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Posts Tagged ‘Twitter’

The Morality Clause: Should It Affect Your SMM Campaign?

Wednesday, May 11th, 2016

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Would you walk away from a client or project when ethics, beliefs, or political opinion come into question? Discussions about ethical dilemmas are common in many scenarios, and is hardly limited to marketing campaigns, but nothing brings it into sharp relief quite like election year.

 

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Social Messaging and the Inevitable Rise of the Bots

Tuesday, April 5th, 2016

Image by quinn.anya

 

SXSW 2016 hailed social messaging apps as one of the industry’s next big marketing trends, but it’s likely they will evolve beyond being just another ad platform. In Asia, platforms like WeChat, Viber, and LINE have already shown how messaging apps can be effective channels for commerce, and all indicators point to the fact that the same could happen here in North America.

 

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Monthly Link Roundup – 03-25-16

Friday, March 25th, 2016

Like Facebook, Instagram Is About To Go—Gasp—Algorithmic (WIRED.com)

Instagram wants to make your world more customized and your “literal” likes by arranging your feed so that it shows what it thinks you want to see first. Simply put, the Facebook-owned company will be posting according to popularity instead of chronologically, like it always has.

5 Marketing Trends to Keep Your Eye On From SXSW (SocialTimes.com)

Mobile marketers need to re-evaluate how to successfully reach new audiences that have moved from initially sharing their lives on social media to a medium that is essentially narrower. At this year’s SXSW Interactive, plenty of new, notable marketing trends have emerged.

What Does Twitter’s Algorithmic Feed Mean for Social Marketing? (SearchEngineJournal.com)

This month saw a major shift in the social media landscape when Twitter switched all of its users to what is called an “algorithmic feed”. This means that, just like Facebook and Instagram, users will be more likely to view tweets that match their own preferences rather than just the most recent ones.

Algorithmic Feeds Force Us To Compete (TechCrunch.com)

The free ride is over. Brands can no longer use social media platforms as unlimited marketing channels anymore. The hard sell will fade from view in favor of actual entertainment—rather than a mix of content posts and straightforward marketing, each status update, photo, video, or post published online will need to be laced with delight or risk obscurity.

7 Tips For a Successful Snapchat Video Marketing Campaign (ReelSEO.com)

With Snapchat reaching 8 billion mobile video views per day, there’s a lot of video content that’s being shared on an app that most marketers still aren’t sure how to use or capitalize on. Increasing social media engagement and getting any user from a Snap-to-sale should be your main priorities when using Snapchat for social media marketing, but how?

Emerging Marketing Trends in SXSW Interactive 2016

Tuesday, March 15th, 2016

Image by Flipboard

 

This week, SXSW Interactive 2016 kicked off with hundreds of marketers flocking to Austin, Texas for food, music, and a glimpse at new technologies that are expected to connect with consumers. Even after over two decades, the influence and role of SXSW in marketing shows no signs of fading.

 

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Content Marketing Strategies for Top Social Networks

Tuesday, March 8th, 2016

Image by Frau Hölle

 

As time goes by, it’s becoming clear that the line separating content marketing from social media marketing is getting blurry. While the former certainly exists outside of social media, brands can no longer run effective campaigns without considering how these will affect their business pages on Facebook, Twitter, or Instagram.

 

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Critical Steps in Surviving Social Media Mishaps

Wednesday, March 2nd, 2016

Image by Muffet

 

We’ve all seen how posts published on social media can flare up and go viral. Terrible tweets and Facebook faux pas can quickly cause trouble and make it hard for you to do damage control and reclaim control of your online brand. So if you find yourself in the middle of an occasional mishap, here are a few things you can do to get out of the mess:

 

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Monthly Link Roundup – 02-29-16

Monday, February 29th, 2016

Facebook Reactions: What Marketers Need to Know (SocialMediaExaminer.com)

Facebook recently launched Facebook reactions, which lets users go beyond liking a post by choosing from six emojis showing different emotions. This update can be useful for competitor research, Facebook business page admins can now get a better idea of how users react to specific types of content, status updates, and announcements.

5 Ways Millennials Show Love On The Internet And Why Your Brand Should Care (Forbes.com)

When it comes to expressing their feelings and emotions online, millennials are an open book. Whether it’s raving about a beauty product, talking about brands they love, or offering advice about where to buy the latest gadget, they’re on it. Smart brands will dig deep into this and take advantage of how millennials are showing the love.

The Psychology of Social Media: A Structured Approach to Social Media Marketing in 2016 (HuffingtonPost.com)

It pays to stay abreast of the latest social media updates so that you can make the most out of new functionalities, but as a general rule, you only need to create content that resonates with your followers and is appropriate to the platform you’re using.

Twitter’s New Timeline Is Here, And It’s All About The Algorithm (Mashable.com)

Twitter’s new timeline has arrived. The microblogging platform pushed out an update last February 10, making its much-talked-about timeline redesign official. Twitter’s new feature will showcase tweets sorted according relevance, marking the end of the site’s signature reverse-chronological timeline.

Top Social Media Trends in Staffing and Recruiting [Infographic] (SocialMediaToday.com)

Recruiters are now making social media work for them, helping employees and customers promote businesses with honest insight into what a company or brand is like. This infographic provides information on how recruiting and staffing agencies should be using social media.

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