Weekly Link Round Up – 09-30-11

September 30th, 2011 by | No Comments

Social Media Success is About the Wizard, Not the Wand (

The sheer number of social media channels can be overwhelming. But social media success is not about being able to use all of these at once; it’s about finding the best one for your business and doing it right.

The 6 Most Important Online Marketing Metrics Ever (

How do you know if your online marketing efforts are successful? Measuring awareness, interest, engagement, sales, profits, and advocacy is a good place to start. But seeing the big picture lies in tying these all together.

Reflections on the Social Customer (

For a social media marketing campaign to be successful, it pays to put yourself in the consumers’ shoes. What do they look for in the brands they patronize? The Social Customer Manifesto gives an idea.

3 Startups That Effectively Put Social Media to Work (

Start-ups often have a hard time drawing in their target market, but social media offers a great way to get those first few customers. Check out examples of start-ups that grabbed people’s attention with innovative approaches to social media marketing.

3 Layers of Social Media Connections (

People make different types of connections through social media. Knowing what these are may be able to help you design your networks and strike a balance between quality and quantity. This can help you work connection layers to your business’s benefit.

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