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Posts Tagged ‘youtube’

Monthly Link Roundup – 01-31-17

Tuesday, January 31st, 2017

Snapchat Versus Instagram Stories: What’s the Difference? (SearchEngineJournal.com)

People now live in a time where they have nothing but choices on where to publish their content. Both Instagram and Snapchat now offer the ability to post 10-second videos and photos that disappear in 24 hours. These features are meant to share what’s going on “in the moment.” Five months later, and both platforms continue competing—adding new options to each of their respective features, one after the other. So is Instagram Stories really just an imitation of Snapchat? And, if not, which should you use?

Programmatic Delivery: The Future of Content Marketing and Promotion? (moz.com)

Programmatic is a term used to describe the buying of advertising using software and algorithms. Although still in its infancy from a content perspective, the technology and methodology behind programmatic content offers massive potential for the world of content marketing, and even SEO.

YouTube Gains Access To Google Account Data For Ad Targeting, Teases New Measurement Solution (MarketingLand.com)

Google-owned YouTube made several announcements last January 20, 2017. The most immediate update is that Google account data can now be used for ad targeting and measurement across search and YouTube. The changes come as over 50 percent of YouTube views now happen on mobile. The search engine also announced that it will be working on a cloud-based measurement solution over the next year in collaboration with third-party vendors including comScore, DoubleVerify, IAS, MOAT and Nielsen.

Facebook Revamps Privacy Basics (AdWeek.com)

Last January 28, 2017, Facebook issued an update to its Privacy Basics portal in advance of Data Privacy Day. The social network introduced Privacy Basics in November 2014, saying at the time that it offered interactive guides to answer the most frequently asked questions by users about how they could control their information on Facebook. In a Newsroom post earlier that week, the social network announced that Privacy Basics now features 32 such guides, in 44 languages.

Social Listening in 2017: The Next Frontier in Social Media (MarketingProfs.com)

As social media becomes increasingly important to both ensuring a memorable customer experience and mapping the customer journey, marketers are now using social listening to help formulate their strategy, gathering this type of data for three key reasons: market research and consumer insights, customer engagement, and customer experience and crisis management.

Google Announces New Ad Targeting Options and Better Measurement Tools for YouTube

Tuesday, January 24th, 2017

Image by MomMaven

 

Google is looking to add greater functionality and better ad options to YouTube, its online video platform. The search engine giant recently announced a set of new changes to YouTube, most of which are focused on the ever-changing and expanding role of mobile apps and devices.

 

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Monthly Link Roundup – 07-29-16

Friday, July 29th, 2016

Facebook Messenger Platform Gets Updated: Here’s What You Need To Know (MarketingLand.com)

Facebook is attracting brands and businesses across the globe, thanks to over 11,000 bots and more than 23,000 developers showing interest for Wit.ai’s bot engine. But this is only the beginning. Due to ongoing feedback from these developers, the social network has launched an update to its Messenger Platform, as well as a new blog for platform developers.

How Marketers Can Use New Tech To Deliver Meaningful Brand Experiences (EConsultancy.com)

According to the Future of Experience report by Adobe, instead of concentrating on the traditional path to purchase, brands need to consider the customer’s experience as a whole. Nikki Gilliland shares five ways on how brands can create more meaningful experiences for their customers.

Which Channels Do Customers Trust for Branded Content? (Blog.Kissmetrics.com)

With branded content, you’re essentially borrowing the customer’s time and thanking them by making them feel something – laughter, insight, or amazement. Which channels does your brand use to increase trust, brand recognition, and awareness among your target audience?

Periscope, Facebook Live, and YouTube Mobile Live Streaming, Oh My! (ReelSEO.com)

Periscope, Facebook Live, and Youtube Mobile represent the biggest names in the live streaming app category these days. This article will discuss what features video marketers need to know about these platforms.

Why Creating a Personal Online Experience for Your Visitors Is Critical [Infographic] (MarketingProfs.com)

Marketers are increasingly turning to Web personalization to engage audiences on their websites. Are you? If not, view this infographic to learn more about why you should consider Web personalization for your brand.

Nifty Ways to Improve Your Mobile App Marketing through Social Media

Tuesday, January 5th, 2016

Image by CAFNR

 

A lot of effort and skill, skipped meals, and all-nighters go into an app that will become a hit on the Apple App and Google Play store. After you’ve ensured that you’re all set to launch and ready to create a huge demand among millions of users, it might be easy to forget that it also takes a lot of work to get your app to stand out from thousands of other apps out there.

 

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Drive Engagement and Win Customers with Live Streaming Video

Tuesday, December 29th, 2015

Image by steveritchie

 

Live streaming video is a great way to reach and engage your customer base in real time. Coming up with creative ways to implement live streaming videos in your social media marketing can be challenging, but the potential returns are big. You can start small by publishing your own content using just a webcam and microphone, or you can also try specialized platforms like Periscope or Meerkat.

 

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Realizing Social Media’s Impact on Your ROI

Tuesday, December 8th, 2015

Image by kevin dooley

 

The time and money you’ve spent on social media marketing may have grown since you’ve started a few years back, and by now your business pages may already have hundreds or even thousands of followers. Indeed, growing your social media following is an excellent way to get your name out there, but does this have any real relevance to business success?

 

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Monthly Link Roundup – 07-31-15

Friday, July 31st, 2015

Twitter’s Project Lightning could be called ‘Moments’ (Mashable.com)

“Project Lightning,” which Twitter announced last month, may be renamed “Moments” once launched sometime this year, though the final name remains undetermined for now. At its core, the upcoming feature will let users follow breaking news or live events on Twitter’s homepage even when not logged in.

Tumblr Adds New Data Partner as Marketers Race to Interpret Social Images (AdAge.com)

Crimson Hexagon, a social media analytics company, has just joined Tumblr’s list of data partners including Adobe Social and Curalate, among others. Given access to the microblogging site’s real-time data, the company gathers information on the instances brands have been mentioned in text, imagery, and more.

You Can Finally Search Instagram on Your Desktop (WIRED.com)

Instagram has finally given its desktop version search capabilities that let users look up usernames, hashtags, or locations. The added feature follows another recent update that improved the design and user-friendliness of the photo-sharing website’s desktop experience.

Facebook gears up to fight YouTube with new video publisher tools (TheVerge.com)

To catch up with YouTube, Facebook announced new updates that include customization options when uploading videos, as well as an improvement of the back-end tools for organizing video collections. These features will begin rolling out in the next few weeks.

YouTube’s New App Plays To Creators (TechCrunch.com)

YouTube has launched a new version of its app that enables creators to deliver content to fans more effectively through a new subscription tab feature. New video creation tools have also been added to the app.

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