Using visual communications to ramp up Internet marketing campaigns

July 6th, 2012 by | 2 Comments

Image by the euskadi 11

Successfully developing your brand online begins with establishing its presence, and building a solid brand identity. In a nutshell, brand identity is an image the company hopes to embody and project. It customarily reflects the brand’s own core values, beliefs, and the promise they are making to their potential customers. And a big part of developing that identity involves making use of visual communications to translate those into a form people will easily understand.

Sure, conveying your brand identity with good ole text can be helpful especially when you have an awesome command of the written language. However, visual communication can be as effective, or even more powerful.

Humans are visual beings. We respond to images differently, and when presented with a photo or artwork, we immediately make sense, and acknowledge both its aesthetics and any hidden context. We find it easier to understand visual cues. For us, images, can deliver messages and express emotions, educate people, and motivate, inspire and even put events into motion.

This very concept is what fuels visual marketing. With a logo, a video presentation, or an advertisement, brands not only get to spruce up their brand image and reputation online, but they can also further ramp up their social media marketing campaigns and better their relationships with their demographic. Some of the ways brands can make use of images for develop and expand their marketing efforts include—

    • Extend the brand
      Logos, mascots and even the brand’s official colors are chosen and designed to represent the company on almost all their marketing materials, Web site and all their social media profiles. As such, people will come to associate them with the company, raising brand awareness within and beyond the industry.
    • Supplement the Content
      From a Web designer’s point of view, photos and artworks on your site’s copy or blog post can make the page nicer to look at, and will help in laying out the page’s elements. And in a text-heavy page, including an image or two can help break the monotony that goes with blocks upon blocks of text, making it feel less strenuous for people to finish reading the content.For the content producer, on the other hand, including an image can add context to the accompanied text and make it easier for readers to understand the message.
    • Images as the Content
      Aside from being mere supplements to push a text post’s message, images can be created to be the sole content within a page. By itself, it can feature ideas, showcase concepts, and even serve as call-to-action prompts.Infographics and images that illustrate step-by-step instructions are great examples of this, mashing graphic and text elements together to help educate and inform readers. Moreover, other people have decided that regularly creating Web comics and editorial cartoons are the best ways to go for their brands.
    • The Marketing Strategy’s Main Draw
      So many of brands today heavily rely on images to drive their campaigns forward. Aside from the usual marketing and advertising materials, brands can create campaigns that focus on images. For instance, brands can showcase their new products on sites like Instagram and Pinterest. Musicians and other celebrities can create their own profiles on these sites to show exclusive photos from the backstage or their dressing rooms during events. This can hugely appeal to their followers, increasing social engagements opportunities.


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