Photo by Sergio Kanazawa
Last week, we discussed the mores and codes of Twitter and Facebook. This installment will cover another kind of social media platform: social video hosting.
Vimeo
Posts Tagged ‘video’
Creating Your Online Videos
Wednesday, February 10th, 2010
Photo by Ronaldo F Cabuhat
You know video is huge for 2010 and you want to execute a video strategy for your business. Where do you start?
To begin, determine your video campaign goals. Will you create videos tagged with a call to action asking your audience to go to a landing page or social network? Are you putting products or services in motion to dispel inaccuracies or to comfort your audience?
SEO for Video Content
Friday, January 22nd, 2010
Since the popularity of the Flip Camera and other digital devices have made it easier to create digital media, the popular video trend is becoming more of a social media campaign focus than it was before. In addition to the actual content produced, it is a good idea to also consider search engine optimization (SEO) and improve searchability for the videos.
Here are five considerations.
1. Optimize the video with keywords. Similar to text content, video SEO involves optimizing with relevant keywords for search engines and user experience. Use targeted keywords in the file name, title, tags, URL and linking text. Also be sure to add a paragraph of keyword optimized text with a relevant description of the video content.
Add Videos for an Engaging, Successful Social Media Presence
Thursday, December 31st, 2009
Photo by laverrue
Video blogging is a growing trend and close cousin to traditional blogging, which incorporates engaging video communication instead of static text content. These “vlogs” let visitors see and experience their favorite bloggers through multimedia—they come across more personal and build added trust, and often allow users to interact by leaving video ratings, comments, or even video replies.
Who’s Using Video?
More and more successful websites are quickly incorporating video. You’ll notice the prominence of video content on the big news websites that used to have all static content—sites like CNN, Fox, and Huffington Post, for example—now video media makes up a huge percentage of their content. And the use of video is growing. Since it’s creation in 2005, video-sharing site YouTube has become the fourth-most-visited website globally. The network has over 70,000 uploads each day, which include news clips, comedy sketches, animations from talented artists, silly amateur humor, useful coaching videos, documentaries, clips from popular primetime TV shows and much, much more. There is no doubt about it, video is hot.
Using Social Media To Repurpose Content
Friday, December 25th, 2009
photo by azglenn
I am a firm believer in working smarter and not harder. There is so much on many of our plates in any given day and tangling ourselves with the countless activities in social media can be a bit much when faced with other tasks and duties. Today I wanted to touch on a subject that I have been a huge fan of, for both clients I have worked with and in my own work. The concept is to repurpose content through social media.
Like Reuse Old Content?
Not exactly. This isn’t like Back To The Future II when Doc Brown creates a car that drives on garbage. Instead repurposing content is actually about spreading your thoughts, ideas and content over multiple formats to expand your reach without going crazy in content creation.
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- The Anti-Social Media Douche List #3: Indifference on Twitter
- Weekly Link Roundup (08-13-10)
- What Google Wave’s demise taught us
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- Social Media & Online Gaming: biggest time sinkholes online
