How Come More Brands Don’t Act Like Taco Bell and Old Spice on Twitter (LeadersWest.com)

A social media revolution happened on Twitter this week when a conversation ensued between two widely recognized brands, Old Spice and Taco Bell. All press may be good press, but brands in the social space have far greater opportunities to reach out to consumers than just throwing each other down.

Applying the Scientific Method to Your Social Media Plan (InklingMedia.net)

Small businesses have been applying the scientific method in offline marketing for years, but it’s high time that the same is done for online marketing campaigns as well.

How to Piss People Off and Make Them Love You for It (SocialMediaExplorer.com)

Pissing other people off is an art form; Do it well and you can incite a great conversation and even change. Jason Falls offers a few tips on starting conversations that you can use to engage your audience and other businesses as well.

How to Make B2B Content More Shareable (Mashable.com)

Smart social media promotion of your content is key, and is almost important as creating the content itself. Automating your published content across different platforms isn’t an effective strategy; you need to find out the different nuances of each platform to increase share and page views for your website or blog.

B2B Social Media Success – How to Align Efforts with Reality (MuellerAndrew.com)

Social media isn’t suited to replace existing marketing efforts, neither does it complement them and make them more effective. Businesses will have to measure how social media platforms affect an integrated marketing effort to understand how it can contribute to the bottom line.

Tags: content creation, conversation, Social Media, social media marketing, Strategy, Twitter