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Posts Tagged ‘Viral Marketing’

Snapshot: Understanding Viral Content Marketing

Tuesday, December 6th, 2011

In the past few years, Internet marketers have been heavily relying on the social Web to be able to reach as much people as possible, and help expand their brand’s mileage online. Among the many strategies that have cropped up from the proverbial think tank that is the social media graph, viral marketing has become something a lot of brands have been trying to get into. It isn’t really an exact science, but there are visible patterns you can integrate into your own strategies, as presented via an infographic by Problogger.

 

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Take this Lollipop scares social media oversharers

Friday, October 21st, 2011

TakeThisLollipop shows the dangers of social media oversharing

Viral hit Take This Lollipop takes a look at the dangers of cyberstalking.

Privacy is among the many touchy subjects that loom the online world today. Every day, more and more people are entrusting their most precious data and photos to online platforms like cloud computing services, and social media sites. And as inherently valuable as the Web is, it’s littered with individuals, lurking around its tubes and looking for prey.

 

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Blendtec spices up the viral video engine

Wednesday, October 13th, 2010

will old spice blend viral marketing video

Think of the most memorable marketing-hinged viral videos that have clogged the social media tubes in the past few years and we’re certain both the Old Spice and Blendtec ad campaigns will be among those on top of your list.

And indeed they should be, both these campaigns have resonated well with their respective demographics and embodied the hilarity that inhabits Internet pop culture. Now, the latest video off Blendtec’s Will It Blend series has dropped, spoofing Old Spice’s The Man Your Man Could Smell Like.

 

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Social media marketing and the Bieber Fever

Monday, August 23rd, 2010


Image by Constantin B.

Mentioning Justin Bieber can surely detonate a bubblegum pop-bomb across the Internet. The overall effect makes prepubescent girls worldwide squeal and weep with excitement, snap up every piece of merchandise bearing his image and make YouTube videos lip synching to his songs.

On the other end of the spectrum, the rest of us merely see him as this migratory meme that just won’t go away. And so sites have been set up dedicated to document his every misfortune, block him from our Web drifting experience and ridicule his overall image.

Love him or absolutely abhor him, these mentions online give him great leverage that raises him as a brand atop the Web trails.

 

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