photo by [chronism]
More often than not, social media is discussed as a means for communications—a conversation or a open line for chatter—but viewing social media exclusively in this way means that marketers miss out on a huge opportunity to become a valued, trusted service in their consumers’ lives.
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image from Ben Heine
Here at Social Media Marketing, we often talk about how commercial brands can leverage social media tools to connect with consumers, but non-profit organizations also stand to gain much from social media. In fact, many non-profits appear to be ahead of the curve, thanks to their focus on three key concentrations: providing value, raising awareness, and building community.
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image from Will Lion
Now, I’m not here to promote anyone. I’m just here to talk briefly about how social media has changed politics.
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Photo by Sergio Kanazawa
Last week, we discussed the mores and codes of Twitter and Facebook. This installment will cover another kind of social media platform: social video hosting.
Vimeo
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When YouTube first launched in 2005, no one could have predicted the impact that YouTube has today. Unlike other networking platforms where there are multiple options available for organizations to use, YouTube is far and beyond in a category of their own when it comes to video sharing and content. While there are other options such as Vimeo, what separates YouTube from the rest is that they have become ‘mainstream’ in regards to marketing.
When used as an adjective, “mainstream” is defined as “representing the prevalent attitudes, values, and practices of a society or group.” With that said, mainstream is the perfect adjective to describe YouTube.
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photo by Kmeron
Working in the music industry sure has its fun moments, celebrity signtings and big ideas that can reach millions of people emotionally – something that really can impact sales and long-term commitment to a brand. Though they are looked at as rock stars or people that have everything going for them, they have made some pretty big mistakes when it comes to social media. I thought today we could look at some ways that the music industry has mismanaged social media and how you can learn from them.
This one may sound either ridiculous or brilliant, but for those looking to build authenticity and transparency in their brand, ghost tweeting is a big social media no-no. Essentially ghost tweeting is having someone, possibly an agency or a PR firm send out Tweets on your behalf. This is a misleading practice and something that brands should turn a cold shoulder to.
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Photo by Ryanrules95
A number of large companies and organizations have channels on YouTube. Few have utilized the video sharing to it’s fullest potential, but The Home Depot (HD)Â just might be an exception.
Take a peek at other major businesses like Borders, Dunn Brothers (franchised) or Gateway… where are their YouTube channels? Right now, those businesses don’t have one. For all the reasons why they don’t- money, time, overall lack of resources- one could argue that – customer and employee engagement and interaction is invaluable.
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