Tools to Become Local with Social Media

February 28th, 2010 by | No Comments

Small businesses and non-profits can be unique in their needs, and sometimes it helps to start listening and talking locally to get things moving- especially socially.

Where do you start? Luckily, there are tools to assist you when you are looking to start talking industry or location specific.

If you want to communicate with people in a certain zip code that are focused in certain industries, here are some sites to get you started:

Geofollow- this site you can search the directory by: city, state, country, tag, name, Twitter Username or keyword. This is great if you are looking follow people talking about a specific topic in one zip code. For instance, if you are an independent coffee shop and want to reach out to people in your area, this could be a great place to start.

LocalTweeps- this site is focused on growth by the users. You list your Twitter name and other tweeps can see your listing AND you can follow tweeps directly from the site. Want a perk? You can promote an event for your followers as well.

This site is unique in the fact that it’s focused on being hyperlocal. Not all of your tweets will appear on the site. Only when you use the hastag #lt will the tweet become your localtweep status- read more about it here.

Twellow- this is a directory of public twitter accounts. The listings are organized by categories like a phone book. Say you are a students studying media law, you can follow the Federal Communications Commission by  searching under ‘Communications’. Unlike, LocalTweeps, Twellow automatically lists the public accounts on Twitter.

How are you becoming more local or following tweeps that are in your field?

Kristina is based in the Twin Cities and eats and breathes social media. Her love for technology’s influence on culture can be found here.

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