Tool Time: Cortex

December 10th, 2010 by | 3 Comments

We’ve seen so many social media tools come out of the woodwork in recent years, all geared to make engagements and content distribution on multiple social media platforms easier. Powered by today’s social networks and their open APIs for desktop computers and Internet-enabled handheld devices, these apps are rapidly growing in number. Each one of these aims to capture the social media mindshare with their basic set of functionalities and their own unique schticks. This week, another tool, Cortex, comes out riding Google Chrome’s speedy browser waves.

Brought to you by Web developer and designer Joey Primiani, Cortex offers perhaps the most convenient and fastest way to share content online. This browser extension is one of many social media tools built expressly for Chrome, and thus matches the Google browser’s efficient streak with both the installation and usage completed in mere seconds.

After downloading it from either its Web site or from Google’s Chrome Extensions portal, you’ll notice that Cortex is such a cinch to use to share content. You can share photos, videos, or you can highlight text to be shared with a simple click-and-hold with the mouse or with a finger (on an iPad or iPhone). A wheel will then appear where you can sweep your cursor or finger to choose where you want to share your content. You can even add a message per content shared, while the links are automatically shortened using

As of writing, it can disseminate content to Twitter, Tumblr, bookmarking service Instapaper, and on Facebook as a status update or you can specify which among your friends you’d like to share your content with.

An image on its Chrome extension portal suggests that Primiani probably has plans to include cross postings to other social media tools like Posterous, Digg, Google Buzz and Flickr in future iterations. Or the next update with integration with these services is already in the works.

And it’s also unobtrusive to boot, a good quality overlooked by other browser extensions that have gone over the usual interface design route that take up space within the browser with large buttons and text fields, while others even bisect the window itself.

Since it’s still on its early stages post-release there a tad bit of kinks early adopters have been encountering; a realistic premise for nearly any kind of app or software. But despite these and the limited social networks supported, Cortex is still one compelling tool for the online marketers, content developer and your common social network hound.


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