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Posts Tagged ‘Videos’

Vlogging Quick-start Guide: Exuding Confidence on Camera

Tuesday, September 12th, 2017

Image by Jim Makos

 

Videos are everywhere—they’re in websites, your social media feeds, and they even show up in search engine results. Starting a video blog or vlog is a powerful way to spread your message and reach potential customers, and regular video posts can solidify your connection with your audience.

 

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Here’s the 411 on Instagram’s New Live Video Feature

Tuesday, November 22nd, 2016

Image by Instagram

 

Instagram Live is one of the two major updates recently released by the photo-sharing platform. As part of Instagram Stories, a feature that was released in August and is now used by 100 million people every day, Instagram Live lets users broadcast videos to their followers in real-time.

 

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Delicious Opportunities for Food Marketing on Social Media

Tuesday, August 16th, 2016

Image by Thomas Hawk

 

Food has the incredible power of capturing people’s attention, and marketers are already learning from food video trends and creating experiences that get people talking day after day.

 

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Facebook Live and Videos Offer Plenty of Opportunities for Marketers

Tuesday, July 19th, 2016

Image by Thomas Leutard

 

Facebook—the once clogged and overwhelming feed of baby shower announcements, birthday greetings, and Monday morning rants is now recognized as the future for marketers. Creating an effective Facebook strategy has become an essential focus in social media marketing, where combining influencer marketing with interactive video content offers huge opportunities for brands.

 

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Why You Should Give Your Auto-play Videos the Silent Treatment

Tuesday, June 21st, 2016

Image by J E

 

Getting aurally violated by a loud, auto-playing video ad while browsing online is definitely one of the more annoying experiences you can have on the Internet. But when a video’s volume default setting is set to mute, or when the ad is part of your feed rather than invading the screen, the annoyance level drops drastically. This is what social media websites have done with their silent auto-play video ads, a format that has brands and marketers eagerly investing.

 

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Drive Engagement and Win Customers with Live Streaming Video

Tuesday, December 29th, 2015

Image by steveritchie

 

Live streaming video is a great way to reach and engage your customer base in real time. Coming up with creative ways to implement live streaming videos in your social media marketing can be challenging, but the potential returns are big. You can start small by publishing your own content using just a webcam and microphone, or you can also try specialized platforms like Periscope or Meerkat.

 

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Monthly Link Round Up – 08-29-14

Friday, August 29th, 2014

The ‘Ice Bucket Challenge’: A case study in viral marketing gold (Digiday.com)

One of the reasons why the Ice Bucket Challenge has become so successful is that it started from an organic source—with one individual and family. Their idea has led to an tremendous outpouring of support from a wide range of people from all over the world.

Social media marketing must move beyond buzz baiting (MarketingWeek.co.uk)

Many brands in Europe, as well as other parts of the world are snubbing chances to engage and convert social media fans into long-term leads by putting emphasis on attention-grabbing campaigns instead of focusing on functional content that’s created to serve a specific purpose.

4 Mistakes Marketers Make When Trying to Go “Viral” (Blogs.HBR.org)

Any form of marketing has always been about creating meanings between a company, its audience, and a wide culture or movement behind it. These days, as social networks are increasingly becoming the primary vehicle for content discovery and curation, companies that don’t involve audiences in the creation and spreading of their message are at a bigger risk of becoming unsuccessful.

Social Media Marketing: Staying Up on Trends (Business2Communitycom)

Working in social media marketing comes with the pressure of staying up-to-date with the latest networks, apps, news, and trends. When marketers miss the boat, it can have huge implications on their quality of work as well as their relationship with clients. Stephanie Jones shares ideas on how businesses can be on top of their social media marketing game.

7 Marketing Lessons From The ALS Ice Bucket Challenge (Blog.Hubspot.com)

The ALS Ice Bucket Challenge demonstrated the power of social media and its ability to influence cause marketing on a worldwide scale. And even if it will take a while before a social storm of this caliber will rise again, the Ice Bucket Challenge holds a number of important lessons for marketers.

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