Twitter | Social Media Marketing

Posts Tagged ‘Twitter’

Weekly Link Round Up – 11-29-12

Thursday, November 29th, 2012

Social Media Impact on Retailers’ Sales Uncertain (TheIthacaJournal.com)

Retailers may have hit record sales over the shopping weekend from Thanksgiving through Cyber Monday, but the impact of social media campaigns many of them invested in might be uncertain. This might not be a bad thing, since many of them were reported to have used social media to raise brand awareness than push sales.

For the 18th Time, Social Media Marketing Doesn’t Suck: How Twitter Drives Online Sales (SearchEngineWatch.com)

In the wake of Black Friday e-commerce reports, several mainstream media publications used an IBM finding to proclaim that social media marketing efforts on Twitter failed. However, the lack of conversions shown in analytics programs by people who came directly from Twitter doesn’t mean that interactions on the site with the brand didn’t influence their purchasing behavior.

Beyond Cyber Monday: Effective Content Marketing All Season Long (SocialMediaToday.com)

The holiday season is a great opportunity to improve relations with existing customers and cultivate new ones. But just like anytime of the year, businesses must think about their customer base and create experiences that make life more enjoyable to keep their audience coming back to them after the ornaments and Christmas lights have been packed away.

A Matter of Timing: Seasonal Marketing Strategies for SMBs (ECommerceTimes.com)

The holiday season is a great time to launch social media campaigns, since both are concerned with bringing people together. The best seasonal marketing, however, goes beyond big sales and promos during holidays. It needs to be in tune with the time-based interests and needs of target and existing customers.

Black Friday vs. Cyber Monday [INFOGRAPHIC] (Business2Comminity.com)

Using SAP Social Media Analytics by Netbase, which measures over 165 million websites across the globe, Scott Davis shows who won on buzz vs. shopping experience, if advanced running ads paid off, which retail categories received the most buzz, how online shopping is impacting the landscape, and what shoppers valued more than a great deal.

Tags: online marketing, Social Media, social media marketing, Strategy, Twitter
Posted in Weekly Link Round Up | No Comments »

Weekly Link Round Up – 10-26-12

Friday, October 26th, 2012

6 Scary Mistakes Business Owners Make (CorpNet.com)
You don’t need to look for the undead to find something scary in the world of business and social media marketing. Small business owners make mistakes all the time, all year round. For those who find running a business a frightening prospect, this informative post will teach you a thing or two without scaring you off.

5 Social Media Lessons Marketers Can Learn from The Blair Witch Project (Business2Community.com)

Forbes recently hailed The Blair Witch Project the best social media campaign ever, and influential individuals in the world of social media named it “the mother of all movies with viral buzz”. For small business owners, here are five important details and lessons you can learn from the film’s promotional campaign.

5 Nonprofit Lessons from The Walking Dead (Social.Razoo.com)

Many nonprofit organizations are surrounded by mute, will-less, dumb, and sometimes evil and dangerous people and situations that threaten their success. Joe Waters shares a few lessons and tricks to enable them to use their brains instead of being food for zombies.

Six Spookily Effective Halloween Social Media Marketing Tricks (Vocus.com)

There’s a huge opportunity for your business to join the Halloween celebration through some cleverly spooky social media marketing. Learn how to pull off a hashtag contest, crowdsourcing, costume contest, tweet-elections, and other fun promotions with help from this creative post.

What’s Really Scary About Social Media? [INFOGRAPHIC] (SubmitInfographics.com)

Here’s a creative way to look at social media at this time of the year—with some help from ghouls, bats, skulls, and other spooky creatures. For social media professionals, there are doubts and stresses they need to worry about all year round. Find out what these are by checking out this fun and colorful infographic.

Tags: Business, Marketing, Social Media, social media marketing, social network, Strategy, Twitter
Posted in Weekly Link Round Up | 1 Comment »

Weekly Link Round Up – 10-12-12

Friday, October 12th, 2012

3 Lessons Social Media Marketers Can Learn From Big Bird (Business2Community.com)

Proving you’re never too old to learn from the beloved Sesame Street character, PBS did a good job at creating awareness and spreading their message through a larger dialogue and social media. Businesses, whether large or small, can learn a lot from the way last week’s Presidential Debate was handled.

