Posts Tagged ‘Twitter’

Instagram Beefs Up, Reveals Next Steps for Advertisers

Tuesday, June 16th, 2015

Image by kennymatic


Almost 2 years ago, Instagram took the social media marketing industry by storm when it announced its plans to delve into the world of digital advertising. Despite outbursts from some annoyed millennials complaining about the ads, the online photo-sharing company continues to grow, now having over 300 million active users globally and a projected growth of at least $2 billion in advertising revenue by 2016.


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Monthly Link Roundup – 05-29-15

Friday, May 29th, 2015

Facebook Instant Articles will shake up media (and benefit users) (

Facebook recently introduced its new Instant Articles feature to deliver media and news articles directly to the users’ News Feed in a more streamlined manner. While the new feature will improve user experience, publishers are still unsure how it will impact their reach on the social network.

Twitter chats get social with Nurph’s video-to-video streaming (

This month, popular Twitter chat client Nurph launched its video-to-video streaming capability that would bring real-time video and audio conversations to Twitter group chats. Now, chat owners can include up to 8 streaming videos from a few select participants while having text-based conversations with hundreds or thousands of other people.

HootSuite Launches Facebook Ads, An Ad Tech Tool For Humans (

HootSuite has rolled out a free feature called “Facebook Ads” that can assist advertisers with ad creation on Facebook by suggesting the best posts to promote. Once a post is selected for promotion, HootSuite will automatically take care of ad placing, bidding, and targeting.

The Google-Twitter Deal Goes Live, Giving Tweets Prominent Placement In Google’s Results (

As promised earlier this year, Google is now showing Twitter tweets in a prominent carousel format on its search engine results. The feature is currently available on mobile devices and for English-speaking users in the U.S. Twitter promises desktop support and other languages in the future.

Google+ goes after Pinterest with Collections feature (

Google+ has added a new feature called “Collections” that allows users to post content such as pictures and articles about specific topics, similar to rival social network Pinterest’s online bulletin board. Currently available on desktop and Android devices, the new feature will soon be made available for Apple’s iPhones and iPads.

Using Data to Enhance Your Social Media Marketing Campaigns

Tuesday, May 19th, 2015

Image by janwillemtulp


Data is fast becoming more important in social media marketing. Big companies are not the only ones responding to data overload these days; small- and medium-sized business owners are now also expected to make sense of the numbers and utilize data to improve decision-making.


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Monthly Link Roundup – 04-24-15

Friday, April 24th, 2015

Pinterest Debuts A New “Pin It” Button Designed To Speed Up Bookmarking (

Pinterest has begun to roll out its new “Pin It” button developed by the Icebergs team that the photo sharing site acquired last summer. The new button enables users to speed up bookmarking by reducing the number of clicks required to save content.

Instagram gives Apple Watch developers a hand (

Instagram shared some of its code used for building its Watch app to make it easier and faster for other Apple Watch developers to create their own applications on the up-and-coming device. Built using open-source technology, the Instagram code can make it easier for apps to use complex data on a small device, such as the Apple Watch.

LinkedIn announces Elevate app to help employees share company content (

LinkedIn has announced a new app called Elevate that enables employees to share high-quality content from their companies. The new app gives companies the ability to tap their employees’ organic connections to boost engagement.

Twitter now allows anyone to send you a direct message, even if you don’t follow them (

Twitter now offers users worldwide the option to receive direct messages from anyone, even from those they are not following. A direct message button is also added to profiles on iPhone and Android devices to encourage users to try the new feature.

At Coachella 2015, Periscope Dominates Meerkat With Live Video Stream Counts (

Twitter’s live streaming app Periscope came on top of the competition against Meerkat in this year’s Coachella musical festival, according to Zignal Labs. While usage fell for both apps on the second weekend of the event, Periscope still garnered 95 percent more mentions than Meerkat.

Monthly Link Roundup – 03-27-15

Friday, March 27th, 2015

Meerkat at SXSW shows the future of live conference video (

The wide success of Meerkat at this year’s South by Southwest (SXSW) conference may very well change how trade shows and conventions are broadcast to the world. By allowing events to be shared at real time, the app offers a way to let users join an event remotely or attend two talks at the same time.

LinkedIn Extends Self-Service Profile Widget To College And University Sites, No LinkedIn Visit Required (

LinkedIn is extending its service to colleges and universities through a self-service widget that allows students to add their qualifications to their LinkedIn profiles without going to the site itself. The widget can be added to the school website or email to let students update the education section of their LinkedIn profiles.

Getting started with YouTube’s interactive cards (

YouTube just recently introduced its interactive cards that will replace its interactive annotations which have the tendency to disrupt the viewing experience whenever they pop up. Accessible by tapping the small “i” icon at the top right corner of a video, the cards come in different types, including promoted merchandise and related videos, that help enhance engagement with viewers.

Twitter is testing big new app install advertisements in the timeline (

Twitter is currently testing a new type of ad unit that shows app advertisements in a carousel. The new look also takes up a much larger space compared with how the microblogging site’s suggested apps first came out, perhaps to be more effective at grabbing attention.

Facebook’s War Continues Against Fake Profiles and Bots (

Facebook has recently updated the way it measures the number of people who like a page in an effort to eliminate fake users on the social network. The most recent purge also came with a warning to page owners that the decrease in their likes was due to the removal of inactive accounts.

Score a Win in the Latest Twitter and Google Firehose Deal

Tuesday, March 10th, 2015

Image by shawncampbell


The digital marketing world is abuzz following the announcement of the latest firehose deal between Google and Twitter. This partnership aims to take the impact of real-time social media marketing to a whole new level, as relevant tweets from users will now be displayed in Google search results mere seconds after they’ve been posted. The update is expected to be deployed soon, but the actual launch date has not been finalized yet. What we do know is how much this deal is going to affect many businesses’ marketing campaigns.


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Monthly Link Roundup – 02-27-15

Friday, February 27th, 2015

Instagram Videos Will Now Loop Over and Over in Your Feed (

Instagram rolled out a small update that now lets videos repeat endlessly on the feed rather than playing just once. The update creates a GIF-like experience that puts Instagram at par with Twitter’s Vine app.

Google Acquires Odysee, An App For Private Photo/Video Backup And Sharing, Team Joins Google+ (

Google has just recently acquired Odysee—an app that allowed users to automatically back up and share photos. Odysee will now join Google+ to develop its Photos service, which may soon offer new features such as offline and private sharing options.

Here Is the Captivating Ad Format Facebook Hopes Will Wow Its Users (

Now with its autoplay capability, Facebook can now support cinemagraphs on its NewsFeed. Facebook is also encouraging more brands to take advantage of this format to make creative ads that can captivate users on the network.

Twitter introduces TweetDeck Teams to make managing accounts easier (

Twitter recently launched “TweetDeck Teams” for its dashboard app to let users share Twitter accounts without having to share passwords. The new feature allows those who manage or share a twitter account to limit the number of people with access to the shared account’s credentials and password.

Snapchat Now Lets You Add Music To Your Snaps (

SnapChat users can now add music to short videos they send through the photo-messaging app. Currently available only on the iOS version, this new feature allows users to incorporate their videos with audio from iTunes, Spotify, and SoundCloud.


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