Blog

Posts Tagged ‘Videos’

Monthly Link Roundup – 01-31-18

Wednesday, January 31st, 2018

2018: Year Of The Influencer Or Year Of The Influencer Marketing Implosion? (MarketingLand.com)

Influencer marketing has become very popular as a form of social media marketing, but can that popularity last? In the current media landscape, the rewards for influencer marketing are so high that many brands simply have no choice but to take the plunge.

Why The ‘Working Backwards’ Method Is Key To A Superior Customer Experience (EConsultancy.com)

The ‘working backwards’ method is defined by a focus on the customer need. Instead of starting with the technology, one needs to start with the customer experience and work backwards towards the technology. Working backwards means introducing the benefits of technology to customers so they can use it to solve an existing problem in their lives.

10 Ways To Make Videos Your Customers Can’t Resist (ContentMarketingInstitute.com)

Videos are very ‘in’ right now. Should go follow the video ad examples that top brands have been sharing online, or should you come up with your own best practices? Whether you decide to go with the flow and jump on the bandwagon, or pave your own way and take full responsibility for the outcome, learning and video ambassador for TechSmith Corp. gives different ways to make irresistible videos.

5 Amazing Small Business Predictions You Can’t Afford to Miss (SmallBizTrends.com)

With 2018 just underway, plenty of small businesses are curious about what the year will have in store. If you’re a small business owner, here are some of the major areas that your brand might want to take note of.

How CES Highlights the Speed of Change for Brands (AdWeek.com)

At this year’s Consumer Electronics Show (CES), senior marketing director of global media for Google, Joshua Spanier, sees CES as a crucial intersection of business and technology. In this converged and connected world, however, marketers must create entirely new operating models and paradigms to get recommendation engines to actually recommend their products and services.

Vlogging Quick-start Guide: Exuding Confidence on Camera

Tuesday, September 12th, 2017

Image by Jim Makos

 

Videos are everywhere—they’re in websites, your social media feeds, and they even show up in search engine results. Starting a video blog or vlog is a powerful way to spread your message and reach potential customers, and regular video posts can solidify your connection with your audience.

 

Read the rest of this entry »

Here’s the 411 on Instagram’s New Live Video Feature

Tuesday, November 22nd, 2016

Image by Instagram

 

Instagram Live is one of the two major updates recently released by the photo-sharing platform. As part of Instagram Stories, a feature that was released in August and is now used by 100 million people every day, Instagram Live lets users broadcast videos to their followers in real-time.

 

Read the rest of this entry »

Delicious Opportunities for Food Marketing on Social Media

Tuesday, August 16th, 2016

Image by Thomas Hawk

 

Food has the incredible power of capturing people’s attention, and marketers are already learning from food video trends and creating experiences that get people talking day after day.

 

Read the rest of this entry »

Facebook Live and Videos Offer Plenty of Opportunities for Marketers

Tuesday, July 19th, 2016

Image by Thomas Leutard

 

Facebook—the once clogged and overwhelming feed of baby shower announcements, birthday greetings, and Monday morning rants is now recognized as the future for marketers. Creating an effective Facebook strategy has become an essential focus in social media marketing, where combining influencer marketing with interactive video content offers huge opportunities for brands.

 

Read the rest of this entry »

Why You Should Give Your Auto-play Videos the Silent Treatment

Tuesday, June 21st, 2016

Image by J E

 

Getting aurally violated by a loud, auto-playing video ad while browsing online is definitely one of the more annoying experiences you can have on the Internet. But when a video’s volume default setting is set to mute, or when the ad is part of your feed rather than invading the screen, the annoyance level drops drastically. This is what social media websites have done with their silent auto-play video ads, a format that has brands and marketers eagerly investing.

 

Read the rest of this entry »

Drive Engagement and Win Customers with Live Streaming Video

Tuesday, December 29th, 2015

Image by steveritchie

 

Live streaming video is a great way to reach and engage your customer base in real time. Coming up with creative ways to implement live streaming videos in your social media marketing can be challenging, but the potential returns are big. You can start small by publishing your own content using just a webcam and microphone, or you can also try specialized platforms like Periscope or Meerkat.

 

Read the rest of this entry »

Follow SocialMediaMarketing.com

Contact us for Free Analysis