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Posts Tagged ‘Viral Marketing’

Weekly Link Round Up – 10-19-12

Friday, October 19th, 2012

The Secret Ingredient To Viral Facebook Posts (SocialFresh.com)

While Facebook on a usual day can be a frenzy of news and updates from friends and brands, there are some that cut through the noise and consistently stand out. What’s their secret? Simple. It’s all about relevance and timing.

Understanding Reddit Once And For All [Infographic] (SocialMouths.com)

Aside from marketing directly through Facebook, why not try influencing influencers? Most memes seen on Facebook actually originate from Reddit where users with the most interesting content are upvoted to reach the front page, garnering millions of views. By successfully engaging the Reddit crowd, social media marketers may be able to tap into a following that influences audiences on other social networks.

Obama vs Romney in Social Media: Who’s Using It Best? (CharleneLi.com)
On the other hand, powerful influencers in the offline world may or may not have the same hold on their audience online. Each with their different styles, Obama and Romney’s social media teams garner many followers and likes. But are their methods influential enough to rock the vote?

How to Find Influential People With Social Media (SocialMediaExaminer.com)

Part of influencing others is getting to know other influential people in your niche. Unfortunately, it might not always be easy to find the people who matter in your field. This is especially the case when you don’t know where to begin. Thankfully, there are simple ways to seek out the influencers through social media.

Social Media Hazard: Do Not Get Discouraged When No One Reacts (Soshable.com)

Although one of the goals in Social Media is to be seen and heard, it can often be discouraging when your actions don’t elicit any response. In some cases, it can even lead to downright panic, especially for brands. To combat this, consider whether you or your brand has been interactive, rather than just active, on social media.

A look at why Old Spice’s new interactive viral video is social media gold

Friday, August 31st, 2012

A look at why Old Spice and its interactive Muscle Music video is viral marketing gold.

Thanks to their viral marketing campaign unleashed two years ago, Old Spice has become the poster child of successful social media brands. Developed in partnership with ad agency Wieden+Kennedy, the campaign’s strategy involved refocusing the brand’s advertising focus and capitalizing on random humor and real-time engagements. This became the winning formula that elevated them to social media rockstardom—a feat that was frankly unexpected from a 74-year old brand that sold men’s hygiene products.

 

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Old Spice rouses the social Web anew with latest viral ad spot

Thursday, August 30th, 2012
Old Spice Muscle Music from Terry Crews on Vimeo

Old Spice has become quite the legend in the online marketing scene since they launched their meme-tastic viral campaign a couple of years back. Partnering with ad agency Wieden+Kennedy brought them a winning formula that meshed together random humor, exaggerated machismo, and torrential real-time engagements that truly elevated them to social media marketing rockstardom.  Recently, the company has unleashed Muscle Music, a new interactive ad spot that has got to be their funniest, highly engaging campaign yet.

 

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Three qualities of content massively shared on the social Web

Monday, April 23rd, 2012

Image by enviziondotnet

Everyday, massive amounts of content come out of the woodwork that is the Internet—all carrying different types of information for varying needs, crafted to cater to specific kinds of audiences. The various content marketing strategies that prompt this is driven by SEO, and social media marketing goals, as well as the multitude of opportunities these two can offer brands who have chosen to invest their resources on establishing and developing their presence online.

 

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Common qualities of successful viral marketing campaigns

Thursday, March 29th, 2012

Image by Dennis Ong

Viral marketing isn’t an exact science, and what makes tactics that employ it succeed in the social media space relies on many different variables. And while a lot of people can claim to be experts in the subject matter, there really isn’t one winning formula that can ensure a brand’s online marketing strategies can get massively viral.

However, there are good qualities successful viral marketing campaigns and even massively popular memes have in common.

 

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Snapshot: Understanding Viral Content Marketing

Tuesday, December 6th, 2011

In the past few years, Internet marketers have been heavily relying on the social Web to be able to reach as much people as possible, and help expand their brand’s mileage online. Among the many strategies that have cropped up from the proverbial think tank that is the social media graph, viral marketing has become something a lot of brands have been trying to get into. It isn’t really an exact science, but there are visible patterns you can integrate into your own strategies, as presented via an infographic by Problogger.

 

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Take this Lollipop scares social media oversharers

Friday, October 21st, 2011

TakeThisLollipop shows the dangers of social media oversharing

Viral hit Take This Lollipop takes a look at the dangers of cyberstalking.

Privacy is among the many touchy subjects that loom the online world today. Every day, more and more people are entrusting their most precious data and photos to online platforms like cloud computing services, and social media sites. And as inherently valuable as the Web is, it’s littered with individuals, lurking around its tubes and looking for prey.

 

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