Posts Tagged ‘Web Service’

Tool Time: SocialMention

Tuesday, April 20th, 2010

As social media becomes an integral part of your brand’s online marketing campaign, it’s important to gauge its effectiveness in relation to your overall goals by tracking your social footprint across various channels and measuring their traction online.

While there are a lot of statistics reporting tools and status trackers available today, more often than not most of them lay particular focus only on specific social networks (usually Twitter and Facebook). As a result you end up using numerous tools and conduct multiple searches just to track one message you broadcasted. To solve this, we shine today’s tool time spotlight on SocialMention.


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Spreadtweet: Undercover Tweeting @Work

Monday, April 12th, 2010

Image by natasha_lopezbj

Twitter’s scope and apparent usefulness has expanded it from being a twee method to tell your friends what you had for lunch to a crucial messaging and marketing tool. However, while most businesses will either require their employees to use the service to distribute links and spread news regarding their brands or are lenient enough to allow its use in the office, many others still view it as a mere distraction.

Employers who understand the power a tweet may wield, also recognize its potential as a cause of many security threats and shady under-the-table information disclosures. Thus, the IT department’s blocking efforts to keep the company’s computers Twitter-free are understandable.


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