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Posts Tagged ‘video marketing’

Monthly Link Roundup – 01-31-18

Wednesday, January 31st, 2018

2018: Year Of The Influencer Or Year Of The Influencer Marketing Implosion? (MarketingLand.com)

Influencer marketing has become very popular as a form of social media marketing, but can that popularity last? In the current media landscape, the rewards for influencer marketing are so high that many brands simply have no choice but to take the plunge.

Why The ‘Working Backwards’ Method Is Key To A Superior Customer Experience (EConsultancy.com)

The ‘working backwards’ method is defined by a focus on the customer need. Instead of starting with the technology, one needs to start with the customer experience and work backwards towards the technology. Working backwards means introducing the benefits of technology to customers so they can use it to solve an existing problem in their lives.

10 Ways To Make Videos Your Customers Can’t Resist (ContentMarketingInstitute.com)

Videos are very ‘in’ right now. Should go follow the video ad examples that top brands have been sharing online, or should you come up with your own best practices? Whether you decide to go with the flow and jump on the bandwagon, or pave your own way and take full responsibility for the outcome, learning and video ambassador for TechSmith Corp. gives different ways to make irresistible videos.

5 Amazing Small Business Predictions You Can’t Afford to Miss (SmallBizTrends.com)

With 2018 just underway, plenty of small businesses are curious about what the year will have in store. If you’re a small business owner, here are some of the major areas that your brand might want to take note of.

How CES Highlights the Speed of Change for Brands (AdWeek.com)

At this year’s Consumer Electronics Show (CES), senior marketing director of global media for Google, Joshua Spanier, sees CES as a crucial intersection of business and technology. In this converged and connected world, however, marketers must create entirely new operating models and paradigms to get recommendation engines to actually recommend their products and services.

Boost Online Marketing Efforts with Google+ Hangouts on Air

Thursday, June 20th, 2013

Image by Bernard Goldbach

If you haven’t fully explored the potential of Google+ to boost your marketing efforts, you might want to check out the social network’s Hangouts on Air. This feature allows users to broadcast live discussions and performances to an audience worldwide. Your circles and any number of individuals can be invited to join you on Hangouts on Air. Once broadcasting begins, a live player will be posted on your Google+ Home page and YouTube channel. The session is also automatically recorded as a public video that is available on both accounts.

 

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Weekly Link Round Up – 12-14-12

Friday, December 14th, 2012

Social Media Marketing and Video Marketing Go Hand in Hand (RayWateska.com)

Running a business means you need to recognize the importance of marketing. Don’t be discouraged when you’ve tried almost every marketing strategy you could think of without finding a great deal of success. One of the most effective ways to promote your business these days is video marketing. Read on and learn how this method can help you boost your sales.

13 Trends in Social Video (SmartBlogs.com)

Given the statistics—1 in 2 people consume video content online, and by the end of next year the audience for online videos will greatly differ from television viewers—digital video consumption is sure to reach a tipping point and the audience advertisers are targeting will be online. Simon Jones gives us 13 trends we can use to make the most out of this important development.

5 Ideas for Creative Visual Content Marketing (InteractMedia.com)

Visual marketing is now starting to spread across the Internet like a game-changing storm. Whether they’re vibrant photos on Pinterest, links to striking infographics, or marketing videos on YouTube, people are now starting to pay more attention to visual content because many of us are word-exhausted and this medium offers us a new way of looking at things.

Storytelling in Product Videos Gets You Sales (MyWebPresenters.com)

The PAS (Pain—Agitate—Solve) formula, developed by renowned sales specialist, Dan Kennedy, is an easy way to structure your videos so they will engage your audience and illicit particular responses from your target customers. It is an ideal format, due to its simplicity and ability to connect with viewers quickly.

Infographic: Content Marketing and the Power of Video (BrainShark.com)

Video has been an increasingly powerful tool for marketers, as Social Media Examiner recently reported that it’s the number one area that they planned to increase their investments this year. Video marketing can greatly help alleviate the ongoing word-exhaustion many consumers are experiencing. Statistics from a study done by Content Marketing Institute (CMI) show that online video usage amongst B2B content marketers rose by 12%.

Weekly Link Round Up – 06-15-12

Friday, June 15th, 2012

See, Like, Buy: How Video Fuels S-Commerce? (ViralBlog.com)

Using video content can have a huge impact on a social media campaign targeting a Gen Y audience, particularly when the video is done completely out-of-the-box. The author shares clothing retail brand Only’s groundbreaking campaign, The Liberation, which creates a unique and memorable brand experience using video.

Social Video Advertising – Why You Should Care (Blogs.Position2.com)

Online video is a great way to personalize the online shopping experience. With the increasing number of video platforms and more consumers watching and sharing ad videos online, marketers will find that incorporating video into their campaigns may be very helpful.

10 ‘New Breed’ Mobile Video Sharing Apps to Watch (CommsCorner.com)

Image sharing is all the rage this 2012, thanks to Pinterest and Instagram. But a new trend is emerging – video sharing. No longer just limited to YouTube, users can now share videos via several mobile sharing apps, 10 of which are featured here.

Best Time to Publish New Video Content May Depend on What Devices are Viewing It (ReelSEO.com)

While sticking to a schedule when posting videos can help to build your audience, new findings from Ooyala’s Global Video Index for Q1 2012 offer new insight into the best times for publishing video content online. The best time may depend on the type of device it’s viewed on, whether desktop/laptop, tablet, mobile, or connected TV.

Video is Killing the SEO star! (SmallBusinessMarketingIdeas.tv)

Small businesses looking to land on the first page of Google’s search results for their chosen keywords may want to look into incorporating video into their strategy. The writer shares findings on an experiment he conducted on using video for social media marketing that show just how effective this can be.

Tips to get you started on video marketing

Friday, June 15th, 2012

Image by Movieing Memories

When including videos into your brand’s social media marketing campaigns, you’ll need to learn the ropes to be able to effectively create truly engaging videos. When done properly, video marketing can help your brand attract people into your fold, get them to stay long enough to absorb your message, and get motivated enough to share your videos with their friends. However, in order to launch successful video marketing campaigns, companies will need to first establish their presence online. Here are a few tips on how you can get started on producing videos to supercharge your social media marketing strategies.

 

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Producing video content: Video production stages

Thursday, March 15th, 2012

There are many ways brands can create content for their social media marketing-geared campaigns, and it’s the responsibility of the online marketer to produce ones will capture the targeted audience’s attention, get their message across, and even influence them to share it with everyone else.

 

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5 Ways To Implement Video Into Your World

Monday, January 18th, 2010

photo by *spo0ky*

Video isn’t the future its the now and there are a number of ways to get involved implementing video into your business, marketing plan or social media profiles. The reasons to add video to your business are plentiful as well from

  • Showcasing your brand in a new light
  • Engaging multiple senses of your fans and prospects
  • Distribution (there is more than just YouTube)
  • To fit the attention span of your audience
  • To continue to re-purpose content
  • Put a face and a person to the typical cardboard company image
  • To capitalize on the over billion video views online everyday (that’s just YouTube)
  • To increase visibility in search engines due to Universal Search
  • To stand out from your competition
  • And so much more!

 

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