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Posts Tagged ‘Virtual reality’

Will Marketers Find VR a Soon-to-be Reality? Maybe Not.

Tuesday, February 14th, 2017

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If you’re a marketer who’s been long hoping to integrate virtual reality (VR) in his marketing campaign, you might want to put your plans on hold. Forrester Research recently published Virtual Reality Isn’t Ready for Marketing Yet, which finds that “critical-mass consumer adoption of high-end VR headsets is five years away,” although 360-degree video “will flourish on low-to-mid-end VR devices in the meantime.”

 

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F8 Conference 2016 Highlights: Bots, 360° Video, and VR

Tuesday, April 19th, 2016

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Facebook dominated the marketing and tech newsreels last week, thanks to announcements made during its annual F8 developers’ conference. Although the event is primarily aimed at developers, it’s when the company announces some of its biggest news and unveils services and features that users can expect in the coming months.

 

 

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