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Weekly Link Round Up – 04-29-11

Friday, April 29th, 2011

The Royal Wedding – A Digital Marriage for our Convenience? (SocialMediaToday.com)

Aside from all the global media coverage the Royal Wedding has, watchers of this momentous event can also get connected through social media. What makes this significant is that it makes this particular wedding the first of its kind to be fully digital and interactive.

Your Social Media Guide to the Royal Wedding (A2SM.com)

Want to follow the wedding through social media? This brief guide gives the low-down on the various media channels to follow the event: from the official YouTube channel of the British Monarchy to even iPhone and Android apps designed for it.

10 Brilliant Videos To Celebrate The Royal Wedding (SocialTimes.com)

Aside from checking out the British Monarchy’s YouTube channel, here are other videos that have launched the wedding to practically viral proportions. T-Mobile’s Royal Wedding dance entrance leads the pack as the most popular video on YouTube to celebrate the event.

What Role Will Develop in Social Media to Replace Traditional Editors? (Soshable.com)

On the topic of covering events, social media has played a large role in the proliferation of news topics as of late. As compared to traditional journalism, participants within the social media sphere aren’t held to the same standards of fact-checking and vetting. Thus, it has its pros and cons.

The PR Guide To Email Pitching (SocialMediaExplorer.com)

While PR staff can try to get to blogs to voice out their pitches, there is more to it than simply blasting them at blog writers. After all, some types of “pitches” can actually be considered spam and will hurt your company’s chance of exposure through social media. Listed are tips on how to best approach bloggers for PR purposes.

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Tags: Blogging, News, Social Media, youtube
Posted in Events, Marketing, Social Media, Weekly Link Round Up | No Comments »

Weekly Link Round Up – 02-18-11

Friday, February 18th, 2011

Is your brand coming on too strong in social media? (BazaarVoice.com)

New research from ExactTarget and CoTweet examines an important event in online brand-consumer relationships: “The Social Break-Up.” As social networks are a different ballgame from traditional marketing, brands need a way to keep the flame alive with their audience.

The secret to following lots of people on Twitter (TomRaftery.com)

In keeping social media relationships afloat, there’s always the need to pay attention to the other side of the conversation. While following a large number can get you a lot of great information, it is also important to know how to manage your Twitter so you enjoy the feed you get.

Do Purchased Twitter Followers Provide Real Value? (SocialMediaToday.com)

Sadly, money can’t buy true love. Nor can it purchase real followers that add to the conversation. Elliot Volkman shares more about how numbers don’t really matter when it comes to social media.

Is Mean Blogging The Writing Style Of The Future? (Successful-Blog.com)

On the other side of fostering relationships through social media, is it a good idea to step away from “nice writing” for once? In a sea of information filled with mostly nice, helpful content, what good does a “mean” writing style do? By creating “mean” blogs in the right way, you may just attract more followers who desire something more “real”.

Think the Old Spice Guy Is So 2010? Think Again (AdAge.com)

Look at your social media, now back to the Old Spice Guy. With a new viral ad campaign over on YouTube, the Old Spice Guy hasn’t lost his charm at all. In fact, he may have gotten better, garnering more views than past videos. His popularity continues to stay strong as well, through retweets and reposts all over the social web.

Tags: community, networking, News, relationships, Social Media, social networking, Strategy, Twitter, youtube
Posted in Social Media, Strategy, Weekly Link Round Up | 1 Comment »

Blendtec spices up the viral video engine

Wednesday, October 13th, 2010

Think of the most memorable marketing-hinged viral videos that have clogged the social media tubes in the past few years and we’re certain both the Old Spice and Blendtec ad campaigns will be among those on top of your list.

And indeed they should be, both these campaigns have resonated well with their respective demographics and embodied the hilarity that inhabits Internet pop culture. Now, the latest video off Blendtec’s Will It Blend series has dropped, spoofing Old Spice’s The Man Your Man Could Smell Like.

