Weekly Link Round Up – 09-07-12

September 7th, 2012 by | 4 Comments

10 Steps to Reinvent Media Strategy (

Between 2011 and 2012, consumer habits have gone through huge changes. Now that more people look for others like themselves to tell them about a product, it becomes more important for brands to reinvent their media strategy if they’re still following traditional approaches.

17 Lessons About Content Marketing for Small Business (

Whether you’re a small or a large company, there is one thing that shouldn’t be ignored: the power of content. By following a few lessons about content marketing, brands can beef up their social presence and their website to engage followers effectively.

Top 10 Small Business Facebook Pages: 2012 Winners! (

It’s not only big companies catching attention in the social media sphere. Social Media Examiner’s Top 10 Small Business Facebook Pages contest honors notable brands that have effectively leveraged the social medium. These brands prove that there are ways to become effective social marketers without the need to allot a big budget.

What Social Consumers Want From Your Brand (

As social media’s sway over consumer habits grows stronger, there arises a need to understand the new breed of customer. These customers, who seem fickle at first, want to develop a relationship with their brand and not just mindlessly consume. Brands need to find ways to foster this and turn each customer’s interest into loyalty.

Minilytics Wants To Answer Your Most Common Facebook Marketing Questions (

Starting out with social media marketing on Facebook, but don’t know what to measure? Minilytics aims to provide answers to common questions about a page’s performance. By providing managers with a quick overview of how their page is doing, even those new to social media marketing can find ways to make their efforts all the more effective.

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