We’ve often talked about the importance of taking the time to get to know your demographic. The concept itself is not new; it’s pretty much an old marketing fundamental shuffled over to the social media arena. It’s the crucial backbone that enables marketers to correctly develop their brand’s identity, properly position their products and services, guide how they engage with their followers, and even steer all the campaigns that will be developed.

North Carolina-based social media startup Schmap‘s latest tool expressly for Twitter demographic analysis, Know Your Twitter Followers offers a simple way for getting a breakdown of your Twitter followers.

With the multitude of tools today leveraging on the Twitter API to provide its users with a variety of functionalities, brands heavily using Twitter for their Internet marketing campaigns will definitely find the aptly titled Know Your Twitter Followers to be quite the essential utility for their social media tool box. It’s a full featured service that breakdowns your followers.

A sample list generated using @starbuck‘s list of followers.

Up front, the service generates a summary of the details about your followers arranged in six neatly laid out sections. The first two segregates your followers’ location, by country, and by US state. These will obviously be perfect for when you’re implementing location-based studies and services, or for when you intend to go local with your campaign.

The categories that are easily essential for any brands online include My followers are…, Professions, Likes and Interests and Accounts Followed.

My followers are… breaks down your followers by gender, and how many of them are religious, parents, students, or whether they are affiliated with companies or organizations.

A sample of the full analysis of @starbuck’s demographic. (Click on image for a closer look.)

Professions, and Likes and Interests, quite meta, list down the your demographic’s jobs, and the topics they are generally interested in, respectively. Accounts followed offers a rundown of the major common users your followers are following (aka, influencers).

As you can imagine, the raw data offered on the free lists are already very crucial in understanding your demographic. In fact, the last four, outlines vaguely specific information that can really help you map out, and ramp up your strategies and better target your followers.

As vital as these readily available details are, Know Your Twitter Followers operates on a freemium service delivery model, and thus will enable more features for a fee. A full analysis of a certain Twitter account’s follower base will expand each category further, and adds more lists that include the social media services being used, their Twitter activities, and a measurement of their Twitter influence.  Pricing, of course, depends on the number of followers, and user categories, with separate pricing schemes for brands, and individuals.

Tags: Demographics, Social Media Analysis, social media marketing, Tool Time, Tools