By now, integrating Twitter into the social media arm of your brand’s campaign is a no-brainer. Implementing its capabilities and optimizing its full potential as a messaging tool can really help in any marketing campaign and can even be a gauging factor for aligning or retooling possible strategies.
To get a better understanding of its effectiveness (or lack thereof), one must constantly measure and study the traction of conversations on the microblog. For online marketers and brand developers, data mining and brand management company PeopleBrowsr ’s latest tool Analytic.ly will definitely be a valuable companion.
Rolled out early last month, Analytic.ly is a feature rich solution for analyzing and measuring Twitter conversations happening across what is now steadily becoming a more social Web. It pulls data from a custom database that stores and has indexed millions of social interactions, trending or otherwise.
These conversations can be searched and filtered in real-time or on an extended time period and organized on the tool’s interface according to Events, Global social media statistical attributes, Brands and Keywords.
In Events, Analytic.ly features the events that have been passionately talked about across social networking sites. These are organized and displayed according to the popular tweets, retweets and links among others about the most talked about television programs, concerts and conventions. Global, on the other hand, features the statistical information on trends, number of users and locations. Brands is obviously directed toward publishers and advertisers, with a list of the top 1000 brands your target demographic has been chattering about and suggests through industry reports who should sponsor you and who your brand should advertise with. Keywords yields the size of a specified keyword or @profile audience and their engagement levels.
Tags: Analytic.ly, analytics, PeoplBrowsr, Tool Time, Twitter