Read the rest of this entry »

Tags: Blendtec, Old Spice, social media marketing, Strategy, Videos, Viral Marketing, Will It Blend, youtube
Posted in Social Media, Strategy | 5 Comments »

Weekly Link Roundup (07-16-10)

Friday, July 16th, 2010

How the Old Spice Videos Are Being Made (ReadWriteWeb.com)

Old Spice has made a huge victory on the social web. Taking it by storm in a day and even winning over the dreaded anonymous, the team of creatives, tech geeks, marketers and writers made great use of the power of social media, answering people’s questions to the “Old Spice Guy” in real time.

Ben & Jerry’s Drops Email Marketing In Favor of Social Media (Blog.HubSpot.com)

In an email last week, Ben & Jerry’s Ice Cream of Vermont announced its shift from email marketing to social media. As the first major corporation to completely discontinue email marketing in favor of social media marketing, Ben & Jerry’s customers did indicate that they disliked the email despite loving the brand.

Social Media First From K-Mart? Yep. K-Mart. (SocialMediaExplorer.com)

Interestingly enough, K-Mart is making waves in social media by announcing efforts to bridge its online gaming community at MyKmart.com with off-line retail activity. One of these is a move to post online customer reviews out in the open in its retail stores.

How Clorox Engages Customers With Its Social Media Community (SocialMediaExaminer.com)

Although not having been in social media for very long, Clorox has clearly been making moves to get its social media in place through gaming strategies. These strategies take into importance the “mind share battle” when trying to get people to come in.

Top 50 Branded Facebook Pages, June 2010: Clear Winners Emerge (IgniteSocialMedia.com)

Over on the Facebook front, Ignite Social Media has ranked the top fifty branded Facebook pages and listed down various statistics and notable things such as the biggest climbers and the biggest fallers on the list. Included in its analysis of the list are interesting details on how brands trended on the site among users.

Tags: Advertising, companies, Facebook, Marketing, online marketing, Social Media, social networking, Strategy, youtube
Posted in Marketing, Social Media, Strategy, Weekly Link Round Up | No Comments »

Weekly Link Round Up (06-04-10)

Friday, June 4th, 2010

Social Media Strategies – Influencer Outreach in 10 steps (123SocialMedia.com)

Social Media is not a singular conversation. There is no singular person controlling the buzz and there is no singular tool that gives you understanding of every topic. These facts need to be taken into account when creating a social media campaign.

Jack Dorsey: The 3 Keys to Twitter’s Success (The99Percent.com)

Twitter was an idea Jack Dorsey has had since he was 15 years old. Now one of the largest and fastest-growing social media platforms, its co-founder and creator outlines three core takeaways from his experiences building and launching Twitter – and more recently – Square, a simple payment utility.

Quit Facebook? Why Facebook’s Recent Problems Point To Its Domination (LegallySocial.com)

Despite a fair amount of publicity, Monday’s Quit Facebook Day was not particularly effective. About 34,000 out of Facebook’s 450 million users quit. While an argument can be made that Facebook’s recent moves to simplify its privacy settings may have somewhat dampened enthusiasm for the movement, it is more likely that folks were simply not angry enough to leave.

How Justin Got So Big (TheGlobeandMail.com)

Several months ago, Justin Bieber was just another teenage boy. Now, he’s platinum-selling breakthrough artist. Twitter and Facebook are key factors in the rapid onset and sheer scale of Bieber Fever – and offer concrete evidence, if any more were necessary, of the Internet’s commercial might.

LEGO CLICK: A Well Decorated Case Study for Social (and Viral) Media (PSFK.com)

The LEGO Click Campaign helped originating agency Pereira & O’Dell take home 1 silver and 2 bronze pencils at the 2010 One Show Interactive Awards in May. What is notable about this digital campaign is that LEGO did not track how many people went to its online store after viewing the “Click” content.

Tags: Advertising, Facebook, Marketing, Social Media, social networking, Strategy, Twitter, youtube
Posted in Marketing, Social Media, Strategy, Weekly Link Round Up | No Comments »