Photo by Ronaldo F Cabuhat
You know video is huge for 2010 and you want to execute a video strategy for your business. Where do you start?
To begin, determine your video campaign goals. Will you create videos tagged with a call to action asking your audience to go to a landing page or social network? Are you putting products or services in motion to dispel inaccuracies or to comfort your audience?
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It’s every marketers dream is to be able to get their video content to the front page of YouTube. By doing so, it’s validating all their hard work and time put into making it. If you look at the front page of YouTube, typically, the videos on it have anywhere from 50,000 views to upwards of 500,000. Even more important is that this is typically only after a few days of being released.
So how can you make your video go viral? It’s easy to say that good content is always a sure shot, but if it were that easy, why doesn’t everyone do that then? I’ve seen plenty of videos with great content, but they only have only a couple thousand views. Great content is important, but there is definitely more to it.
Here are 4 questions you should ask yourself if you decide you want to create a viral video:
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Photo by Mrs Magic
Outside of building your own social media homebase, it’s important to interact on some of the social media sites out there to build your social web presence. Some of the most popular include Facebook, Twitter, YouTube, Myspace, and LinkedIn.
There is probably a new social networking site launched every week. You need to explore which ones are the best fit for you. Rather than jumping on every new site, do some research to determine which sites fit your niche and prioritize the top two or three sites you think will have the biggest impact for you. Anytime you join a new community, here are some points to take into consideration:
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Photo by laverrue
Video blogging is a growing trend and close cousin to traditional blogging, which incorporates engaging video communication instead of static text content. These “vlogs” let visitors see and experience their favorite bloggers through multimedia—they come across more personal and build added trust, and often allow users to interact by leaving video ratings, comments, or even video replies.
More and more successful websites are quickly incorporating video. You’ll notice the prominence of video content on the big news websites that used to have all static content—sites like CNN, Fox, and Huffington Post, for example—now video media makes up a huge percentage of their content. And the use of video is growing. Since it’s creation in 2005, video-sharing site YouTube has become the fourth-most-visited website globally. The network has over 70,000 uploads each day, which include news clips, comedy sketches, animations from talented artists, silly amateur humor, useful coaching videos, documentaries, clips from popular primetime TV shows and much, much more. There is no doubt about it, video is hot.
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YouTube gets all the glory when it comes to online video streaming. They serve over a billion streams every single day. They are starting to get mainstream, covering live U2 shows to well, everything they did for the presidential election and the often overlooked fact that they are owned by Sergey and Larry from a somewhat “big” search company.
What many people over look is the fact that there are amazing communities all over the Internet that are using technology that is more advanced, allow for higher quality streams, personalized players and enhanced engagement for watching video online. With the continuing influence of Google’s Universal Search, getting your videos online, and on the right channel can open up your company to more eyeballs, thus a stronger brand with more customers.
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