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Posts Tagged ‘Vine’

Weekly Link Round Up – 06-21-13

Friday, June 21st, 2013

The Rise Of Social Video: How Social Media Is Creating New Winners In Online Video (BusinessInsider.com)

Television isn’t the only medium used by people to distribute and watch videos these days. The Internet and social media platforms have provided content creators and marketers an economical and cost-efficient way to send their message across.

3 Ways to Prepare for Video on Instagram (SocialMediaToday.com)

News leaked early this week about Facebook soon unveiling the addition of video to their very popular recently-acquired product, Instagram. Steven Shattuck shares his input on how social media marketers can prepare their strategy should video be added to Instagram.

Marketers Have Found a Way to Use Vine (AdWeek.com)

Marketers pushing summer blockbusters have started to aggressively use Vine, Twitter’s nascent mobile app for six-second videos, to increase customer engagement and communication in their social networks.

Short-Form Social Video Posting: Vine Vs. Tout (WordStream.com)

Perhaps the biggest reason why companies like Vine and Tout are working to popularize short video posting is so they can push the success of short social interactions. Online video has been growing in popularity year after year, and they see this as an opportunity to bypass YouTube and offer a specific short and sociable video platform.

[INFOGRAPHIC] Advertisers, You Need YouTube (Visual.ly)

Video content and distribution has experienced enormous success in recent years, with YouTube emerging as the favorite medium of video seekers and sharers worldwide. This vibrant infographic is a valuable resource for marketers who wish to understand how YouTube and social video platforms will revolutionize their marketing efforts.

Using Different Video Formats to Create a Unique and Engaging Online Presence

Thursday, June 13th, 2013

Image by Vancouver Film School

As we have said in a previous post, videos are effective means of driving traffic to your websites and increasing brand awareness. Video content can be created in various ways, and utilizing these different methods helps build an “animated” social presence that can keep your followers interested and well informed about your company’s activities and offerings.

 

 

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Boost Your Marketing Campaign with Creative Vine Videos

Tuesday, March 5th, 2013

Image by Esther Vargas

Since its inception earlier this year, the Twitter-owned Vine app has become a hot topic among social media marketers. Vine allows users to film looping six second videos by holding their thumb on the capture-frame. The result is something similar to a GIF. Paired with the instant share option to Twitter or Facebook, Vine is practically the video counterpart of Instagram. Brands such as General Electric, Gap, and Red Vines have jumped onto this app for their marketing strategies.

The app’s quick-snippet format is a great tool for sharing short videos, which is perfect for capturing the short attention span most people have today. In fact, 20% of viewers tend to stop watching videos after 10 seconds.

To give your marketing campaign a boost with Vine, you’ll need to come up with videos that catch your followers’ attention and send your message efficiently in six seconds.

 

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Boosting Brand Awareness with Twitter’s Vine Video App

Tuesday, February 5th, 2013

Image by Esther Vargas

Besides the Raven’s 34-31 win and Beyoncé’s stellar performance, the 2013 Super Bowl gave us another outstanding thing to talk about: Twitter’s Vine video app. Calvin Klein used it for extra promotion during the 34-minute blackout, while 49ers quarterback Colin Kaepernick posted videos through it on the official Super Bowl twitter account (@superbowl). Thanks to all that activity, the Twitter-owned app gained a lot of fame in one day with fans and businesses alike.

 

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