Start Somewhere with Social Media (OpenForum.com)

Social media expert Chris Brogan writes a sobering article on what it really means to start a social media campaign. Taking away the hype, he explains that social media consists of three fundamental activities: listening, connecting and publishing. And you can’t do one without doing the others.

BP’s Crash Course in Social Media (TheBigMoney.com)

When crisis strikes a company, an over-the-top Facebook response can backfire. Rather than feeding the flames of its angry mob of critics with defensive remarks, BP America decided to help maintain a website that provides updates on ongoing response efforts to the Gulf of Mexico oil spill and post links of these updates on their Facebook page. The name and collaborative nature of the page is going to discourage people from posting negative comments about BP.

Social Media Marketing Tweaks That Make a Difference ( Gigaom.com)

Brands should take a holistic, goal-oriented, authentic approach to social media marketing, rather than focusing on any one platform or method. This article provides some great tips on how to tweak your social media marketing campaign from the people behind the most popular social media tools.

How to Use Twitter Events to Grow Your Network (SocialMediaExaminer.com)

There are 6 types of twitter events. By participating in these events, you can build your network, strengthen relationships, increase your Twitter authority on the topics you discuss.

The “Anyone Know” Search: How Twitter Is Good For More Than Brand Monitoring (SeachEngineLand.com)

Search marketing on Twitter is different from search marketing on Google and other search engines. Brands can take on a one-to-one approach on twitter, personally addressing specific consumers about their issues.

Tags: Facebook, Marketing, Social Media, Twitter