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Posts Tagged ‘Twitter’

Emerging Marketing Trends in SXSW Interactive 2016

Tuesday, March 15th, 2016

Image by Flipboard

 

This week, SXSW Interactive 2016 kicked off with hundreds of marketers flocking to Austin, Texas for food, music, and a glimpse at new technologies that are expected to connect with consumers. Even after over two decades, the influence and role of SXSW in marketing shows no signs of fading.

 

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Content Marketing Strategies for Top Social Networks

Tuesday, March 8th, 2016

Image by Frau Hölle

 

As time goes by, it’s becoming clear that the line separating content marketing from social media marketing is getting blurry. While the former certainly exists outside of social media, brands can no longer run effective campaigns without considering how these will affect their business pages on Facebook, Twitter, or Instagram.

 

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Critical Steps in Surviving Social Media Mishaps

Wednesday, March 2nd, 2016

Image by Muffet

 

We’ve all seen how posts published on social media can flare up and go viral. Terrible tweets and Facebook faux pas can quickly cause trouble and make it hard for you to do damage control and reclaim control of your online brand. So if you find yourself in the middle of an occasional mishap, here are a few things you can do to get out of the mess:

 

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Monthly Link Roundup – 02-29-16

Monday, February 29th, 2016

Facebook Reactions: What Marketers Need to Know (SocialMediaExaminer.com)

Facebook recently launched Facebook reactions, which lets users go beyond liking a post by choosing from six emojis showing different emotions. This update can be useful for competitor research, Facebook business page admins can now get a better idea of how users react to specific types of content, status updates, and announcements.

5 Ways Millennials Show Love On The Internet And Why Your Brand Should Care (Forbes.com)

When it comes to expressing their feelings and emotions online, millennials are an open book. Whether it’s raving about a beauty product, talking about brands they love, or offering advice about where to buy the latest gadget, they’re on it. Smart brands will dig deep into this and take advantage of how millennials are showing the love.

The Psychology of Social Media: A Structured Approach to Social Media Marketing in 2016 (HuffingtonPost.com)

It pays to stay abreast of the latest social media updates so that you can make the most out of new functionalities, but as a general rule, you only need to create content that resonates with your followers and is appropriate to the platform you’re using.

Twitter’s New Timeline Is Here, And It’s All About The Algorithm (Mashable.com)

Twitter’s new timeline has arrived. The microblogging platform pushed out an update last February 10, making its much-talked-about timeline redesign official. Twitter’s new feature will showcase tweets sorted according relevance, marking the end of the site’s signature reverse-chronological timeline.

Top Social Media Trends in Staffing and Recruiting [Infographic] (SocialMediaToday.com)

Recruiters are now making social media work for them, helping employees and customers promote businesses with honest insight into what a company or brand is like. This infographic provides information on how recruiting and staffing agencies should be using social media.

Monthly Link Roundup – 12-25-15

Friday, December 25th, 2015

5 Things You Should Be Doing In Social Media Marketing In 2016 (Forbes.com)

What new tactics should brands be using in the coming year? Forbes lists down the top 5 social media marketing strategies that marketers should start utilizing in order to make a bigger impact and better connect with their target audience in 2016.

Stop Reading About Social Media Trends And Start Listening (Techcrunch.com)

Smartphone usage and social media usage have truly become global phenomena. The more that tech users are reflective of the population as a whole, the more important it is to remember that these people are not just clicks or segments. Sitting behind these numbers and data are real people, and they should be treated as such.

9 Tips to Save Time in Social Media Marketing (Business2Community.com)

Almost everyone who does social media marketing, may they be marketers from large companies or small business owners, would want to accomplish more in less time. Business2Community.com shares some time-saving tips for social media, which includes careful planning, use of automation software, data analysis, and other strategies.

What Some Brands are Doing to Hurt Their Reputation in Social Media? (SocialBarrel.com)

When big brands realized the potential of social media in marketing their products and services, platforms like Facebook, Twitter, Pinterest, and Instagram have become a cost-effective way to reach out to a wider audience. Unfortunately, only a few brands truly do a fantastic job in marketing their brands through their social networks.

Why video is key for your social media marketing strategy (VIDEO) (VanCityBuzz.com)

Social media networks like Facebook and Twitter have now started to heavily optimize their platforms for video. Studies have proven that people will always interact with video easier and more willingly than other forms of content. So maybe video isn’t the future – but the channels that distribute it most definitely are.

Realizing Social Media’s Impact on Your ROI

Tuesday, December 8th, 2015

Image by kevin dooley

 

The time and money you’ve spent on social media marketing may have grown since you’ve started a few years back, and by now your business pages may already have hundreds or even thousands of followers. Indeed, growing your social media following is an excellent way to get your name out there, but does this have any real relevance to business success?

 

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Monthly Link Roundup – 11-27-15

Friday, November 27th, 2015

First Look: See Facebook’s 360-Degree Video Ads For At&T, Samsung & Others (MarketingLand.com)

Facebook tested 360-degree video ads with selected brands such as AT&T, Samsung and Walt Disney World earlier this month. This feature will encourage more users to shoot and post 360 videos and help marketers with limited production budgets to try out the format and use it to share deeper and more immersive stories in their campaigns.

Southeast Asia Has Among The Highest Social Network Usage In The World (eMarketer.com)

According to a recent forecast, Southeast Asia, which includes countries such as Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam, has some of the highest penetration of social network usage anywhere in the world. With mobile continuing to drive internet adoption in the region, these countries will continue to be a hot spot for various digital activity growths in the next few years.

How Instagram Is Gearing Up For Its Next Big Battle In Video And Live-Streaming: ’The Future Is Teleportation’ (Business.FinancialPost.com)

Instagram has evolved into a powerful way to record global events from millions of perspectives. To help users see the real world through the app, its founders are now promoting video in order to transform Instagram from a photo album into a live-streamed multimedia platform.

Pinterest Users Pin Holiday Content 4 Months Before Christmas (AdWeek.com)

Pinterest has released new data illustrating the increase in activity the platform sees during the holiday season. According to the study, users have begun pinning holiday content as early as four months before Christmas, with 71 percent of users’ pins relating to fashion, home decor, quotes and other products.

Thanksgiving Online Sales To Top $1.7B, 26% Of Purchases Made On Mobile (TechCrunch.com)

Looks like the online holiday shopping sales bug is creeping in earlier and earlier. According to recent reports by IBM, online sales the day before Thanksgiving were up by 35 percent compared to the same day a year ago, with average value per order up by $9.10. On the other hand, mobiles only account for just under half (48 percent) of all e-commerce traffic, meaning shoppers mostly use it for browsing goods if not buying outright.

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