Facebook Chips Away at Marketing Providers By Adding Native Page Admin Roles and Scheduled Posts (TechCrunch.com)

Previously only available in third-party page management products, Facebook has recently launched Page administrator permissions and post scheduling. Now that these features are native to the world’s most popular social media website, are marketing service providers going to be pressured to deliver more valuable services?

Facebook Promoted Posts: A Step-By-Step Guide (News.Yahoo.com)

Early this year, Facebook announced that a Brand’s Page content is only seen by 16% of its fans. Now that the website launched its slew of ad tools and the Promoted Post feature, businesses have better opportunities to reach out and engage their audience.

Initial Test of Facebook’s Promoted Posts (Baekdal.com)

Thomas Baekdal tries to find out what actually happens when businesses promote their posts using Facebook’s new Promoted Posts. In this thoughtful critique, Baekdal also determines whether the new feature is worth using and paying for.

Facebook’s New Scheduling Feature: 5 Design Missteps (Mashable.com)

After Facebook’s scheduling feature has been launched this week, users quickly discovered several flaws in its user interface. Matt Petronzio explores Facebook’s new Promoted Posts feature and tries to pinpoint and troubleshoot these missteps.

Facebook to Marketers, It’s Time for a Click to Action (BrianSolis.com)

To engage more effectively through Facebook’s social advertising platform, businesses must ensure that all strategies and campaigns commence with a specific purpose.

Tags: Advertising, Facebook, Social Media, social media marketing, Strategy