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Posts Tagged ‘Viral’

How YouTube Became “Mainstream” Marketing

Tuesday, March 30th, 2010

YouTube

When YouTube first launched in 2005, no one could have predicted the impact that YouTube has today. Unlike other networking platforms where there are multiple options available for organizations to use, YouTube is far and beyond in a category of their own when it comes to video sharing and content. While there are other options such as Vimeo, what separates YouTube from the rest is that they have become ‘mainstream’ in regards to marketing.

When used as an adjective, “mainstream” is defined as “representing the prevalent attitudes, values, and practices of a society or group.” With that said, mainstream is the perfect adjective to describe YouTube.

 

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Question 1: Is “Viral” Right For You?

Sunday, January 10th, 2010

Viral Video

It’s every marketers dream is to be able to get their video content to the front page of YouTube. By doing so, it’s validating all their hard work and time put into making it. If you look at the front page of YouTube, typically, the videos on it have anywhere from 50,000 views to upwards of 500,000. Even more important is that this is typically only after a few days of being released.

So how can you make your video go viral? It’s easy to say that good content is always a sure shot, but if it were that easy, why doesn’t everyone do that then? I’ve seen plenty of videos with great content, but they only have only a couple thousand views. Great content is important, but there is definitely more to it.

Here are 4 questions you should ask yourself if you decide you want to create a viral video:

Question 1: Is “viral” right for your campaign?

 

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Why You Can’t Hide From Twitter

Thursday, December 17th, 2009

The other day, a friend of mine asked me if I thought that the whole Tiger Woods fiasco would be as wide spread if Twitter didn’t exist. After thinking about it, I said no. If you look at how the situation unfolded, after sites like TMZ told of Tigers many indiscretions, Twitter was sparked. Better yet, it was on fire. Twitter not only helped fuel the news, but it allowed people to voice their opinion on the situation.

You Can’t Hide

Because Twitter allows users to share content easily and more importantly, instantly, news becomes “as they happen.” In most cases, users on Twitter learn about breaking news even before major news networks do. Best case example is what happened when it was determined that Michael Jackson had passed away. It wasn’t from CNN or Fox that people found information about the situation, but rather from social media outlets like Twitter.

 

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