Weekly Link Round Up (05-21-10)

May 21st, 2010 by | No Comments

The Best Social Media Video Ever – Now Refreshed! (

Created by Erik Qualman, this original video is an energetic and exciting look into the statistics and growth of social media. For those who still think social media is just a fad, watch this and think again.

Ad Agencies: Social Media Philosophy and Tips for New Business (

Social media “teaches” agencies to promote themselves the way they should have been doing new business all along; to lead with benefits instead of agency capabilities and credentials. Advertising-cum-social media advocate Michael Gass shares his philosophy for using social media for ad agency new business.

8 Ways to Integrate Social Media and Online Advertising (

Search reveals consumer intent, but a branded social media presence, and advertising that includes paid search help shape that consumer intent. By melding social media presence with online advertising, companies may be able to reach more people and effectively get them interested in their product or service.

When It Comes To Social Media, Many Marketers Jump The Gun (

The opportunities to connect with customers, learn from them and benefit from word-of-mouth marketing are irresistible. Before starting anything, though, CMOs must first establish the internal resources and processes that are necessary for their companies to be successful in social marketing.

Your Social Media Planning Checklist (

Comprehensive and easy to understand, this checklist can help get your social media campaign on track with the company’s goals and objectives.

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