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Posts Tagged ‘Writing’

Tips for prepping yourself to write better content

Thursday, April 19th, 2012

Image by Alan Cleaver

When writing content, we’ve often stressed the importance of developing them with the intention of delivering value. After all, quality is exactly what our followers will be looking for, snooping around our copy or blog post for something that will prove useful for them. And this will be what separates our content from what’s already out there, what with the majority of the media focusing on dancing washed up actors, overweight celebrities losing weight, and under aged pregnancies.

 

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Implementing call-to-action prompts on your content

Tuesday, February 14th, 2012

Image by mnapoleon

As you go through the Web consuming content, you’re sure to encounter lots of content written specifically to get their site visitors and social media followers like you to click on a link, subscribe to a newsletter or watch an accompanying video. These are called call-to-action prompts. With these, content developers can reach out to their readers to help enrich their experience. It can also be a powerful tool for ushering people to the next level of their social engagements with a brand to further their Internet marketing campaigns, and help them attain their intended goals.

 

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More suggestions to stop that damned writer’s block before it strikes

Monday, February 13th, 2012

Stopping that damned writer's block before it strikes

Image by Zach Klein

To most brand managers and Internet marketers, creating content for their brand’s Web site or blog can be quite the task. Sure, it’s enjoyable for the most part (especially when we’re recording a video or a podcast for our brands), but it’s not as enjoyable when you’re struck by writer’s block. And while there are a lot of techniques and secrets writers swear by to alleviate its effects, it’s better to stop it in its tracks before it corners you, and sucks your creative juices dry.

 

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What journalists can teach us about writing social media content

Thursday, February 2nd, 2012

What journalists can teach us about writing social media content

Image by sskennel

Leveraging on one’s writing skills is crucial in social media marketing, especially for creating content meant for mass distribution online. And as far as writing professions go, people trained to be journalists are generally best suited to serve as content writers.

 

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Stopping that damned writer’s block before it strikes

Wednesday, February 1st, 2012

Tips to help social media content writers avoid getting writer's block

Image by Julia Manzerova

Detrimental to anyone relying on their writing skills, the affliction we all come to refer to as “Writer’s Block” has been the bane of every writer’s attempts at productivity. Even more so for content writers who are, by nature, required to follow strict writing schedules for their brand’s social media marketing and SEO goals. While it’s not a very grave predicament, it’s still a looming inconvenience that can threaten to cause a dent in the mapped out content production strategies when it strikes.

 

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Optimizing social media content for better reach: Types of written content

Wednesday, October 19th, 2011

SEO: Optimizing your social media content can help enhance your brand's online reach and visibility

Image by fazen

An important component of any kind of social media marketing campaign is the written content that comes with every strategic step. Here, both your existing followers and your general demographic are give an inside look at what your brand is all about, and the products and services you offer. And when creating content for your campaigns, it’s important to always consider how it would be discovered online. This is where search engine optimization (SEO) comes in very handy in empowering your brand’s content distribution and visibility.

 

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