Twitter best practices to live by: Tweet Content

March 23rd, 2011 by | 4 Comments

Twitter Best Practices for Social Media Marketing
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Because of Twitter’s near ubiquity and the way influencers and brands continue to use it, more and more members of the mass populace are signing into the micrologging giant, and finding themselves waist-deep in 140-character updates. More impressive still is Twitter’s emergence into the limelight, carrying a renewed function and purpose as scores of people are now recognizing it as a bona fide news source, among other things.

This is merely one capacity brand managers and online marketers are leveraging on, proving Twitter to be a powerful marketing tool. But like any kind of weapon, the microblogging platform’s power truly is in the hands of the wielder. You’ll need to use it wisely and develop your own system; otherwise, your message may get lost and eventually get flushed down the social media drain.

For better results, users have developed and used their own best tweeting practices for plying their trade on the social messaging service. In a previous blog post, we talked about personalizing your Twitter page for better brand marketing, and even touched on ways you can optimize your tweets. Today, we’ll take a closer look at Twitter content and ways you can optimize it for mass consumption and better resonance within your community.

It’s easy to understand how Twitter works; type in something in 140 characters or less, hit the Tweet button, and you unleash your word to the Twitterverse. However, it may take more than this quick one-two step when it comes to online marketing. It’ll take a little creative thinking and a tad bit of strategizing to rope in both your existing followers and potential engage your followers through your tweet content.

Tweet Subject

Obviously, your tweets should contain your message; it can be as straightforward as a news report or as free-flowing as a feature article.

-       You can even craft your tweets in the form of questions as a form of call-to-action, which can urge responses from your followers. Just make sure your questions are unbiased and inoffensive.
–       As another way of developing your Twitter identity, keeping the conversations going even when there are no news, promotions and linked official releases to share. Here, you get to casually chat with the people who believe in your brand—an opportunity to bone up on brand-customer rapport and to know your followers better.
–       Sometimes, it also helps to tweet about topics that are completely unrelated to your business and its niche. After all, constant chatter about the same thing can get really tiring. Talking about other things can give your followers other aspects of your personality they can relate to.
–       It’s pretty tempting to delve into trending topics, and it’s good too if you’re able to sustain a conversation around them. You should, however, avoid misleading your followers by mentioning popular topics (complete with hashtag) and providing a link about something else. People can get annoyed by this, and it will reflect badly on your brand and possibly its online reputation.

Show Some Personality

Basic Instructions Comic How to Compose a Tweet Webcomic from Basic Instructions

Like your brand’s social media campaigns, your tweets should also carry a personality your followers can relate to and easily engage with. As such, your choice of words, the language, the brand of humor you’ll use, and the way you conduct yourself on Twitter should consistently align with it.

Don’t Automate Your Tweets

A lot of third party tools and CMS plugins today will allow you to automate your tweets—that is, they will automatically tweet the title and the direct link to every new content you publish on your site or blog. While this can offer some ease into a busy day’s work, it can also be limiting when it comes to your tweet content; you won’t be able to modify the message, and you can’t optimize it for better visibility and focused engagements. They also sound very drab, and that can deem you a spammy Twitterer.

A manually crafted tweet, on the other hand, gives you free rein over the content, context and the strategy you’d like to put into motion. Its nature also influences interactions more.

Make Your Tweets Readable

We’ve talked about the proper construction of a tweet to make your every post easy to read and find on the Twitterverse. Aside from your actual message, incorporate the use of #hashtags and @usersnames. Doing this will provide more context for your followers, and enables your tweets to be more visible during specific searches on Twitter. For best results, make the # and @ inclusion seamless, by making them part of the tweet content. In addition to these, use URL shorteners to save character space on your every tweet.

Include Multimedia in your Tweets

Thanks to late last year’s redesign, embedded photos and videos can now be viewable on itself. This delivers more context per tweet and will enable you to deliver your message to your followers without having your followers point their browsers to some other Web site.

Spread the Twitter Love

Communication is a two-way street, so make sure you’re doing your part by retweeting other people’s interesting tweets, and by posting links to relevant content you think your followers would enjoy. In this same regard, it’s also important to respond to tweeted inquiries as soon as you see them, which enhances brand trust and helps make customer service efficient.

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