks today, Twitter is the last to go public, which spells a lot of interesting things for the social media world as a whole.

Twitter Changes Direct Message Rules: This Week in Social Media (SocialMediaExaminer.com)

All throughout this week, Twitter (as well as other social media networks) has been on a roll with a variety of changes, including scheduled tweets native to the website, a newly designed app for the Android tablet, and on top of all that, a change to direct message rules that opens up Twitter communication further.

Twitter Experiments With a Private Feed (TechnologyReview.com)

Aside from all the rolled out updates, Twitter has also been exploring other new possibilities. One of these is revealed by this experimental account that works like an “app” to provide followers with instant, personalized recommendations on who to follow or what tweets to see.

Brands can now schedule Tweets through Twitter Ads (SocialFresh.com)

As said earlier, Twitter’s recent changes include the roll out of scheduled tweets. This, however, only applies to marketers using the Twitter Ads Dashboard. Something of interest to take note of is that this feature isn’t there to compete with what Hootsuite and Tweetdeck do. Instead, it’s specifically designed to with Twitter’s paid campaigns.

Twitter’s Top 5 Accounts Are All in Japan — Here’s Why (Mashable.com)

Twitter is big in Japan, and is only expected to get even bigger. But why so? The cause for that may go far deeper than just numbers. The way Twitter works clicks more with Japan’s culture more than other Western social media services do.

Key Considerations when Cross-Posting to Your Social Media Accounts

Tuesday, October 15th, 2013

Image by Gene Han

If your brand makes use of multiple social media accounts, then you know how much help social media management apps like HootSuite, Buffer, and TweetDeck can be. However, it’s important to know that while it might be tempting to craft one post and schedule it for publishing across all your accounts, it’s not the most effective way of marketing your brand, product, or service.

 

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Weekly Link Round Up – 08-30-13

Friday, August 30th, 2013

Keep up with conversations on Twitter (blog.Twitter.com)

Twitter recently launched its Conversations view, making it easier to discover and follow conversations in their home timeline. This should be beneficial for both new and old users looking for specific conversations to join in the social network.

Twitter Conversations New Blue Line Causing Many Twitter Users to Feel Blue (ABCNews.go.com)

Joanna Stern of ABC news reports that although the new Conversations view is made to make the network easier to use, it’s instead causing some problems in the Twittersphere.

Why Twitter’s Confusing New “Conversations” Actually Make Sense (Slate.com)

Although the negative backlash can be blinding, Twitter’s new Conversations feature has a number of benefits that may make sense if you look past all the hate. Besides, the hate could simply be the usual reaction to every change to any website.

Twitter releases ‘report abuse’ button for tweets on Android & web (VentureBeat.com)

Originally an iOS-exclusive feature, Twitter’s “report abuse” button is now also available for both Android users and desktop tweeters. The new button was released simultaneously with Twitter Conversations.

Twitter targets trolls with button to report abuse after campaign (Metro.co.uk)

Tariq Tahir of Metro UK explains how the newly launched “report abuse” button across all platforms is their solution to the severe trolling, cruelty, and harassment plaguing the social network.

Tool Time: Improving Your Twitter Marketing Campaign with WeFollow or Twellow

Thursday, July 25th, 2013

Image by jairoagua

One of the most popular Twitter marketing tips out there is to follow the many movers, shakers, and key players in your industry. Following these “Very Important Tweeters” will give you access to important discussion, great material for content creation, and – if you’re lucky – a follow-back that lets people know that someone important recognizes your brand.

 

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