Weekly Link Round Up – 06-10-11

June 10th, 2011 by | 2 Comments

Internet Week Panel: The Social Media Simplicity Toolkit (

A New York Internet Week panel discussed different ways of establishing brand presence on the Web. Keeping things simple, engaging, rather than hard-selling, and knowing your target audience as well as why your brand has chosen a specific platform are fundamental in achieving your goals.

Writing to Attract, Retain and Engage (

When it comes to blogging and copywriting, you need to be able to attract, retain, and engage your readers. You can accomplish these by appealing to one of the five core human drives, making your content useful or entertaining, or both, and writing like you were directly speaking to your reader.

Want Your Message to Resonate? Say it Again. Want Your Marketing Message to Resonate? Say it Again (

Consistency is key in setting yourself apart from others with the same message. Sending out a specific message once may not be enough; your audience may not remember it in the future. Not to mention, in a global village overloaded with information, your message may easily get swallowed up in the mass.

Ultimate Blogger’s Guide to Search Engine Optimization (

With proper search engine optimization (SEO), you can use your company blog (and each post) to increase your chances of ranking well in searches and being found by your target audience. Rich Brooks shares tips on how to go about proper SEO.

Only a Small Percentage of Your Customers Care Enough to Offer Feedback and You Should Listen (

Take note of the customer feedback you get via social media; the feedback you get can prove to be valuable. Also, in listening to and engaging your audience, you are able to show that you care and even establish relationships.

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