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Weekly Link Round Up – 04-22-11

April 22nd, 2011 by | No Comments

Small Businesses Benefit Most From Social Media, Study Reveals (SocialMediaExaminer.com)

While large, established companies such as Old Spice and Benefit Cosmetics have been reaping the rewards of social media involvement, the true winners are small businesses. As a study reveals, these SMBs have been seeing amazing results from leveraging social media as a marketing tool.

Most Marketers Plan to Increase Social Media Spend This Year [STUDY] (Mashable.com)

Since an overwhelming number of marketers this year consider social media to be integral to their strategies, there appears to be a rise in social media spending. According to a poll by Mashable and Effie Worldwide, 70% of these marketers plan to increase their social media budgets by more than 10%.

Interview: ThinkGeek on joining online communities instead of building them from scratch (BazaarVoice.com)

ThinkGeek is well-known for earning a cult following for their “stuff for smart masses.” An interview with the company’s Public Relations Manager, Shane Peterman, reveals an interesting facet to how they interact with their demographic: by being part of existing communities instead of building a new one.

The ROI of Your Mother (DArmano.TypePad.com)

Business likes tangible results. While the ROI from using social media is hard to put down on paper, it is strong and it does have an impact on a business’ demographic. In business conversations though, it is possible to quantify the benefit of social media in terms of metrics, behaviors and financials.

5 Techniques to Create Raving Loyal Fans (ProBlogger.net)

Part of making a strong presence in social media is simply creating raving, loyal fans. With a few tips to refine your blog writing or blog posting style, you can go from being simply a dump of random information to becoming a trusted authority with a following.


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