Blog

Posts Tagged ‘Yelp’

Facebook (finally) gets location

Wednesday, August 18th, 2010


Image by Steve Snodgrass

This year has mostly been tagged by bloggers and social media experts as the year of location. This has been proven true as many brands are now spending a considerable amount of their marketing and sales efforts leveraging on its capabilities to their advantage.

With services like Foursquare and Gowalla currently at the top of the geolocation heap, you have to wonder where the usually forward-facing Facebook is in the location ethos. While the company has forayed into other social media avenues, location seems to be a field they have yet to jump into.

 

Read the rest of this entry »

You’ve Been Yelped

Wednesday, June 2nd, 2010

image from Yelp.com

In a past post, we touched on the importance of being involved in review sites. We mentioned the importance of third-party validation and unbiased posts from people in your social network–or from strangers! Yelp.com is one of the most popular review sites and due to its online presence, often yields a higher search ranking than its competitors.

 

Read the rest of this entry »

Location, Location, Location

Thursday, May 27th, 2010

Image by D. Bjorn, Catchin’ Up

As mobility and location flourish, they bring with them constant innovations to better leverage the trends and technology that make them a hit with consumers. Below are two of the biggest new stories on the location front.

 

Read the rest of this entry »

Facebook’s Open Graph Attempts To Integrate The Entire Web

Thursday, April 22nd, 2010

Through Facebook’s F8 developer conference, the company has introduced some of the most instrumental developments for the company and possibly, the direction the Internet is headed.

On its first conference in 2007, it was the Facebook Platform and the introduction of the concept of the social graph which practically connects everyone on the site through common friends and similar interests. A year later, the site pushed for integration with other Web sites with the launch of Facebook Connect.

This year however, Facebook has unveiled the Open Graph protocol to make the Web even more solidly connected by enabling site owners and Web developers to integrate their Web sites into the so-called social graph. Once there, Facebook users can establish connections with it the same way they connect with Facebook Pages.

 

Read the rest of this entry »

An Introduction to Search Engine Optimization Basics

Tuesday, January 5th, 2010

Photo by urbanwoodswalker

When you start tracking your traffic analytics and getting into search engine optimization (SEO), there will be a lot of new terms and concepts to learn. Organic search engine traffic is simply the clicks that are “sent” to the site from search results.

Organic search is frequently the biggest source of incoming traffic, and the easiest way to increase organic traffic is with some basic SEO. Search engine optimization is the process of optimizing your site for the search engines to find and showcase your content, and improving the volume and quality of traffic that your blog or website receives.

 

Read the rest of this entry »

Follow SocialMediaMarketing.com

Contact us for Free Analysis