The Real Cost of Buying Fake Followers on Social Media

February 21st, 2017 by | No Comments

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There’s more to social media marketing than just getting a ton of Likes and followers. If you want to generate leads, see real results, and be taken seriously as a business, building relationships with your customers is essential.

There are plenty of websites that offer fake followers for a low cost, but a high follower count doesn’t mean anything if no one is engaging with you. While social media channels with a big follower count is impressive at first glance, buying fake followers create a horrible first impression.

Moreover, it affects your brand’s credibility. Not only will others know what you’re up to, consumers are also becoming more aware of what adds up to an account with fake followers. In today’s landscape where transparency is so important, people are sure to turn away for this kind of insult to their intelligence.

The way that algorithms on social media sites are set up, it’s also possible that any of the trace organic following may not ever see your posts. Your social media page essentially gets marked as spam, which in turn could attract more spam, and eventually cause your page to be suspended, removed, or even banned from that site permanently.

So what do you do if you’ve already purchased fake followers? Flushing out fake followers can be frustrating and time-consuming, so it’s highly recommended that you simply start over. But if you can’t, you can use third-party tools that can help you identify and get rid of fake followers or use organic methods that help bring out new followers and attract new ones:

Stick to a schedule. Keep putting out engaging, well-written content on a regular schedule and expect followers to be actually interested in your brand or business.

Use hashtags relevant to your content and brand. Hashtags aren’t one-size-fits-all! The simplest way to figure out which words will get your brand in front with the right audience is to look at your content. What are you discussing? Use the subject or words related to the main subject as your hashtag.

Publish promoted content. The last thing you might want to do is dump more resources into channels where you’ve bought followers, but promoted posts and articles can help you reach the right audience. Promoted content and ads on social media offer very specific targeting, allowing you to target your customers and then publish ads to other people who have similar follower lists.

About the author:
Jehan S. Ismael is a full-time writer and editor for a leading Internet Marketing firm. She has a love-hate relationship with food, likes to listen to rock and rap music, and enjoys reading books by self-absorbed writers like J.D. Salinger and Anthony Bourdain.

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