Weekly Link Round Up – 06-15-12

June 15th, 2012 by | No Comments

See, Like, Buy: How Video Fuels S-Commerce? (

Using video content can have a huge impact on a social media campaign targeting a Gen Y audience, particularly when the video is done completely out-of-the-box. The author shares clothing retail brand Only’s groundbreaking campaign, The Liberation, which creates a unique and memorable brand experience using video.

Social Video Advertising – Why You Should Care (

Online video is a great way to personalize the online shopping experience. With the increasing number of video platforms and more consumers watching and sharing ad videos online, marketers will find that incorporating video into their campaigns may be very helpful.

10 ‘New Breed’ Mobile Video Sharing Apps to Watch (

Image sharing is all the rage this 2012, thanks to Pinterest and Instagram. But a new trend is emerging – video sharing. No longer just limited to YouTube, users can now share videos via several mobile sharing apps, 10 of which are featured here.

Best Time to Publish New Video Content May Depend on What Devices are Viewing It (

While sticking to a schedule when posting videos can help to build your audience, new findings from Ooyala’s Global Video Index for Q1 2012 offer new insight into the best times for publishing video content online. The best time may depend on the type of device it’s viewed on, whether desktop/laptop, tablet, mobile, or connected TV.

Video is Killing the SEO star! (

Small businesses looking to land on the first page of Google’s search results for their chosen keywords may want to look into incorporating video into their strategy. The writer shares findings on an experiment he conducted on using video for social media marketing that show just how effective this can be.

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