5 Steps For Changing Your Company from a Brand into an Experience (SocialFresh.com)

Research shows that focusing on a comprehensive user experience helps brands strengthen return on investment (ROI). To achieve this, a company needs to foster collaboration between community managers, PR, advertising, product marketing, and customer service.

4 Ways to Discover More About Your Audience With Social Media (SocialMediaExaminer.com)

Getting to know your audience is a key to success in social media. While it’s one thing to study them collectively, you can uncover a whole treasure trove of knowledge by simply taking a look at your followers individually.

How To Increase Engagement On Your Facebook Posts [Infographic] (SocialMouths.com)

Enhancing engagement is all about studying your audience. But if you’re trying to reach out to more people, then a quick guide to what Facebook users respond to the most can help you get a better idea of how to engage both current and new followers effectively.

Engaging your superfans: Social lessons from Lady Gaga’s manager (BazaarVoice.com)

There is no doubt that one of the brightest stars on the social media scene is Lady Gaga, but what do companies stand to learn from her? Compared to others that only look at their massive following, Gaga and her team focus and give value to superfans that give back immensely for a totally authentic experience.

How Business Owners Can (REALLY) Calm Social Media Anxiety (SocialMediaToday.com)

Small business owners taking their first steps into social media will often feel overwhelmed. Instead of retreating and considering social media as but another form of promotion, small business owners must remember that at the end of the day, what their audience wants is a social voice.

Tags: Advertising, Business, customers, Facebook, Marketing, relationships, Social Media, social media marketing, Strategy