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Posts Tagged ‘Twitter’

Monthly Link Roundup – 09-25-15

Friday, September 25th, 2015

Facebook wants a ‘dislike’ button without the negativity (Fortune.com)

In a Q&A this month, Facebook CEO Mark Zuckerberg announced that a “Dislike button” was under development and might soon be added to the social network. Zuckerberg said the new feature wouldn’t serve as a way to express negativity, which could lead to online harassment, but rather sympathy for tragic or serious posts.

Twitter’s Custom Emojis Make Their Debut As An Ad Unit With #ShareACoke (TechCrunch.com)

Previously introduced for special events and famous people, Twitter’s custom emojis recently debuted as part of Coca-Cola’s #shareacoke ad campaign. Whether custom emojis will be offered as an ad product in the future will depend on data collected from this partnership.

Pinterest Targets Search Ad Budgets (WSJ.com)

Pinterest is setting itself apart from social networks as it convinces advertisers that it’s a place for discovering products, not for connecting with loved ones. In line with this positioning, the visual bookmarking service has been working to change its image as a scrapbooking tool by launching several ad products in the last few months.

Snapchat is letting users pay $.99 to replay disappearing snaps, and it just added a ‘lens’ feature to animate your selfies (BusinessInsider.com)

Snapchat’s most recent update included three new features: face filters, virtual rewards, and paid replays for a single snap. The last one is the company’s first attempt at in-app purchases, providing users with up to three replays for $.99.

Tumblr changes reblogs so you can actually read them (Mashable.com)

Tumblr’s update at the start of the month now shows reblogs in a uniform column to make navigation easier. In the old system, comments were nested under reblogs, creating a very long, confusing chain especially if there were lengthy threads.

Leverage the Twitter-Google Partnership with These Three Tips

Tuesday, September 1st, 2015

Image by mkhmarketing

Twitter’s integration with Google brings welcome news now that tweets are searchable both on mobile and desktop. If your Twitter account hasn’t been active in the last few months, now is the time to breathe new life into it so you don’t miss out on opportunities that can boost online visibility as well as web traffic for your business.

 

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Monthly Link Roundup – 08-28-15

Friday, August 28th, 2015

After Years Of Restraint, Facebook Tries Allowing GIFs In Ads And Page Posts (TechCrunch.com)

Facebook is now starting to allow businesses to use GIFs as ads or in Page posts, with Wendy’s and Kuat among the first to try out the format. Currently, the social network is evaluating GIFs on how they impact user experience before deciding to roll them out to more Pages.


Facebook is working on a Twitter-like app that lets publishers send mobile breaking news alerts to the masses
(BusinessInsider.com)

What seems to be part of Facebook’s initiative for businesses, a stand-alone mobile news app that’s similar to Twitter is reported being developed by the social network. Through the app, partnering publications will be able to send followers mobile alerts on breaking news they can read more about via a link.

Twitter to Offer Promoted Tweets, Videos Beyond Twitter (AdAge.com)

Twitter is making plans to deliver promoted Tweets and videos beyond the microblogging site. Through its Audience Platform, Twitter is going to offer advertisers the ability to run Twitter ads and campaigns on thousands of other apps within the MoPub network.

Google integrates Twitter into its desktop search results (TheNextWeb.com)

Google now displays rich Twitter cards on desktop results when someone runs a search on a Twitter user’s account or a hashtag. This new feature is part of Twitter’s announced integration with Google which already started appearing on mobile last May.

Instagram is opening the advertising floodgates (Mashable.com)

Earlier this month, Instagram switched on an API that now lets advertisers use third-party platforms to post ads on the photo-sharing app. With this change, a wider set of advertisers will be able to run campaigns on the app—something that only a select group of big brands were able to do before.

Monthly Link Roundup – 07-31-15

Friday, July 31st, 2015

Twitter’s Project Lightning could be called ‘Moments’ (Mashable.com)

“Project Lightning,” which Twitter announced last month, may be renamed “Moments” once launched sometime this year, though the final name remains undetermined for now. At its core, the upcoming feature will let users follow breaking news or live events on Twitter’s homepage even when not logged in.

Tumblr Adds New Data Partner as Marketers Race to Interpret Social Images (AdAge.com)

Crimson Hexagon, a social media analytics company, has just joined Tumblr’s list of data partners including Adobe Social and Curalate, among others. Given access to the microblogging site’s real-time data, the company gathers information on the instances brands have been mentioned in text, imagery, and more.

You Can Finally Search Instagram on Your Desktop (WIRED.com)

Instagram has finally given its desktop version search capabilities that let users look up usernames, hashtags, or locations. The added feature follows another recent update that improved the design and user-friendliness of the photo-sharing website’s desktop experience.

Facebook gears up to fight YouTube with new video publisher tools (TheVerge.com)

To catch up with YouTube, Facebook announced new updates that include customization options when uploading videos, as well as an improvement of the back-end tools for organizing video collections. These features will begin rolling out in the next few weeks.

YouTube’s New App Plays To Creators (TechCrunch.com)

YouTube has launched a new version of its app that enables creators to deliver content to fans more effectively through a new subscription tab feature. New video creation tools have also been added to the app.

The Importance of Utilizing SMM Strategies in Your Healthcare Business

Tuesday, July 7th, 2015

Image by NEC Corporation of America

 

Formulating SMM strategies is no longer an afterthought for many companies and organizations. Every major brand out there has established its presence across various social media platforms, and they are proactively creating SMM campaigns to increase brand awareness and customer engagement.

 

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Monthly Link Roundup – 06-26-15

Friday, June 26th, 2015

PINTEREST IS FINALLY GOING TO LET US BUY THE THINGS WE LIKE (WIRED.com)

Early this month, Pinterest announced that users can now buy products directly through the site with its new buyable “Pins.” The new feature is being rolled out this month as an update to the social network’s iOS app.

Twitter Gets More Shoppable With Product Pages And Collections (TechCrunch.com)

Twitter is currently testing a new feature that enables users to discover products and places through dedicated pages that offer basic information as well as the ability to purchase. These pages also include curated collections that link to product pages.

Instagram to Offer Millions of Current Events Photos (NYTimes.com)

Instagram is now offering the latest events via its new “Explore” button which will showcase the most important photos and videos of current events happening in specific regions as well as all over the country. The new feature will currently be available in the US version of the app.

Facebook Adding Buy Button? Could Change Everything (Business2Community.com)

Social media giant Facebook is getting into the e-commerce game with a new buy button feature that will show up in posts by Shopify retailers, for the moment. Users now won’t have to visit the retailers’ websites to make a purchase.

Union Metrics Launches Multi-Channel Reporting & Adds Facebook Analytics (MarketingLand.com)

Social media analytics platform Union Metrics has recently added multi-channel reporting and Facebook analytics to its Social Suite. Social marketers can now track brand performance on Facebook as well as on Twitter, Instagram, and Tumblr at the same time.

Instagram Beefs Up, Reveals Next Steps for Advertisers

Tuesday, June 16th, 2015

Image by kennymatic

 

Almost 2 years ago, Instagram took the social media marketing industry by storm when it announced its plans to delve into the world of digital advertising. Despite outbursts from some annoyed millennials complaining about the ads, the online photo-sharing company continues to grow, now having over 300 million active users globally and a projected growth of at least $2 billion in advertising revenue by 2016.

 

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