Tool Time: Missing e

May 18th, 2011 by | 18 Comments

As more and more people find their way to Tumblr’s idiot-proof platform, commercial brands, service providers and news agencies are also getting in on the action. And even if it’s not yet as popular as other social media sites, a large portion of its user base is made up of power users, driving its rapid growth as a blogging tool. As such, it has a long list of capabilities as far as networking, branding and content distribution are concerned. Add its easy reblogging process and social engagement potentials, and you have a pretty powerful weapon in your online marketing arsenal.

A way for it to thrive and spread its presence across different platforms, Tumblr opened its API for the public to use. Because of this, users are finding ways to expand its features to achieve different goals, whether for personal use or for their brand’s online marketing. One such utility that tweaks the Tumblr DNA for improved usage is the browser extension Missing e.

Missing e is a collection of utilities and tools all packed into a browser extension that aims to dig into Tumblr’s core to make a handful of interface tweaks, and add a few more features of its own. Its name obviously takes a stab at the way social media sites and Web services are named these days, while embodying the functions that are missing from Tumblr’s feature list.

Developed and released merely two months ago by Canadian engineer Jeremy Cutler, what started out as “a bunch of userscripts” snowballed into a feature-rich utility for Chrome, Firefox and Safari. The enhancements Missing e has included features that will easily make blogging on the Tumblr platform even smoother. The following are among those that both social media enthusiasts and online marketers would definitely find very useful.

Interface Fixes
While the Tumblr Dashboard’s user interface looks simple and quite intuitive by itself, Missing e made a few tweaks to improve it further.

- Magnifier gives you a larger view of the images on posts and reblogs.
- Bookmarks are also included, letting users bookmark specific posts for easier sorting later on. Tagged bookmarks are displayed on the right sidebar and can be renamed for better management.
- Posting options are displayed by the Create Post publishing button, including Queue Posts (for scheduling Tumblr posts), Save as Draft, and Save as Private.

SafeDash prevents you from seeing images you might not find offensive or of the not-safe-for-work nature by hiding them. You can only view them by hovering your cursor on top of each image and video thumbnail. After all, you can never be sure what kinds of image are posted on blogs (or just about any kind of Web site really).

Timestamp puts a…well, timestamp on all posts and reblogs to show you the time and date they were cast upon the Tumblr community. It can be used to track follower engagements, and your own posts.

Because Unfollower lists the profiles who used to follow you but have since decided to unfollow you or leave Tumblr entirely, you can use it for gain an insight to your demographic’s behavior. It can also possibly help you determine what you’re doing wrong so you can make proper corrections to your content or the way you post to prevent losing more followers.

Follower Checker
Providing a great way for managing followers, and can serve as a guide for mapping user engagements, Follower Checker displays a list of your followers and also reveals which of them you have followed back. You can also see the profiles you’ve followed who have yet to follow back.

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