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Posts Tagged ‘youtube’

Monthly Link Roundup – 09-29-17

Friday, September 29th, 2017

Twitter’s Testing an Expanded 280 Character Limit with Some Users (SocialMediaToday.com)

Early this year, Twitter CEO Jack Dorsey addressed questions about the possibility of extending the length of tweets. Now, Twitter is testing a change that will double its character limit for selected accounts, but it’s still not clear when the change will roll out to all users.

Facebook Spins Off ‘Messages’ As Standalone Ad Objective To Boost Messenger Bots (MarketingLand.com)

With an aim to make businesses be better informed of ways they can promote their Messenger accounts to their target markets, Facebook is making its options for businesses to buy ads more apparent. Advertisers using the company’s Ads Manager can now set “messages” as their campaign objective.

Small Businesses Can Now Schedule Videos from a Smartphone with the YouTube Studio App (SmallBizTrends.com)

The YouTube Creator Studio for mobile will soon be getting an upgrade and a new name. YouTube Studio is a tighter, more streamlined app with more features, including a ton of useful analytics, as well as the ability to schedule posts right from your smartphone.

Pinterest’s new Sections feature begins beta testing, public launch in ‘weeks’ (Techcrunch.com)

Speaking at TechCrunch Disrupt San Francisco, Pinterest CEO and co-founder Ben Silbermann announced the launch of a new feature inspired by the site’s power users. The new addition, dubbed Sections, will allow Pinterest users to divide their board into various sub-groups related to a board’s main topic.

INFOGRAPHIC: Customer Service Goes Social (MarketingProfs.com)

Customers can be very demanding—an infographic by Conversocial reveals that over half of all online shoppers expect real-time customer-care responses. But businesses must adapt, and that means finding ways to better manage customer requests and complaints on social media.

Video Strategies for Achieving Brand Awareness and Sales Goals

Tuesday, July 4th, 2017

Image by dangoodwin

 

Whether you’re managing a small or large business, it’s likely that your marketing goals involve explaining your product or service, building brand awareness and trust, and increasing revenue. And among all the types of marketing content available online, video is probably the most effective way to achieve these goals. They have great potential for increased ROI, audience engagement, and shareability. In fact, nearly 52 percent of marketers worldwide say that video content offers the best ROI, and on social media, video is shared 12 times more than other types of visual content.

 

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Monthly Link Roundup – 01-31-17

Tuesday, January 31st, 2017

Snapchat Versus Instagram Stories: What’s the Difference? (SearchEngineJournal.com)

People now live in a time where they have nothing but choices on where to publish their content. Both Instagram and Snapchat now offer the ability to post 10-second videos and photos that disappear in 24 hours. These features are meant to share what’s going on “in the moment.” Five months later, and both platforms continue competing—adding new options to each of their respective features, one after the other. So is Instagram Stories really just an imitation of Snapchat? And, if not, which should you use?

Programmatic Delivery: The Future of Content Marketing and Promotion? (moz.com)

Programmatic is a term used to describe the buying of advertising using software and algorithms. Although still in its infancy from a content perspective, the technology and methodology behind programmatic content offers massive potential for the world of content marketing, and even SEO.

YouTube Gains Access To Google Account Data For Ad Targeting, Teases New Measurement Solution (MarketingLand.com)

Google-owned YouTube made several announcements last January 20, 2017. The most immediate update is that Google account data can now be used for ad targeting and measurement across search and YouTube. The changes come as over 50 percent of YouTube views now happen on mobile. The search engine also announced that it will be working on a cloud-based measurement solution over the next year in collaboration with third-party vendors including comScore, DoubleVerify, IAS, MOAT and Nielsen.

Facebook Revamps Privacy Basics (AdWeek.com)

Last January 28, 2017, Facebook issued an update to its Privacy Basics portal in advance of Data Privacy Day. The social network introduced Privacy Basics in November 2014, saying at the time that it offered interactive guides to answer the most frequently asked questions by users about how they could control their information on Facebook. In a Newsroom post earlier that week, the social network announced that Privacy Basics now features 32 such guides, in 44 languages.

Social Listening in 2017: The Next Frontier in Social Media (MarketingProfs.com)

As social media becomes increasingly important to both ensuring a memorable customer experience and mapping the customer journey, marketers are now using social listening to help formulate their strategy, gathering this type of data for three key reasons: market research and consumer insights, customer engagement, and customer experience and crisis management.

Google Announces New Ad Targeting Options and Better Measurement Tools for YouTube

Tuesday, January 24th, 2017

Image by MomMaven

 

Google is looking to add greater functionality and better ad options to YouTube, its online video platform. The search engine giant recently announced a set of new changes to YouTube, most of which are focused on the ever-changing and expanding role of mobile apps and devices.

 

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Monthly Link Roundup – 07-29-16

Friday, July 29th, 2016

Facebook Messenger Platform Gets Updated: Here’s What You Need To Know (MarketingLand.com)

Facebook is attracting brands and businesses across the globe, thanks to over 11,000 bots and more than 23,000 developers showing interest for Wit.ai’s bot engine. But this is only the beginning. Due to ongoing feedback from these developers, the social network has launched an update to its Messenger Platform, as well as a new blog for platform developers.

How Marketers Can Use New Tech To Deliver Meaningful Brand Experiences (EConsultancy.com)

According to the Future of Experience report by Adobe, instead of concentrating on the traditional path to purchase, brands need to consider the customer’s experience as a whole. Nikki Gilliland shares five ways on how brands can create more meaningful experiences for their customers.

Which Channels Do Customers Trust for Branded Content? (Blog.Kissmetrics.com)

With branded content, you’re essentially borrowing the customer’s time and thanking them by making them feel something – laughter, insight, or amazement. Which channels does your brand use to increase trust, brand recognition, and awareness among your target audience?

Periscope, Facebook Live, and YouTube Mobile Live Streaming, Oh My! (ReelSEO.com)

Periscope, Facebook Live, and Youtube Mobile represent the biggest names in the live streaming app category these days. This article will discuss what features video marketers need to know about these platforms.

Why Creating a Personal Online Experience for Your Visitors Is Critical [Infographic] (MarketingProfs.com)

Marketers are increasingly turning to Web personalization to engage audiences on their websites. Are you? If not, view this infographic to learn more about why you should consider Web personalization for your brand.

Nifty Ways to Improve Your Mobile App Marketing through Social Media

Tuesday, January 5th, 2016

Image by CAFNR

 

A lot of effort and skill, skipped meals, and all-nighters go into an app that will become a hit on the Apple App and Google Play store. After you’ve ensured that you’re all set to launch and ready to create a huge demand among millions of users, it might be easy to forget that it also takes a lot of work to get your app to stand out from thousands of other apps out there.

 

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Drive Engagement and Win Customers with Live Streaming Video

Tuesday, December 29th, 2015

Image by steveritchie

 

Live streaming video is a great way to reach and engage your customer base in real time. Coming up with creative ways to implement live streaming videos in your social media marketing can be challenging, but the potential returns are big. You can start small by publishing your own content using just a webcam and microphone, or you can also try specialized platforms like Periscope or Meerkat.

 

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