Winning the Debate over Social Media Marketing Automation (LyntonWeb.com)

Although many realize that social media automation can run counter to elements like engagement and authenticity, which constitute the social aspect of social media, it also has many positive uses, specifically in marketing.

Avoid Acting like a Political Campaign (SocialMediaToday.com)

While it’s great to reach out to customers in as many formats as possible, there comes a time when a company or business crosses the line from being welcomed to becoming an annoyance. Megan Totka shares how businesses can avoid joining the ranks of an overhyped political campaign gone stale.

3 things B2B Social Media Marketers should learn from the Presidential #Debate (ArgyleSocial.com)

According to a social media analytic report by Attention, Mashable noted that the microblogging website Twitter was home to over 70% of total online conversations about this year’s Presidential debate. Claire from The Argyle Blog shares what B2B social media marketers can learn from this event.

Social Media and Social Change [INFOGRAPHIC] (DreamGrow.com)

Social Media has helped individuals to advance social change in education across various platforms. This colorful infographic shows excellent statistics and ways how one person can make a big difference in social media, and how others can do the same as well.

Tags: Marketing, Social Media, social media marketing, social networking, Strategy, Twitter
Posted in Weekly Link Round Up | No Comments »

Weekly Link Round Up – 09-28-12

Friday, September 28th, 2012

Fundamental Content Marketing Strategies (CompuKol.com)

It is highly likely that those just starting out with social media are strategizing in a way that is not as effective as it could be. While there are a lot of strategic approaches that they can take, it is important to note the ones that work most effectively for their business.

Will Your Content Get You Elected to Student Council? (Business2Community.com)

Ron Mattocks shares his thoughts on content creation and how it performs through social media. Being successful through content marketing and social media entails a huge time commitment. If you are able to engage and hold on to your followers, you can be a step ahead of the competition.

Content Marketing: Master the Content Loop in 7 Steps (V3IM.com)

When it comes to creating and distributing content as part of a content strategy, creativity and proper marketing are key. The ideal goal is to create highly original content that is compelling enough to share with friends.

Why Businesses are Switching to Online Content Marketing (SocialMediaToday.com)

Thanks to the viral power of social media platforms like Facebook, Twitter, and YouTube, as well as continuous improvements in marketing automation functionality, businesses are now able to promote quality content more efficiently than ever.

Content Marketing Basics [INFOGRAPHIC] (SocialMediaExplorer.com)

With 90 percent of B2B marketers currently using content marketing to grow their business, it is important to know what content types are out there and which models and best practices will be good for your business.

Tags: content creation, Facebook, Marketing, online marketing, Social Media, social media marketing, social networks, Strategy, Twitter, youtube
Posted in Weekly Link Round Up | No Comments »

Weekly Link Round Up – 08-17-12

Friday, August 17th, 2012

Hiring for a Social Media Management Role? Start Here (SHGWW.com)

Olivier Blanchard, a 15 year veteran in the marketing management, brand management, and business development industry and one of the world’s leading voices in New Marketing and Social Media tools, provides businesses a practical guide for hiring a social media manager.

Defining a Social Media Management Agency (MaximizeSocialMedia.com)

There are many ways that can define what a social media management agency does, but are these enough? The following article discusses the new standards that businesses must consider before outsourcing their social media needs.

How Much Should You Plan to Pay Your Social Media Community Manager (Business2Community.com)

A community manager is the external voice of the company he works for and is the voice of the customers internally. Therefore, hiring expectations need to be realistic and in line with the results the client is looking for.

How to Hire a Great Social Media Manager (MarketingWithoutANet.com)

Standard corporate hiring packages should fly out the window when you’re hiring someone to manage your social media efforts. Instead, employers should look for a creative, curious, caring, passionate, person with the right balance of analytical and good listening skills.

INFOGRAPHIC: The Hectic Schedule of a Social Media Manager (SocMedSean.com)

Brand ambassadors, content managers, and strategists are terms used to describe the job of today’s social media managers. In case you’re wondering, they’re not just tweeting, watching YouTube videos, or playing games on Facebook.

Tags: Advertising, Business, Facebook, Social Media, social media marketing, Strategy, Twitter, youtube
Posted in Weekly Link Round Up | No Comments »